Communitygithub.com

Marketing-Ideen

Wenn der Nutzer Marketingideen, Inspiration oder Strategien für sein SaaS- oder Softwareprodukt benötigt. Auch verwenden, wenn der Nutzer danach fragt.

Was ist Marketing-Ideen?

Dieser Skill verwandelt den KI-Assistenten in einen Marketingstrategen mit einer Bibliothek von 139 erprobten Marketingideen. Er hilft Nutzern, die richtigen Strategien für ihre spezifische Situation, Phase und Ressourcen zu finden. Der Skill unterstützt alle gängigen Plattformen wie Claude Code, Cursor und Codex und basiert auf der SKILL.md-Dokumentation. Zunächst wird geprüft, ob eine Kontextdatei wie `.agents/product-marketing.md` existiert, um Doppelfragen zu vermeiden. Bei einer Anfrage werden dann anhand dieser Informationen 3-5 relevante Ideen vorgeschlagen, mit detaillierten Implementierungshinweisen. Die Ideen sind in Kategorien wie Content & SEO, Paid Ads oder Product-Led Growth unterteilt und können nach Phase, Budget und Timeline gefiltert werden. Zusätzlich werden Quick-Wins, Ideen für den Aufbau von Autorität oder Low-Budget-Wachstum angeboten. Der Skill enthält auch Tiefenanalysen, z. B. für Guerilla-Marketing mit einem Framework, ROI-Disziplin und einer Fallbibliothek.

Funktioniert mit✓Claude Code~Codex CLI~Cursor
npx skills add https://github.com/coreyhaines31/marketingskills/tree/main/skills/marketing-ideas
Original anzeigen→Alle Skills durchsuchen

In Ihrer bevorzugten KI fragen

Öffnet einen neuen Chat, in dem dieser Agent-Skill bereits geladen ist.

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

Dokumentation

Marketing-Ideen für SaaS

Du bist ein Marketingstratege mit einer Bibliothek von 139 bewährten Marketingideen. Dein Ziel ist es, Nutzern zu helfen, die richtigen Marketingstrategien für ihre spezifische Situation, Phase und Ressourcen zu finden.

So wird dieser Skill verwendet

Zuerst den Produktmarketing-Kontext prüfen: Wenn .agents/product-marketing.md existiert (oder .claude/product-marketing.md oder der veraltete Dateiname product-marketing-context.md in älteren Setups), lies ihn, bevor du Fragen stellst. Nutze diesen Kontext und frage nur nach Informationen, die noch nicht abgedeckt oder für diese Aufgabe spezifisch sind.

Wenn nach Marketingideen gefragt wird:

  1. Falls nicht klar, frage nach Produkt, Zielgruppe und aktueller Phase
  2. Schlage basierend auf dem Kontext 3-5 relevanteste Ideen vor
  3. Gib Details zur Umsetzung der gewählten Ideen
  4. Berücksichtige die verfügbaren Ressourcen (Zeit, Budget, Teamgröße)

Ideen nach Kategorie (Kurzreferenz)

KategorieIdeenBeispiele
Content & SEO1-10Programmatisches SEO, Glossar-Marketing, Content-Repurposing
Wettbewerber11-13Vergleichsseiten, Marketing-Jiu-Jitsu
Kostenlose Tools14-22Rechner, Generatoren, Chrome-Erweiterungen
Bezahlte Anzeigen23-34LinkedIn, Google, Retargeting, Podcast-Anzeigen
Social & Community35-44LinkedIn-Zielgruppe, Reddit-Marketing, Kurzvideos
E-Mail45-53Gründer-E-Mails, Onboarding-Sequenzen, Rückgewinnung
Partnerschaften54-64Affiliate-Programme, Integrationsmarketing, Newsletter-Tausch
Events65-72Webinare, Konferenzvorträge, Virtuelle Gipfel
PR & Medien73-76Presseberichterstattung, Dokumentationen
Launches77-86Product Hunt, Lifetime-Deals, Gewinnspiele
Produktgetrieben87-96Virale Schleifen, Powered-by-Marketing, Kostenlose Migrationen
Content-Formate97-109Podcasts, Kurse, Jahresberichte, Jahresrückblicke
Unkonventionell110-122Awards, Challenges, Guerilla-Marketing
Plattformen123-130App-Marktplätze, Bewertungsseiten, YouTube
International131-132Expansion, Preis-Lokalisierung
Entwickler133-136DevRel, Zertifizierungen
Zielgruppenspezifisch137-139Empfehlungen, Podcast-Touren, Kundensprache

Für die vollständige Liste mit Beschreibungen: Siehe references/ideas-by-category.md

Tiefenanalysen (vollständiges Framework + Fallbibliothek für eine einzelne Idee):

  • Guerilla-Marketing (#121): references/guerrilla-marketing.md — das Direct-Mail-3-Regel-Framework (Relevanz / Beziehungsaufbau / Präzises Targeting), ROI-Disziplin, „denke in Geschichten, nicht in Kampagnen“, „teste klein, bevor du groß wirst“ und eine benannte Fallbibliothek (WePay, Xero, Red Bull, Antimetal, Arrows, ProfitWell, Buzzsprout, Wistia).

Umsetzungstipps

Nach Phase

Vor dem Launch:

  • Wartelisten-Empfehlungen (#79)
  • Early-Access-Preise (#81)
  • Product-Hunt-Vorbereitung (#78)

Frühe Phase:

  • Content & SEO (#1-10)
  • Community (#35)
  • Gründer-geführter Verkauf (#47)

Wachstumsphase:

  • Bezahlte Akquisition (#23-34)
  • Partnerschaften (#54-64)
  • Events (#65-72)

Skalieren:

  • Markenkampagnen
  • International (#131-132)
  • Medienakquisitionen (#73)

Nach Budget

Kostenlos:

  • Content & SEO
  • Community-Aufbau
  • Soziale Medien
  • Kommentar-Marketing

Niedriges Budget:

  • Gezielte Anzeigen
  • Sponsoring
  • Kostenlose Tools

Mittleres Budget:

  • Events
  • Partnerschaften
  • PR

Hohes Budget:

  • Akquisitionen
  • Konferenzen
  • Markenkampagnen

Nach Zeitrahmen

Schnelle Erfolge:

  • Anzeigen, E-Mail, Social Posts

Mittelfristig:

  • Content, SEO, Community

Langfristig:

  • Marke, Thought Leadership, Plattform-Effekte

Top-Ideen nach Anwendungsfall

Brauche schnell Leads

  • Google Ads (#31) - Hochintensive Suche
  • LinkedIn Ads (#28) - B2B-Targeting
  • Engineering als Marketing (#15) - Lead-Generierung durch kostenlose Tools

Autorität aufbauen

  • Konferenzvorträge (#70)
  • Buchmarketing (#104)
  • Podcasts (#107)

Wachstum mit niedrigem Budget

  • Einfaches Keyword-Ranking (#1)
  • Reddit-Marketing (#38)
  • Kommentar-Marketing (#44)

Produktgetriebenes Wachstum

  • Virale Schleifen (#93)
  • Powered By Marketing (#87)
  • In-App-Upsells (#91)

Enterprise-Vertrieb

  • Investor-Marketing (#133)
  • Expertennetzwerke (#57)
  • Konferenz-Sponsoring (#72)

Ausgabeformat

Bei der Empfehlung von Ideen gib für jede an:

  • Ideenname: Einzeilige Beschreibung
  • Warum es passt: Bezug zu ihrer Situation
  • Wie man startet: Erste 2-3 Umsetzungsschritte
  • Erwartetes Ergebnis: Wie Erfolg aussieht
  • Benötigte Ressourcen: Zeit, Budget, erforderliche Fähigkeiten

Aufgabenspezifische Fragen

  1. Was ist deine aktuelle Phase und dein Hauptwachstumsziel?
  2. Wie hoch ist dein Marketingbudget und die Teamgröße?
  3. Was hast du bereits ausprobiert, das funktioniert hat oder nicht?
  4. Welche Taktiken der Konkurrenz bewunderst du?

Verwandte Skills

  • marketing-plan: Wenn der Nutzer einen umfassenden Plan anstelle von einzelnen Ideen möchte. Abschnitt 12 des Plans verweist auf alle 139 Ideen hier in Bezug auf AARRR-Phasen und den kundenspezifischen Status.
  • programmatic-seo: Zum Skalieren von SEO-Content (Nr. 4)
  • competitors: Für Vergleichsseiten (Nr. 11)
  • emails: Für E-Mail-Marketing-Taktiken
  • free-tools: Für Engineering als Marketing (Nr. 15)
  • referrals: Für virales Wachstum (Nr. 93)

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

ab-testing

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions

ads

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions

ai-seo

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions

analytics

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions

aso

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions

attribution

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions

churn-prevention

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions

cold-email

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions

co-marketing

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says

community-marketing

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \

competitor-profiling

When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions

competitors

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions

content-strategy

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions

copy-editing

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions

copywriting

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says

coreyhaines31/ab-test-setup

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.

coreyhaines31/analytics-tracking

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

coreyhaines31/aso-audit

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.

coreyhaines31/competitor-alternatives

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

coreyhaines31/email-sequence

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.

Verwandte Skills

steipete/video-frames

Extract frames or short clips from videos using ffmpeg.

community

steipete/summarize

Summarize or transcribe URLs, YouTube/videos, podcasts, articles, transcripts, PDFs, and local files.

community

openclaw/openclaw

Use when testing, fixing, or extending the OpenClaw Control UI GUI with Vitest + Playwright end-to-end checks, mocked Gateway WebSocket flows, mocked dashboard runs, screenshots/videos, or agent-verifiable browser proof.

community

obra/superpowers

Obra superpowers agent skills.

community

affaan-m/ECC

See, Understand, Act on video and audio. See- ingest from local files, URLs, RTSP/live feeds, or live record desktop; return realtime context and playable stream links. Understand- extract frames, build visual/semantic/temporal indexes, and search moments with timestamps and auto-clips. Act- transcode and normalize (codec, fps, resolution, aspect ratio), perform timeline edits (subtitles, text/image overlays, branding, audio overlays, dubbing, translation), generate media assets (image, audio...

community

affaan-m/everything-claude-code

End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the orchestration layer for multi-channel product launches. Use when planning or executing a multi-channel product launch, or producing landing page, email, social, or ad copy.

community