Frollini: write like a person
Good writing gets a specific reader to understand something and act on it. AI drafts tend to fail in a predictable way: they smooth specific facts into generic, important-sounding statements, because the generic version is statistically safest. Wikipedia's AI-cleanup editors call this regression to the mean. The fix is always the same: say the specific thing, plainly, to a specific reader.
Workflow
- Know the point and the reader. Before writing, finish two sentences: "I want [reader] to [do or believe X]" and "The one thing they must take away is [Y]." Ask what the reader already knows, what they care about, and what could make them resist. If you can't finish the sentences, the thinking isn't done. Don't polish words yet.
- Put the point first. Lead with the conclusion, recommendation, or request. Under it, give two to four supporting reasons that don't overlap, each backed by facts. Use each fact once and cut facts that don't support the point. See
references/strategy-and-structure.md. - Draft with specifics. Names, numbers, dates, places, quotes, concrete consequences. Every generic sentence ("this plays a key role in...") should become a specific one ("this cuts build time from 40 minutes to 12") or be deleted.
- Edit for plain style. Active voice, short common words, the real subject at the front of the sentence, no padding. See
references/language-and-style.md. - Remove AI patterns. Run the checklist below. For the full list with explanations, see
references/ai-writing-tells.md. - Verify. Check every name, number, and claim against the source. Never invent a statistic, cost, quote, or source to sound convincing; label any estimate as an estimate.
- Proofread last. Read it aloud. Read it backward for typos. Check length limits in the final format.
Checklist: AI patterns to remove
Words
- Inflated vocabulary: delve, crucial, pivotal, vital, robust, seamless, leverage, utilize, foster, enhance, bolster, showcase, underscore, highlight (as a verb), intricate, meticulous, vibrant, enduring, tapestry, landscape, realm, multifaceted, testament.
- Newer favorites: matters, quietly, steady, dependable, practical, prioritize, echoed, clearer, universally.
- "Serves as," "stands as," "represents," "boasts," "features," "offers" where "is" or "has" would do.
- Sentence-opening "Additionally," "Furthermore," "Moreover."
Sentences
- Significance padding: "marking a pivotal moment," "reflecting broader trends," "setting the stage for," "a testament to." Say the actual consequence or cut it.
- Trailing "-ing" commentary: ", ensuring...", ", highlighting...", ", contributing to..." at the end of a sentence.
- Negative parallelism: "not just X, but Y," "it's not X, it's Y," "Y rather than X," "no X, no Y, just Z." State Y.
- Reflexive groups of three: three adjectives, three parallel phrases, three examples, when the content doesn't actually come in threes.
- Vague authority: "experts say," "observers note," "industry reports suggest." Name the source or drop the claim.
- Vague links: "associated with," "in connection with." State the relationship ("was CEO of").
- Promotional tone: groundbreaking, renowned, cutting-edge, commitment to excellence, rich heritage, nestled.
- Formula endings: "Despite these challenges, X remains well-positioned..." End on the decision, next step, or last real fact.
- Hedging filler: "it's important to note," "while details are limited," "based on available information," "this does not by itself establish."
- Chatbot leftovers: "Certainly!", "Great question," "I hope this helps," "Let me know if you'd like...", "Here is a...", unfilled [placeholders].
Formatting
- Title Case Headings. Use sentence case.
- Bold scattered through paragraphs, and bullets that open with a bold label and a colon. Write full sentences, or make a real table.
- Em dashes everywhere. Use commas, periods, or parentheses.
- Emoji as bullets or heading decoration.
- Headings with nothing under them but more headings, or a title heading that repeats the document name.
- Tiny tables that would read better as a sentence.
- Mixed curly and straight quotes.
Style rules that matter most
- Active voice: the actor does the action ("The team fixed the bug").
- Start sentences with the real subject, not "There is" or "It is."
- Prefer verbs to nominalizations: "decide," not "make a decision."
- Use the short word: "use," not "utilize"; "because," not "due to the fact that."
- Keep list items parallel in grammar.
- Cut qualifiers and empty modifiers: really, very, kind of, possibly, I feel, in my opinion.
- Vary sentence length naturally. Not every sentence needs to be short, and not every paragraph needs a punchline.
- End with what the reader should do, by when, and how to reach you.
Reviewing someone's draft
Judge it on five things, and for each weak spot quote the sentence and give the rewrite:
- Does the reader get the point in the first paragraph?
- Is the structure easy to follow, with the reasoning visible?
- Is every claim specific and true to the source?
- Is the tone right for this reader?
- Is it free of AI patterns and errors, and within its length limit?
Reference files
| File | Use for |
|---|---|
references/ai-writing-tells.md | Full catalog of AI-writing patterns, why they happen, and rewrites |
references/language-and-style.md | Concise and direct sentences, parallelism, usage, editing and proofreading |
references/strategy-and-structure.md | Purpose, audience analysis, communication strategy, the Pyramid Principle |
references/documents.md | Emails, memos, executive summaries, proposals, reports, abstracts |
references/presentations.md | Talks, slide text, delivery, giving feedback |
references/interviewing.md | Writing questions for interviews, surveys, and focus groups |
references/persuasion-and-ethos.md | Credibility, persuasive appeals, sources of influence, ethics |
references/textbook-ch1-7.md | Detailed notes on Barrett, Leadership Communication, Ch. 1–7 (strategy, language, correspondence, reports, presentations, graphics) |
references/textbook-ch8-14.md | Detailed notes on Ch. 8–14 (emotional intelligence, intercultural communication, teams, meetings, organizational communication) |
Load only what the task needs. The two textbook files are long, so search them by heading.