Video Advertising
This Skill is an optional domain capability, used only when the current video genuinely involves a brand or specific product. It does not turn every video into an advertising workflow.
When establishing or updating specific product facts, read references/PRODUCT-TRUTH.md. When directly displaying, generating, or using real product footage, then read references/PRODUCT-SHOTS.md.
1. Product Facts
Start by creating a fact file for the current product based on official materials provided or explicitly authorized by the user. It is recommended to co-locate it with product assets, e.g., video/materials/products/PROD01_truth.md.
At minimum, distinguish between:
- Features and specifications that are officially confirmed.
- Structure and usage instructions.
- Capabilities that can safely enter the plot/scene.
- Content that requires cautious expression or still needs manual confirmation.
- Content that current materials cannot prove.
Keep unknowns as unknowns. Do not automatically apply product line capabilities to a specific model, do not interpret marketing language as technical mechanisms, and do not add unverified capabilities (automatic recognition, automatic control, speed, distance, temperature, etc.) for the sake of the plot.
2. Official Assets vs. Generation References
Clearly distinguish between official product images, logos, model numbers, structural materials, and real usage assets from AI-generated references. Product industrial structure takes priority over stylization; when there is no reliable back or structural angle, do not treat AI guesses as official structural evidence.
3. Product and Plot
In narrative advertisements, the product should solve a problem that has already been established, and serve a decision the character has already made—rather than appearing abruptly at the end or completing the character's personality transformation.
Prioritize highlighting one core selling point; supplementary selling points should only be added when genuinely necessary. If the story's resolution is completely unaffected when the product is removed, re-examine the product's relationship to the plot.
4. Brand Safety and End Cards
When the product is not a fantasy prop, maintain its real industrial identity. Do not arbitrarily turn real brand products into villains causing harm, magical items, or personified objects with a completely different structure.
By default, the end card should only include what is truly necessary for the current deliverable: brand, model number, one main message, and at most 1–2 confirmed features/selling points. The story handles emotion; the end card ensures the audience knows what the product is and what problem it solved.
Do not default to cramming six or seven selling points, complex specifications, story theme summaries, or large amounts of promotional slogans onto one main card. Prices should only appear when the current brief / official deliverable explicitly requires them and the fact source is reliable.
Precise logos, text, model numbers, and specifications should be completed deterministically using official files during post-production for the entire video.
Completion Criteria
The product's features, structure, and promotional expressions in the current video can all be traced back to clear official sources; the advertising narrative and shots do not cross these factual boundaries for creativity.