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refoundai/behavioral-product-design

Aide les utilisateurs à appliquer les sciences comportementales à la conception de produits. Utilisez cette compétence lorsque vous concevez pour la formation d'habitudes, la réduction des frictions, l'application de la psychologie à l'UX, l'augmentation de la rétention via des principes comportementaux, ou l'utilisation de nudges pour influencer le comportement des utilisateurs.

Qu'est-ce que behavioral-product-design ?

Cette compétence, refoundai/behavioral-product-design, guide les développeurs et concepteurs de produits dans l'intégration des principes de la science comportementale dans leurs processus de conception. Elle est particulièrement utile pour la création d'interfaces et d'expériences qui favorisent la formation d'habitudes, réduisent les frictions, et augmentent la rétention des utilisateurs à l'aide de techniques psychologiques prouvées. Fonctionnant sur des plateformes d'agents AI comme Claude Code, Cursor et Codex, elle offre des conseils pratiques pour appliquer des nudges, des modèles comme le Fogg Behavior Model (B=MAP), et des heuristiques de conception comportementale. En analysant le contexte utilisateur et les objectifs de produit, elle suggère des stratégies pour influencer positivement le comportement, améliorant ainsi l'engagement et la satisfaction des utilisateurs.

Compatible avec~Claude Code~Codex CLI~Cursor
Part ofDesign & UI
npx skills add https://github.com/refoundai/lenny-skills/tree/main/skills/behavioral-product-design
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Documentation

Que fait behavioral-product-design ?

Aide les utilisateurs à appliquer les sciences comportementales à la conception de produits. Utilisez cette compétence lorsque vous concevez pour la formation d'habitudes, la réduction des frictions, l'application de la psychologie à l'UX, l'augmentation de la rétention via des principes comportementaux, ou l'utilisation de nudges pour influencer le comportement des utilisateurs.

Principes clés

  • Modèle Fogg (B=MAP) : Le comportement (B) se produit lorsque la motivation (M), la capacité (A) et le déclencheur (P) se rencontrent au bon moment.
  • Cadre EAST : Rendre le comportement Facile, Attrayant, Social et Temporel (Timely).
  • Heuristiques de conception : Utiliser la preuve sociale, l'aversion aux pertes, l'effet de dotation et la rareté.

Instructions

  1. Identifiez le comportement cible (ex : "inciter les utilisateurs à terminer leur profil").
  2. Analysez la motivation, la capacité et le déclencheur actuels.
  3. Suggérez des interventions comportementales (nudges, changements d'interface, feedback).
  4. Proposez des métriques pour mesurer le changement de comportement.

Exemple

Comportement : Retour quotidien sur l'application
Analyse : Faible déclencheur, capacité élevée, motivation modérée
Intervention : Ajouter une notification push personnalisée le matin (déclencheur) et réduire le nombre d'étapes pour accéder au contenu principal

Plateformes supportées

  • Claude Code
  • Cursor
  • Codex

Références

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

refoundai/ai-evals

Help users create and run AI evaluations. Use when someone is building evals for LLM products, measuring model quality, creating test cases, designing rubrics, or trying to systematically measure AI output quality.

refoundai/ai-product-strategy

Help users define AI product strategy. Use when someone is building an AI product, deciding where to apply AI in their product, planning an AI roadmap, evaluating build vs buy for AI capabilities, or figuring out how to integrate AI into existing products.

refoundai/analyzing-user-feedback

Help users synthesize and act on customer feedback. Use when someone is analyzing NPS responses, processing support tickets, reviewing user research, synthesizing feedback from multiple channels, or trying to identify patterns in customer input.

refoundai/brand-storytelling

Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.

refoundai/building-a-promotion-case

Help users get promoted at work. Use when someone is preparing for a promotion conversation, building their case for advancement, trying to understand what's blocking their promotion, or figuring out how to get to the next level in their career.

refoundai/building-sales-team

Help users build and scale their sales organization. Use when someone is hiring their first salespeople, deciding when to bring on sales leadership, structuring sales compensation, or transitioning from founder-led sales.

refoundai/building-team-culture

Help users build and maintain strong team culture. Use when someone is defining team values, creating psychological safety, onboarding to a new team, navigating cultural change, or building distributed team norms.

refoundai/building-with-llms

Help users build effective AI applications. Use when someone is building with LLMs, writing prompts, designing AI features, implementing RAG, creating agents, running evals, or trying to improve AI output quality.

refoundai/career-transitions

Help users navigate career changes and pivots. Use when someone is considering a new role, transitioning into product management, evaluating job offers, taking a sabbatical, or feeling stuck in their current position.

refoundai/coaching-pms

Help users develop and coach product managers. Use when someone is managing PMs, creating development plans, running performance reviews, or trying to level up their PM team's capabilities.

refoundai/community-building

Help users build and grow product communities. Use when someone is starting a community, scaling an ambassador program, driving community-led growth, or choosing between user, developer, or partner communities.

refoundai/competitive-analysis

Help users understand and respond to competition. Use when someone is positioning against competitors, evaluating market threats, running competitive war games, or deciding how much to focus on competitors versus customers.

refoundai/conducting-interviews

Help users conduct effective hiring interviews. Use when someone is designing an interview loop, crafting interview questions, evaluating candidates in real-time, or building a structured interview process.

refoundai/conducting-user-interviews

Help users run better customer and user interviews. Use when someone is preparing for user research, planning discovery interviews, writing interview questions, analyzing interview findings, or trying to understand customer needs.

refoundai/content-marketing

Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels.

refoundai/cross-functional-collaboration

Help users work effectively across functions. Use when someone is navigating PM-engineering relationships, resolving cross-team conflicts, building product trios, or improving handoffs between design, engineering, and product.

refoundai/defining-product-vision

Help users create compelling product visions. Use when someone is writing a vision statement, defining a long-term product direction, aligning teams on the future state, or distinguishing vision from strategy.

refoundai/delegating-work

Help users delegate effectively. Use when someone is struggling to let go of tasks, deciding what to delegate, building team autonomy, or balancing being hands-on vs hands-off.

refoundai/design-engineering

Help users understand and build design engineering capabilities. Use when someone is creating a design engineering function, hiring design engineers, or bridging the gap between design and engineering teams.

refoundai/designing-growth-loops

Help users design and optimize growth loops. Use when someone is building viral mechanics, designing referral programs, creating product-led acquisition, or figuring out how to make their product grow itself.

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