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Instagram 内容日历

基于用户历史爆款内容、小众趋势和真实事件,自动生成每周(或每月)的 Reels、轮播图与快拍内容计划,包括格式、钩子公式、SEO关键词、发布时段和互动清单。

Instagram 内容日历 是什么?

Instagram 内容日历是一款为 Claude Code、Cursor 等 AI 代理设计的技能,旨在帮助用户从“不知道发什么”转变为“每周都有数据驱动的发布计划”。该技能的核心逻辑是:首先读取本地品牌声音文件(brand-voice.md)、当前利基趋势(来自 reels-research 的 swipe.md)以及历史日志(log.md),然后通过 IShort MCP 调用用户的 top 脚本和 bio 分析,确定哪些主题和链接已经产生转化。基于这些输入,技能会输出一个混合了“证明、教学、观点、故事、优惠”五种帖子的每周计划,确保每种类型不连续重复,并为每个教学帖指定 SEO 关键词。每个日期的 slot 都包含具体的角度、钩子公式、视频时长、来源和下一步操作。最后生成一个表格形式的周计划,展开每个 slot,并追加到 log.md 中,同时询问是否立即生成周一脚本。该技能特别适合内容创作者、营销人员和中小型企业,用于在 Instagram 上建立有节奏、高转化的内容体系。

兼容平台✓Claude Code~Codex CLI~Cursor
npx skills add https://github.com/ishort-pro/instagram-claude-skills/tree/main/skills/instagram-content-calendar

在你喜欢的 AI 中提问

打开一个已预加载此 Agent Skill 的新对话。

文档

Instagram 内容日历 是做什么的?

控制中心。其他技能负责执行;这个技能决定执行什么。每周运行一次,在固定的一天执行。

输入(读取已有文件,用一个批处理问题询问其余内容)

  1. ~/.instagram-claude-skills/brand-voice.md:他们与谁交谈,销售什么。
  2. ~/.instagram-claude-skills/swipe.md(来自 instagram-reels-research):当前利基中有效的内容。优先级高于下面所有默认值。
  3. ~/.instagram-claude-skills/log.md:已发布的内容,避免两周内主题重复。如果文件不存在则创建。
  4. 他们自己的爆款(IShort MCP): 按 views 排序的 list_my_scripts 结果;按互动量最高的前 3 个脚本作为要重复的主题,以新形式呈现。get_bio_analytics 显示哪些 bio 链接被点击:围绕已经产生转化的链接来规划本周的“Offer”帖文。
  5. 本周实际发生的事:一个结果、一个错误、来自客户或评论的一个问题。帖文来源于这里,而不是“话题”。

内容组合(每周 4-5 条帖子,至少 3 条 Reels)

类型每周数量作用格式
证明1发生的一件事,附带数字Reel
教学1-2今天就能做的一件事(可搜索的贴文)Reel 或轮播
观点1有人不同意的一个立场Reel
故事每两周一个带有代价的场景Reel
优惠每两周他们销售什么,直白地轮播或快拍

永远不要连续两个相同类型。每个教学帖都要配一个 SEO 关键词(它是在 Instagram 搜索和 Google 中被持续发现的帖子)。

每个时段

周二 REEL · 教学 · 钩子 #12 “数字列表”
     角度:<本周的具体角度,而不是话题>
     关键词:<主要搜索短语>      时长:30-40秒
     来源:<小众爆款 / 他们的爆款 / 本周事件>
     下一步:instagram-reel-script-generator

“AI”不是角度。“将客户 onboarding 从 2 天缩短到 2 小时的 3 个提示”才是。

发布时间

消费类受众:本地时间傍晚;商业类受众:早晨。如果用户有数据,使用这些数据:IShort 的分析(最佳时间热力图)或竞品报告中的 bestPostingDay/bestPostingHour。直白地说:小时远不如前两秒重要。

互动清单

10 个账号(来自 instagram-reels-research),每天评论,每天 20 分钟,用真实评论。

输出

将周计划以表格形式展示,然后展开每个时段,最后将计划追加到 log.md。提供立即生成周一脚本的选项。

Individual skills in this repo

This repo contains 6 individual skills — each has its own dedicated page.

instagram-carousel-generator

Instagram carousel generator: turns an idea, a Reel script or a blog post into a 6-10 slide carousel - the cover that earns the swipe, one idea per slide, a recap slide people save and send, one CTA - plus slide copy sized for 1080x1350, a keyword-first caption and alt text for every slide. Use when the user says "carousel", "slides", "swipe post", "turn this reel/blog/thread into a carousel", or has a list, steps, framework or before/after that would die as a single image. Repurposes the user's best transcripts from the IShort MCP.

instagram-claude-skills

Instagram Claude skills for content creation: a router for 9 skills that research outlier Reels, extract and reverse-engineer reel scripts, write scored Reel scripts and hooks, generate SEO captions from the video script, build carousels, plan the content calendar, analyze competitors, optimize the bio and link in bio, and humanize AI text. Use for any Instagram, Reels, caption, hook, script, carousel, content plan, Instagram SEO or profile task. Connects to the IShort MCP (ishort.pro/mcp) for real reel data and transcripts.

instagram-humanizer

Humanize AI-written Instagram captions, Reel scripts, comments and DMs: strips em dashes, AI slop words ("delve", "game-changer", "in today's video"), invisible watermark characters and stock Instagram phrases, then scores the text on a five-check AI-detection panel and reports the before/after. Use when the user says "humanize", "does this sound like AI", "remove em dashes", "de-slop this", "make it sound human", "this sounds like ChatGPT", and before any caption, script, comment or DM from this pack is shown to the user.

instagram-reel-script-generator

Instagram Reel script generator: turns one idea into a script someone finishes - 3 hooks from 26 tested formulas scored by a hook scorer, the spoken script, the on-screen text, and a timed beat sheet checked for a slow hook and dead beats. Use when the user wants a Reel script, a short-form video script, hooks, a voiceover, "write a reel about X", "what do I say in this video", "give me hooks", or is about to record without a first line. Pulls the user's best past hooks and outlier transcripts from the IShort MCP (search_my_scripts, list_my_scripts) when connected.

instagram-reels-research

Find the Instagram Reels that are actually working in a niche right now and turn them into a swipe file: ranks reels by outlier multiple (views divided by the account's own median, not raw views), names the hook formula each used, and flags which to transcribe. Use when the user says "find viral reels", "what's working in my niche", "content research", "outlier reels", "reverse engineer this account", "build a swipe file", "what should I make next", or exports reels from IShort. Reads IShort CSV exports and the IShort MCP (list_my_scripts, get_competitor_report, get_reel_details).

instagram-seo-caption-generator

Instagram SEO caption generator that writes the caption FROM the Reel's video script: mines the keywords the video actually says, puts the primary keyword in the first 125 characters, writes the on-screen title, alt text and 3-5 hashtags, then scores the caption /100 for Instagram Search and Google. Use when the user wants a caption for a Reel, "write my caption", "SEO caption", "caption from this script/transcript/video", "make this post searchable", "keywords for my reel", "rank my reel on Google", or pastes a reel URL and wants a caption. Uses the IShort MCP (transcribe_reel) to get the script from a reel URL.

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