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refoundai/positioning-messaging

協助使用者打造產品定位與訊息傳遞。適用於產品發布、與競爭對手差異化、撰寫行銷文案、難以說明產品功能,或正在處理價值主張與標語的情況。

positioning-messaging 是什麼?

此技能專為開發者與 AI 代理使用者設計,幫助他們打造清晰且有說服力的產品定位與訊息傳遞策略。無論是正在推出新產品、需要與競爭對手做出區隔、撰寫行銷文案,還是釐清產品核心價值與標語,此技能都能引導使用者透過結構化流程定義目標受眾、分析競爭優勢,並提煉出簡潔有力的訊息。支援 Claude Code、Cursor、Codex 等常見 AI 代理平台,運作方式基於 SKILL.md 文件中提供的框架,涵蓋從價值主張歸納到訊息測試的完整步驟,以確保最終產出的定位精準且具市場可行性。

相容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/refoundai/lenny-skills/tree/main/skills/positioning-messaging

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說明文件

positioning-messaging 是做什麼的?

協助使用者打造產品定位與訊息傳遞。適用於產品發布、與競爭對手差異化、撰寫行銷文案、難以說明產品功能,或正在處理價值主張與標語的情況。

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

refoundai/ai-evals

Help users create and run AI evaluations. Use when someone is building evals for LLM products, measuring model quality, creating test cases, designing rubrics, or trying to systematically measure AI output quality.

refoundai/ai-product-strategy

Help users define AI product strategy. Use when someone is building an AI product, deciding where to apply AI in their product, planning an AI roadmap, evaluating build vs buy for AI capabilities, or figuring out how to integrate AI into existing products.

refoundai/analyzing-user-feedback

Help users synthesize and act on customer feedback. Use when someone is analyzing NPS responses, processing support tickets, reviewing user research, synthesizing feedback from multiple channels, or trying to identify patterns in customer input.

refoundai/behavioral-product-design

Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior.

refoundai/brand-storytelling

Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.

refoundai/building-a-promotion-case

Help users get promoted at work. Use when someone is preparing for a promotion conversation, building their case for advancement, trying to understand what's blocking their promotion, or figuring out how to get to the next level in their career.

refoundai/building-sales-team

Help users build and scale their sales organization. Use when someone is hiring their first salespeople, deciding when to bring on sales leadership, structuring sales compensation, or transitioning from founder-led sales.

refoundai/building-team-culture

Help users build and maintain strong team culture. Use when someone is defining team values, creating psychological safety, onboarding to a new team, navigating cultural change, or building distributed team norms.

refoundai/building-with-llms

Help users build effective AI applications. Use when someone is building with LLMs, writing prompts, designing AI features, implementing RAG, creating agents, running evals, or trying to improve AI output quality.

refoundai/career-transitions

Help users navigate career changes and pivots. Use when someone is considering a new role, transitioning into product management, evaluating job offers, taking a sabbatical, or feeling stuck in their current position.

refoundai/coaching-pms

Help users develop and coach product managers. Use when someone is managing PMs, creating development plans, running performance reviews, or trying to level up their PM team's capabilities.

refoundai/community-building

Help users build and grow product communities. Use when someone is starting a community, scaling an ambassador program, driving community-led growth, or choosing between user, developer, or partner communities.

refoundai/competitive-analysis

Help users understand and respond to competition. Use when someone is positioning against competitors, evaluating market threats, running competitive war games, or deciding how much to focus on competitors versus customers.

refoundai/conducting-interviews

Help users conduct effective hiring interviews. Use when someone is designing an interview loop, crafting interview questions, evaluating candidates in real-time, or building a structured interview process.

refoundai/conducting-user-interviews

Help users run better customer and user interviews. Use when someone is preparing for user research, planning discovery interviews, writing interview questions, analyzing interview findings, or trying to understand customer needs.

refoundai/content-marketing

Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels.

refoundai/cross-functional-collaboration

Help users work effectively across functions. Use when someone is navigating PM-engineering relationships, resolving cross-team conflicts, building product trios, or improving handoffs between design, engineering, and product.

refoundai/defining-product-vision

Help users create compelling product visions. Use when someone is writing a vision statement, defining a long-term product direction, aligning teams on the future state, or distinguishing vision from strategy.

refoundai/delegating-work

Help users delegate effectively. Use when someone is struggling to let go of tasks, deciding what to delegate, building team autonomy, or balancing being hands-on vs hands-off.

refoundai/design-engineering

Help users understand and build design engineering capabilities. Use when someone is creating a design engineering function, hiring design engineers, or bridging the gap between design and engineering teams.

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