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refoundai/행동-기반-제품-디자인

사용자가 제품 디자인에 행동 과학을 적용할 수 있도록 도와줍니다. 습관 형성, 마찰 감소, UX에 심리학 적용, 행동 원리를 통한 유지율 증가, 또는 사용자 행동에 영향을 미치는 넛지 설계 시 활용하세요.

행동-기반-제품-디자인란 무엇인가요?

이 스킬은 제품 디자인 과정에 행동 과학 원리를 통합하려는 개발자와 디자이너를 위해 설계되었습니다. 사용자가 습관 형성, 마찰 감소, 행동 심리학을 UX에 적용, 행동 원리를 통한 사용자 유지율 증가, 사용자 행동에 영향을 미치는 넛지 디자인 등에 중점을 둘 때 유용합니다. 다양한 AI 에이전트 플랫폼(예: Claude Code, Cursor, Codex)에서 작동하며, `SKILL.md` 파일에 포함된 프롬프트와 구조화된 지침을 통해 행동 과학 프레임워크(Fogg Behavior Model, EAST Framework 등)를 기반으로 실용적인 조언을 제공합니다. 이 스킬은 사용자의 현재 설계 상황에 맞춰 행동 변화 전략을 제안하고, 제품의 사용자 경험과 참여도를 향상시키는 데 초점을 맞춥니다.

지원 대상~Claude Code~Codex CLI~Cursor
Part ofDesign & UI
npx skills add https://github.com/refoundai/lenny-skills/tree/main/skills/behavioral-product-design
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이 에이전트 스킬이 미리 로드된 새 채팅을 엽니다.

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문서

행동-기반-제품-디자인은(는) 무엇을 하나요?

사용자가 제품 디자인에 행동 과학을 적용할 수 있도록 도와줍니다. 습관 형성, 마찰 감소, UX에 심리학 적용, 행동 원리를 통한 유지율 증가, 또는 사용자 행동에 영향을 미치는 넛지 설계 시 활용하세요.

개요

이 스킬은 행동 과학 원리를 제품 디자인에 통합하려는 개발자와 디자이너를 위해 설계되었습니다. 다음 경우에 사용하세요:

  • 습관 형성 설계
  • 사용자 마찰 감소
  • 심리학을 UX에 적용
  • 행동 원리를 통한 유지율 증가
  • 넛지를 사용하여 사용자 행동에 영향

작동 방식

이 스킬은 AI 에이전트에게 사용자의 현재 디자인 상황에 맞춰 행동 과학 프레임워크(예: Fogg 행동 모델, EAST 프레임워크)를 기반으로 실용적인 조언을 제공하도록 안내합니다.

예시

  • "사용자가 매일 앱을 열도록 하려면 어떻게 해야 하나요?"
  • "체크아웃 과정에서 마찰을 어떻게 줄일 수 있나요?"
  • "UX에 어떤 심리학 원리를 적용할 수 있나요?"

지원 플랫폼

  • Claude Code
  • Cursor
  • Codex
  • 기타 AI 에이전트

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

refoundai/ai-evals

Help users create and run AI evaluations. Use when someone is building evals for LLM products, measuring model quality, creating test cases, designing rubrics, or trying to systematically measure AI output quality.

refoundai/ai-product-strategy

Help users define AI product strategy. Use when someone is building an AI product, deciding where to apply AI in their product, planning an AI roadmap, evaluating build vs buy for AI capabilities, or figuring out how to integrate AI into existing products.

refoundai/analyzing-user-feedback

Help users synthesize and act on customer feedback. Use when someone is analyzing NPS responses, processing support tickets, reviewing user research, synthesizing feedback from multiple channels, or trying to identify patterns in customer input.

refoundai/brand-storytelling

Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.

refoundai/building-a-promotion-case

Help users get promoted at work. Use when someone is preparing for a promotion conversation, building their case for advancement, trying to understand what's blocking their promotion, or figuring out how to get to the next level in their career.

refoundai/building-sales-team

Help users build and scale their sales organization. Use when someone is hiring their first salespeople, deciding when to bring on sales leadership, structuring sales compensation, or transitioning from founder-led sales.

refoundai/building-team-culture

Help users build and maintain strong team culture. Use when someone is defining team values, creating psychological safety, onboarding to a new team, navigating cultural change, or building distributed team norms.

refoundai/building-with-llms

Help users build effective AI applications. Use when someone is building with LLMs, writing prompts, designing AI features, implementing RAG, creating agents, running evals, or trying to improve AI output quality.

refoundai/career-transitions

Help users navigate career changes and pivots. Use when someone is considering a new role, transitioning into product management, evaluating job offers, taking a sabbatical, or feeling stuck in their current position.

refoundai/coaching-pms

Help users develop and coach product managers. Use when someone is managing PMs, creating development plans, running performance reviews, or trying to level up their PM team's capabilities.

refoundai/community-building

Help users build and grow product communities. Use when someone is starting a community, scaling an ambassador program, driving community-led growth, or choosing between user, developer, or partner communities.

refoundai/competitive-analysis

Help users understand and respond to competition. Use when someone is positioning against competitors, evaluating market threats, running competitive war games, or deciding how much to focus on competitors versus customers.

refoundai/conducting-interviews

Help users conduct effective hiring interviews. Use when someone is designing an interview loop, crafting interview questions, evaluating candidates in real-time, or building a structured interview process.

refoundai/conducting-user-interviews

Help users run better customer and user interviews. Use when someone is preparing for user research, planning discovery interviews, writing interview questions, analyzing interview findings, or trying to understand customer needs.

refoundai/content-marketing

Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels.

refoundai/cross-functional-collaboration

Help users work effectively across functions. Use when someone is navigating PM-engineering relationships, resolving cross-team conflicts, building product trios, or improving handoffs between design, engineering, and product.

refoundai/defining-product-vision

Help users create compelling product visions. Use when someone is writing a vision statement, defining a long-term product direction, aligning teams on the future state, or distinguishing vision from strategy.

refoundai/delegating-work

Help users delegate effectively. Use when someone is struggling to let go of tasks, deciding what to delegate, building team autonomy, or balancing being hands-on vs hands-off.

refoundai/design-engineering

Help users understand and build design engineering capabilities. Use when someone is creating a design engineering function, hiring design engineers, or bridging the gap between design and engineering teams.

refoundai/designing-growth-loops

Help users design and optimize growth loops. Use when someone is building viral mechanics, designing referral programs, creating product-led acquisition, or figuring out how to make their product grow itself.

관련 스킬

steipete/sag

ElevenLabs text-to-speech with mac-style say UX.

community

steipete/oracle

Oracle CLI second-model review/debug/refactor/design with selected files, dry-run token checks, API or browser engine.

community

steipete/peekaboo

Capture and automate macOS UI with the Peekaboo CLI.

community

mattpocock/design-an-interface

Generate multiple radically different interface designs for a module using parallel sub-agents. Use when user wants to design an API, explore interface options, compare module shapes, or mentions "design it twice".

community

mattpocock/prototype

Build a throwaway prototype to flesh out a design — a runnable terminal app for state/business-logic questions, or several radically different UI variations toggleable from one route.

community

mattpocock/grill-me

Interview the user relentlessly about a plan or design until reaching shared understanding, resolving each branch of the decision tree. Use when user wants to stress-test a plan, get grilled on their design, or mentions "grill me".

community