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Instagram 內容行事曆

根據用戶過往表現最佳的 Reels、利基趨勢與實際事件,自動規劃每週(或每月)的 Reels、輪播圖與限時動態,並指定每則貼文的格式、鉤子公式、SEO 關鍵字、發布時段與互動清單。

Instagram 內容行事曆 是什麼?

這個技能為 Instagram 創作者與品牌提供一個系統化的內容行事曆,協助用戶從「不知道要發什麼」轉變為每週有策略地發布 4-5 篇貼文(至少 3 篇 Reels)。它會讀取用戶預先設定的品牌聲音檔案、當前的利基趨勢資料、發布紀錄,並透過 IShort MCP 提取用戶自己的熱門腳本與 Bio 點擊分析,從中找出已經奏效的主題與轉換率高的連結,做為內容規劃的來源。技能會根據每週的真實事件(客戶問題、成果、失敗經驗)而不是空泛的主題來產生貼文靈感,並確保貼文類型(證明、教學、觀點、故事、優惠)不連續重複,每則教學貼文都會配置一個 SEO 關鍵字以利長期搜尋流量。最終輸出為完整的週計畫表、每則貼文的詳細格式設定(包含鉤子、角度、時間長度、來源與後續腳本生成指令),以及一份每日互動帳戶清單,並自動將計畫附加到 log.md 中。

相容平台✓Claude Code~Codex CLI~Cursor
npx skills add https://github.com/ishort-pro/instagram-claude-skills/tree/main/skills/instagram-content-calendar

在你喜歡的 AI 中提問

開啟一個已預先載入此 Agent Skill 的新對話。

說明文件

Instagram 內容行事曆 是做什麼的?

這是你的控制中心。其他技能負責執行,這個技能決定什麼該被執行。每週固定一天執行一次。

輸入(讀取現有檔案,並在同一次批次提問中詢問其餘項目)

  1. ~/.instagram-claude-skills/brand-voice.md:他們與誰對話、他們賣什麼。
  2. ~/.instagram-claude-skills/swipe.md(來自 instagram-reels-research):目前在利基市場中有效的內容。優先級高於下列所有預設值。
  3. ~/.instagram-claude-skills/log.md:已發布的內容,確保主題在兩週內不重複。如果檔案不存在則建立。
  4. 他們自己的成功內容(IShort MCP): 以 views 排序的 list_my_scripts(針對他們的帳號);排序前 3 名的腳本主題要以新的形式重複使用。get_bio_analytics 顯示哪些 Bio 連結被點擊:圍繞那個已產生轉換的連結來規劃本週的優惠貼文。
  5. 本週實際發生的事:一個成果、一個錯誤、來自客戶或留言區的問題。貼文應從這些真實事件出發,而非「主題」。

內容組合(每週 4-5 篇貼文,至少 3 篇 Reels)

類型每週數量任務格式
證明1發生過的真實事件,附帶數字Reel
教學1-2今天就能做的一件事(可被搜尋到的貼文)Reel 或輪播圖
觀點1有人會不認同的立場Reel
故事每兩週 1 次有代價的情節Reel
優惠每兩週 1 次直接說明他們賣什麼輪播圖或限時動態

絕不連續出現兩篇相同類型的貼文。每篇教學貼文都要有一個 SEO 關鍵字(這是那篇會持續在 Instagram 搜尋與 Google 中被找到的貼文)。

每個發布時段的格式

週二  REEL · 教學 · 鉤子 #12 「數字列表」
     角度:<本週特定角度,不是主題>
     關鍵字:<主要搜尋詞組>      長度:30-40 秒
     來源:<異常值 / 他們的成功內容 / 本週事件>
     下一步:instagram-reel-script-generator

「AI」不是一個角度。「那 3 個把客戶入職時間從兩天縮短到兩小時的提示詞」才是。

發布時間

消費受眾:當地時間傍晚;商業受眾:清晨。如果用戶有數據,請使用它:IShort 的分析(最佳時間熱力圖)或競爭者報告中的 bestPostingDay/bestPostingHour。直說:發布時間的重要性遠低於前兩秒的內容。

互動清單

列出 10 個帳戶(來自 instagram-reels-research),每天花 20 分鐘用真實的留言在上面留言。

輸出

先以表格呈現本週計畫,接著展開每個發布時段的細節,然後將計畫附加到 log.md。詢問用戶是否現在就撰寫週一的腳本。

Individual skills in this repo

This repo contains 6 individual skills — each has its own dedicated page.

instagram-carousel-generator

Instagram carousel generator: turns an idea, a Reel script or a blog post into a 6-10 slide carousel - the cover that earns the swipe, one idea per slide, a recap slide people save and send, one CTA - plus slide copy sized for 1080x1350, a keyword-first caption and alt text for every slide. Use when the user says "carousel", "slides", "swipe post", "turn this reel/blog/thread into a carousel", or has a list, steps, framework or before/after that would die as a single image. Repurposes the user's best transcripts from the IShort MCP.

instagram-claude-skills

Instagram Claude skills for content creation: a router for 9 skills that research outlier Reels, extract and reverse-engineer reel scripts, write scored Reel scripts and hooks, generate SEO captions from the video script, build carousels, plan the content calendar, analyze competitors, optimize the bio and link in bio, and humanize AI text. Use for any Instagram, Reels, caption, hook, script, carousel, content plan, Instagram SEO or profile task. Connects to the IShort MCP (ishort.pro/mcp) for real reel data and transcripts.

instagram-humanizer

Humanize AI-written Instagram captions, Reel scripts, comments and DMs: strips em dashes, AI slop words ("delve", "game-changer", "in today's video"), invisible watermark characters and stock Instagram phrases, then scores the text on a five-check AI-detection panel and reports the before/after. Use when the user says "humanize", "does this sound like AI", "remove em dashes", "de-slop this", "make it sound human", "this sounds like ChatGPT", and before any caption, script, comment or DM from this pack is shown to the user.

instagram-reel-script-generator

Instagram Reel script generator: turns one idea into a script someone finishes - 3 hooks from 26 tested formulas scored by a hook scorer, the spoken script, the on-screen text, and a timed beat sheet checked for a slow hook and dead beats. Use when the user wants a Reel script, a short-form video script, hooks, a voiceover, "write a reel about X", "what do I say in this video", "give me hooks", or is about to record without a first line. Pulls the user's best past hooks and outlier transcripts from the IShort MCP (search_my_scripts, list_my_scripts) when connected.

instagram-reels-research

Find the Instagram Reels that are actually working in a niche right now and turn them into a swipe file: ranks reels by outlier multiple (views divided by the account's own median, not raw views), names the hook formula each used, and flags which to transcribe. Use when the user says "find viral reels", "what's working in my niche", "content research", "outlier reels", "reverse engineer this account", "build a swipe file", "what should I make next", or exports reels from IShort. Reads IShort CSV exports and the IShort MCP (list_my_scripts, get_competitor_report, get_reel_details).

instagram-seo-caption-generator

Instagram SEO caption generator that writes the caption FROM the Reel's video script: mines the keywords the video actually says, puts the primary keyword in the first 125 characters, writes the on-screen title, alt text and 3-5 hashtags, then scores the caption /100 for Instagram Search and Google. Use when the user wants a caption for a Reel, "write my caption", "SEO caption", "caption from this script/transcript/video", "make this post searchable", "keywords for my reel", "rank my reel on Google", or pastes a reel URL and wants a caption. Uses the IShort MCP (transcribe_reel) to get the script from a reel URL.

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