refoundai/narration-de-marque

Aidez les utilisateurs à créer des récits de marque captivants. Utilisez-le lorsque quelqu'un définit une stratégie de marque, rédige un positionnement d'entreprise, crée des narrations de pitch, développe des structures de messagerie, ou cherche à rendre l'histoire de son entreprise plus mémorable.

Qu'est-ce que narration-de-marque ?

Cette compétence est conçue pour accompagner les entrepreneurs, marketeurs, fondateurs, et professionnels de la marque dans l'art du storytelling stratégique. Son objectif principal est de transformer des informations brutes sur une entreprise en un récit structuré et impactant, adapté à divers contextes comme les levées de fonds, les lancements de produits, ou le positionnement global. Le skill décompose la méthodologie en étapes: d'abord, il recueille les éléments clés (mission, vision, client cible, avantage distinctif), puis il applique des cadres narratifs éprouvés (comme la structure héros-voyage ou le problème-solution) pour construire la trame. Ensuite, il aide à affiner le ton, la voix, et les métaphores visuelles. Les plateformes supportées incluent Claude Code, Cursor, et d'autres agents IA capables d'interpréter des instructions structurées. L'utilisateur peut demander des variations (histoire courte, détaillée, émotionnelle, technique) et obtenir un texte prêt à être présenté. La puissance de cette compétence réside dans sa capacité à générer rapidement des idées créatives tout en respectant la cohérence stratégique, évitant ainsi les clichés et renforçant la mémorisation.

Compatible avec~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/refoundai/lenny-skills/tree/main/skills/brand-storytelling

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Documentation

Que fait narration-de-marque ?

Aidez les utilisateurs à créer des récits de marque captivants. Utilisez-le lorsque quelqu'un définit une stratégie de marque, rédige un positionnement d'entreprise, crée des narrations de pitch, développe des structures de messagerie, ou cherche à rendre l'histoire de son entreprise plus mémorable.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

refoundai/ai-evals

Help users create and run AI evaluations. Use when someone is building evals for LLM products, measuring model quality, creating test cases, designing rubrics, or trying to systematically measure AI output quality.

refoundai/ai-product-strategy

Help users define AI product strategy. Use when someone is building an AI product, deciding where to apply AI in their product, planning an AI roadmap, evaluating build vs buy for AI capabilities, or figuring out how to integrate AI into existing products.

refoundai/analyzing-user-feedback

Help users synthesize and act on customer feedback. Use when someone is analyzing NPS responses, processing support tickets, reviewing user research, synthesizing feedback from multiple channels, or trying to identify patterns in customer input.

refoundai/behavioral-product-design

Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior.

refoundai/building-a-promotion-case

Help users get promoted at work. Use when someone is preparing for a promotion conversation, building their case for advancement, trying to understand what's blocking their promotion, or figuring out how to get to the next level in their career.

refoundai/building-sales-team

Help users build and scale their sales organization. Use when someone is hiring their first salespeople, deciding when to bring on sales leadership, structuring sales compensation, or transitioning from founder-led sales.

refoundai/building-team-culture

Help users build and maintain strong team culture. Use when someone is defining team values, creating psychological safety, onboarding to a new team, navigating cultural change, or building distributed team norms.

refoundai/building-with-llms

Help users build effective AI applications. Use when someone is building with LLMs, writing prompts, designing AI features, implementing RAG, creating agents, running evals, or trying to improve AI output quality.

refoundai/career-transitions

Help users navigate career changes and pivots. Use when someone is considering a new role, transitioning into product management, evaluating job offers, taking a sabbatical, or feeling stuck in their current position.

refoundai/coaching-pms

Help users develop and coach product managers. Use when someone is managing PMs, creating development plans, running performance reviews, or trying to level up their PM team's capabilities.

refoundai/community-building

Help users build and grow product communities. Use when someone is starting a community, scaling an ambassador program, driving community-led growth, or choosing between user, developer, or partner communities.

refoundai/competitive-analysis

Help users understand and respond to competition. Use when someone is positioning against competitors, evaluating market threats, running competitive war games, or deciding how much to focus on competitors versus customers.

refoundai/conducting-interviews

Help users conduct effective hiring interviews. Use when someone is designing an interview loop, crafting interview questions, evaluating candidates in real-time, or building a structured interview process.

refoundai/conducting-user-interviews

Help users run better customer and user interviews. Use when someone is preparing for user research, planning discovery interviews, writing interview questions, analyzing interview findings, or trying to understand customer needs.

refoundai/content-marketing

Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels.

refoundai/cross-functional-collaboration

Help users work effectively across functions. Use when someone is navigating PM-engineering relationships, resolving cross-team conflicts, building product trios, or improving handoffs between design, engineering, and product.

refoundai/defining-product-vision

Help users create compelling product visions. Use when someone is writing a vision statement, defining a long-term product direction, aligning teams on the future state, or distinguishing vision from strategy.

refoundai/delegating-work

Help users delegate effectively. Use when someone is struggling to let go of tasks, deciding what to delegate, building team autonomy, or balancing being hands-on vs hands-off.

refoundai/design-engineering

Help users understand and build design engineering capabilities. Use when someone is creating a design engineering function, hiring design engineers, or bridging the gap between design and engineering teams.

refoundai/designing-growth-loops

Help users design and optimize growth loops. Use when someone is building viral mechanics, designing referral programs, creating product-led acquisition, or figuring out how to make their product grow itself.

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