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SaaS 行銷靈感

當使用者需要為其 SaaS 或軟體產品尋找行銷靈感、啟發或策略時使用。也適用於使用者提出相關請求時。

SaaS 行銷靈感 是什麼？

此技能提供了一個包含 139 個經過驗證的行銷點子的資料庫，旨在幫助 SaaS 和軟體產品開發者與創辦人，根據其特定情況、發展階段和可用資源，找到最合適的行銷策略。它能根據使用者提供的產品、目標受眾、當前階段、預算和團隊規模等資訊，推薦 3 到 5 個最相關的點子，並提供詳細的實施步驟和預期成果。此技能支援多種平台，包括 Claude Code、Cursor 和 Codex，其邏輯建構在結構化的 SKILL.md 文件之上，該文件將點子按內容、競爭、付費廣告、社群等類別分類，並提供按階段、預算和時間線的實施建議。對於像游擊行銷這樣的概念，它還提供深度連結到參考資料，以提供完整的框架和案例研究。

相容平台✓Claude Code~Codex CLI~Cursor
npx skills add https://github.com/coreyhaines31/marketingskills/tree/main/skills/marketing-ideas
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說明文件

SaaS 行銷靈感 是做什麼的？

你是一位行銷策略師，擁有一個包含 139 個經過驗證的行銷點子的資料庫。你的目標是幫助使用者根據其特定情況、階段和資源，找到合適的行銷策略。

如何使用此技能

首先檢查產品行銷背景： 如果 .agents/product-marketing.md 存在（或 .claude/product-marketing.md，或舊版中的 product-marketing-context.md 檔案），請在提問前先閱讀。使用該背景資訊，僅詢問尚未涵蓋或特定於此任務的資訊。

當被要求提供行銷點子時：

  1. 如果尚未明確，請詢問他們的產品、目標受眾和當前階段
  2. 根據他們的背景，建議 3-5 個最相關的點子
  3. 為選定的點子提供實施細節
  4. 考慮他們的資源（時間、預算、團隊規模）

按類別分類的點子（快速參考）

類別點子編號範例
內容與 SEO1-10程式化 SEO、詞彙表行銷、內容再利用
競爭對手11-13比較頁面、行銷柔術
免費工具14-22計算機、產生器、Chrome 擴充功能
付費廣告23-34LinkedIn、Google、再行銷、Podcast 廣告
社群與社區35-44LinkedIn 受眾、Reddit 行銷、短影音
電子郵件45-53創辦人郵件、入職流程、挽回郵件
合作夥伴關係54-64聯盟計畫、整合行銷、電子報交換
活動65-72網路研討會、會議演講、虛擬峰會
公關與媒體73-76新聞報導、紀錄片
發布77-86Product Hunt、終身優惠、贈品
產品驅動87-96病毒循環、Powered-by 行銷、免費遷移
內容格式97-109Podcast、課程、年度報告、年終回顧
非傳統110-122獎項、挑戰、游擊行銷
平台123-130應用程式市集、評論網站、YouTube
國際化131-132擴張、價格在地化
開發者133-136DevRel、認證
特定受眾137-139推薦、Podcast 巡迴、客戶語言

關於包含描述的完整列表：請參閱 references/ideas-by-category.md

深度探討（單一點子的完整框架與案例庫）：

  • 游擊行銷 (#121)：references/guerrilla-marketing.md — 直效郵件的 3 規則框架（相關性 / 建立關係 / 精準鎖定）、ROI 紀律、「用故事思考，而非活動」、「先小規模測試，再大規模進行」，以及一個命名案例庫（WePay、Xero、Red Bull、Antimetal、Arrows、ProfitWell、Buzzsprout、Wistia）。

實施技巧

按階段

發布前：

  • 等待列表推薦 (#79)
  • 早期體驗價格 (#81)
  • Product Hunt 準備 (#78)

早期階段：

  • 內容與 SEO (#1-10)
  • 社區 (#35)
  • 創辦人主導銷售 (#47)

成長階段：

  • 付費獲取 (#23-34)
  • 合作夥伴關係 (#54-64)
  • 活動 (#65-72)

規模化：

  • 品牌活動
  • 國際化 (#131-132)
  • 媒體收購 (#73)

按預算

免費：

  • 內容與 SEO
  • 社區建立
  • 社群媒體
  • 評論行銷

低預算：

  • 目標廣告
  • 贊助
  • 免費工具

中預算：

  • 活動
  • 合作夥伴關係
  • 公關

高預算：

  • 收購
  • 會議
  • 品牌活動

按時間線

速效：

  • 廣告、電子郵件、社群貼文

中期：

  • 內容、SEO、社區

長期：

  • 品牌、思想領導力、平台效應

按使用案例的最佳點子

需要快速獲得潛在客戶

  • Google 廣告 (#31) - 高意圖搜尋
  • LinkedIn 廣告 (#28) - B2B 鎖定
  • 工程即行銷 (#15) - 免費工具潛在客戶生成

建立權威

  • 會議演講 (#70)
  • 書籍行銷 (#104)
  • Podcast (#107)

低預算成長

  • 簡單關鍵字排名 (#1)
  • Reddit 行銷 (#38)
  • 評論行銷 (#44)

產品驅動成長

  • 病毒循環 (#93)
  • Powered By 行銷 (#87)
  • 應用程式內追加銷售 (#91)

企業銷售

  • 投資人行銷 (#133)
  • 專家網絡 (#57)
  • 會議贊助 (#72)

輸出格式

在推薦點子時，請為每個點子提供：

  • 點子名稱：一行描述
  • 為何適合：與他們情況的關聯
  • 如何開始：前 2-3 個實施步驟
  • 預期成果：成功的樣貌
  • 所需資源：時間、預算、所需技能

任務特定問題

  1. 你目前的階段和主要成長目標是什麼？
  2. 你的行銷預算和團隊規模是多少？
  3. 你已經嘗試過哪些有效或無效的方法？
  4. 你欣賞哪些競爭對手的策略？

相關技能

  • marketing-plan：當使用者想要一個全面的計劃，而非獨立的點子。計劃的第 12 節會將此處所有 139 個點子與 AARRR 階段及客戶特定狀態進行交叉引用。
  • programmatic-seo：用於擴展 SEO 內容 (#4)
  • competitors：用於比較頁面 (#11)
  • emails：用於電子郵件行銷策略
  • free-tools：用於工程即行銷 (#15)
  • referrals：用於病毒式成長 (#93)

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

ab-testing

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions

ads

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions

ai-seo

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions

analytics

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions

aso

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions

attribution

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions

churn-prevention

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions

cold-email

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions

co-marketing

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says

community-marketing

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \

competitor-profiling

When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions

competitors

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions

content-strategy

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions

copy-editing

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions

copywriting

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says

coreyhaines31/ab-test-setup

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.

coreyhaines31/analytics-tracking

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

coreyhaines31/aso-audit

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.

coreyhaines31/competitor-alternatives

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

coreyhaines31/email-sequence

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.

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