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refoundai/positioning-messaging

帮助用户打造产品定位和传达信息。当有人要推出产品、与竞争对手区分、撰写营销文案、难以解释产品功能或努力构思价值主张和标语时使用。

positioning-messaging 是什么?

该技能(refoundai/positioning-messaging)旨在协助开发者、产品经理或创业者系统性地构建产品定位和传达信息。它适用于产品上市前的定位、竞品差异化分析、营销文案撰写、价值主张提炼以及标语创作等场景。技能基于结构化的方法论(如定位画布或信息层级框架),引导用户从目标用户、痛点、解决方案到差异化优势逐步梳理,最终输出清晰有说服力的定位声明和信息传达策略。支持通过对话式交互逐步引导,帮助用户避免常见的“功能罗列”误区,聚焦于用户价值和市场共鸣。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/refoundai/lenny-skills/tree/main/skills/positioning-messaging

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positioning-messaging 是做什么的?

帮助用户打造产品定位和传达信息。当有人要推出产品、与竞争对手区分、撰写营销文案、难以解释产品功能或努力构思价值主张和标语时使用。

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

refoundai/ai-evals

Help users create and run AI evaluations. Use when someone is building evals for LLM products, measuring model quality, creating test cases, designing rubrics, or trying to systematically measure AI output quality.

refoundai/ai-product-strategy

Help users define AI product strategy. Use when someone is building an AI product, deciding where to apply AI in their product, planning an AI roadmap, evaluating build vs buy for AI capabilities, or figuring out how to integrate AI into existing products.

refoundai/analyzing-user-feedback

Help users synthesize and act on customer feedback. Use when someone is analyzing NPS responses, processing support tickets, reviewing user research, synthesizing feedback from multiple channels, or trying to identify patterns in customer input.

refoundai/behavioral-product-design

Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior.

refoundai/brand-storytelling

Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.

refoundai/building-a-promotion-case

Help users get promoted at work. Use when someone is preparing for a promotion conversation, building their case for advancement, trying to understand what's blocking their promotion, or figuring out how to get to the next level in their career.

refoundai/building-sales-team

Help users build and scale their sales organization. Use when someone is hiring their first salespeople, deciding when to bring on sales leadership, structuring sales compensation, or transitioning from founder-led sales.

refoundai/building-team-culture

Help users build and maintain strong team culture. Use when someone is defining team values, creating psychological safety, onboarding to a new team, navigating cultural change, or building distributed team norms.

refoundai/building-with-llms

Help users build effective AI applications. Use when someone is building with LLMs, writing prompts, designing AI features, implementing RAG, creating agents, running evals, or trying to improve AI output quality.

refoundai/career-transitions

Help users navigate career changes and pivots. Use when someone is considering a new role, transitioning into product management, evaluating job offers, taking a sabbatical, or feeling stuck in their current position.

refoundai/coaching-pms

Help users develop and coach product managers. Use when someone is managing PMs, creating development plans, running performance reviews, or trying to level up their PM team's capabilities.

refoundai/community-building

Help users build and grow product communities. Use when someone is starting a community, scaling an ambassador program, driving community-led growth, or choosing between user, developer, or partner communities.

refoundai/competitive-analysis

Help users understand and respond to competition. Use when someone is positioning against competitors, evaluating market threats, running competitive war games, or deciding how much to focus on competitors versus customers.

refoundai/conducting-interviews

Help users conduct effective hiring interviews. Use when someone is designing an interview loop, crafting interview questions, evaluating candidates in real-time, or building a structured interview process.

refoundai/conducting-user-interviews

Help users run better customer and user interviews. Use when someone is preparing for user research, planning discovery interviews, writing interview questions, analyzing interview findings, or trying to understand customer needs.

refoundai/content-marketing

Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels.

refoundai/cross-functional-collaboration

Help users work effectively across functions. Use when someone is navigating PM-engineering relationships, resolving cross-team conflicts, building product trios, or improving handoffs between design, engineering, and product.

refoundai/defining-product-vision

Help users create compelling product visions. Use when someone is writing a vision statement, defining a long-term product direction, aligning teams on the future state, or distinguishing vision from strategy.

refoundai/delegating-work

Help users delegate effectively. Use when someone is struggling to let go of tasks, deciding what to delegate, building team autonomy, or balancing being hands-on vs hands-off.

refoundai/design-engineering

Help users understand and build design engineering capabilities. Use when someone is creating a design engineering function, hiring design engineers, or bridging the gap between design and engineering teams.

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