Aidez les utilisateurs à élaborer le positionnement et les messages de leur produit. Utilisez-le lors du lancement d'un produit, de la différenciation par rapport aux concurrents, de la rédaction de textes marketing, si l'utilisateur a du mal à expliquer ce que fait son produit, ou lorsqu'il travaille sur des propositions de valeur et des slogans.
Cette compétence assiste les développeurs et les responsables de produits dans la création d'un positionnement produit clair et efficace, ainsi que de messages marketing percutants. Elle est particulièrement utile lors du lancement d'un nouveau produit, de la différenciation par rapport aux concurrents, de la rédaction de textes marketing, ou lorsque l'utilisateur a du mal à expliquer simplement ce que fait son produit. La compétence prend en charge les workflows collaboratifs avec des agents IA comme Claude Code, Cursor ou Codex, en fournissant des modèles structurés et des cadres éprouvés (comme le Positionnement de Marché, la Proposition de Valeur Unique, ou le Message Map). Elle guide l'utilisateur étape par étape dans l'analyse de son public cible, les avantages distinctifs, et les arguments clés à mettre en avant. Le résultat final est un ensemble de messages cohérents, prêts à être utilisés sur un site web, dans une présentation, ou dans des campagnes marketing. En s'intégrant directement dans les outils de développement, cette compétence accélère la phase de réflexion stratégique et réduit le temps nécessaire pour passer de l'idée au message final.
npx skills add https://github.com/refoundai/lenny-skills/tree/main/skills/positioning-messagingInstalled? Explore more Rédaction et édition skills: steipete/notion, langchain-ai/langchain, bytedance/podcast-generation · View all 6 →
Aidez les utilisateurs à élaborer le positionnement et les messages de leur produit. Utilisez-le lors du lancement d'un produit, de la différenciation par rapport aux concurrents, de la rédaction de textes marketing, si l'utilisateur a du mal à expliquer ce que fait son produit, ou lorsqu'il travaille sur des propositions de valeur et des slogans.
This repo contains 20 individual skills — each has its own dedicated page.
Help users create and run AI evaluations. Use when someone is building evals for LLM products, measuring model quality, creating test cases, designing rubrics, or trying to systematically measure AI output quality.
Help users define AI product strategy. Use when someone is building an AI product, deciding where to apply AI in their product, planning an AI roadmap, evaluating build vs buy for AI capabilities, or figuring out how to integrate AI into existing products.
Help users synthesize and act on customer feedback. Use when someone is analyzing NPS responses, processing support tickets, reviewing user research, synthesizing feedback from multiple channels, or trying to identify patterns in customer input.
Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior.
Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.
Help users get promoted at work. Use when someone is preparing for a promotion conversation, building their case for advancement, trying to understand what's blocking their promotion, or figuring out how to get to the next level in their career.
Help users build and scale their sales organization. Use when someone is hiring their first salespeople, deciding when to bring on sales leadership, structuring sales compensation, or transitioning from founder-led sales.
Help users build and maintain strong team culture. Use when someone is defining team values, creating psychological safety, onboarding to a new team, navigating cultural change, or building distributed team norms.
Help users build effective AI applications. Use when someone is building with LLMs, writing prompts, designing AI features, implementing RAG, creating agents, running evals, or trying to improve AI output quality.
Help users navigate career changes and pivots. Use when someone is considering a new role, transitioning into product management, evaluating job offers, taking a sabbatical, or feeling stuck in their current position.
Help users develop and coach product managers. Use when someone is managing PMs, creating development plans, running performance reviews, or trying to level up their PM team's capabilities.
Help users build and grow product communities. Use when someone is starting a community, scaling an ambassador program, driving community-led growth, or choosing between user, developer, or partner communities.
Help users understand and respond to competition. Use when someone is positioning against competitors, evaluating market threats, running competitive war games, or deciding how much to focus on competitors versus customers.
Help users conduct effective hiring interviews. Use when someone is designing an interview loop, crafting interview questions, evaluating candidates in real-time, or building a structured interview process.
Help users run better customer and user interviews. Use when someone is preparing for user research, planning discovery interviews, writing interview questions, analyzing interview findings, or trying to understand customer needs.
Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels.
Help users work effectively across functions. Use when someone is navigating PM-engineering relationships, resolving cross-team conflicts, building product trios, or improving handoffs between design, engineering, and product.
Help users create compelling product visions. Use when someone is writing a vision statement, defining a long-term product direction, aligning teams on the future state, or distinguishing vision from strategy.
Help users delegate effectively. Use when someone is struggling to let go of tasks, deciding what to delegate, building team autonomy, or balancing being hands-on vs hands-off.
Help users understand and build design engineering capabilities. Use when someone is creating a design engineering function, hiring design engineers, or bridging the gap between design and engineering teams.
Notion CLI/API for pages, Markdown content, data sources, files, comments, search, Workers, and raw API calls.
The agent engineering platform.
Use this skill when the user requests to generate, create, or produce podcasts from text content. Converts written content into a two-host conversational podcast audio format with natural dialogue.
Analyze and optimize tweets for maximum reach using Twitter's open-source algorithm insights. Rewrite and edit user tweets to improve engagement and visibility based on how the recommendation system ranks content.
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Context7 Platform -- Up-to-date code documentation for LLMs and AI code editors