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deanpeters/jobs-to-be-done

Entdecken Sie Kundenaufgaben, Schmerzpunkte und Gewinne in einem strukturierten JTBD-Format. Verwenden Sie dies, wenn Sie unerfüllte Bedürfnisse klären, ein Produkt neu positionieren oder die Entdeckung und das Messaging verbessern möchten.

Was ist jobs-to-be-done?

Diese Fähigkeit hilft dabei, die Jobs-to-be-Done (JTBD) -Methode anzuwenden, um Kundenbedürfnisse systematisch zu analysieren. Sie unterstützt Entwickler, Produktmanager und UX-Forscher dabei, die grundlegenden Aufgaben (Jobs) zu identifizieren, die Kunden erledigen möchten, sowie die damit verbundenen Schmerzpunkte (Pains) und gewünschten Gewinne (Gains). Die strukturierte JTBD-Formulierung ermöglicht es, unerfüllte Bedürfnisse zu klären, Produkte neu zu positionieren und die Produktentdeckung sowie das Messaging zu verbessern. Die Fähigkeit ist plattformunabhängig und kann in verschiedenen KI-Agenten-Umgebungen wie Claude Code, Cursor oder Codex eingesetzt werden. Sie basiert auf einem Markdown-basierten SKILL.md-Dokument, das eine Schritt-für-Schritt-Anleitung zur Durchführung von JTBD-Interviews oder -Analysen bietet, einschließlich Vorlagen für Job Statements, Pain Points und Gain Points.

Funktioniert mit~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/deanpeters/product-manager-skills/tree/main/skills/jobs-to-be-done

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Dokumentation

Was macht jobs-to-be-done?

Entdecken Sie Kundenaufgaben, Schmerzpunkte und Gewinne in einem strukturierten JTBD-Format. Verwenden Sie dies, wenn Sie unerfüllte Bedürfnisse klären, ein Produkt neu positionieren oder die Entdeckung und das Messaging verbessern möchten.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

deanpeters/acquisition-channel-advisor

Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.

deanpeters/ai-shaped-readiness-advisor

Assess whether your product work is AI-first or AI-shaped. Use when evaluating AI maturity and choosing the next team capability to build.

deanpeters/altitude-horizon-framework

Understand the PM-to-Director transition through altitude and horizon thinking. Use when diagnosing scope, time-horizon, or leadership-level gaps.

deanpeters/business-health-diagnostic

Diagnose SaaS business health across growth, retention, efficiency, and capital. Use when preparing a business review or prioritizing urgent fixes.

deanpeters/company-research

Create a company research brief with executive quotes, product strategy, and org context. Use when preparing for interviews, competitive analysis, partnerships, or market-entry work.

deanpeters/context-engineering-advisor

Diagnose context stuffing vs. context engineering. Use when an AI workflow feels bloated, brittle, or hard to steer reliably.

deanpeters/customer-journey-map

Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.

deanpeters/customer-journey-mapping-workshop

Run a customer journey mapping workshop with adaptive questions and outputs. Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.

deanpeters/director-readiness-advisor

Guide the PM-to-Director transition across preparing, interviewing, landing, and recalibrating. Use when leadership scope is changing and you need practical coaching.

deanpeters/discovery-interview-prep

Plan customer discovery interviews with the right goal, segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas.

deanpeters/discovery-process

Run a full discovery cycle from problem hypothesis to validated solution. Use when a team needs a structured path through framing, interviews, synthesis, and experiments.

deanpeters/eol-message

Write a clear, empathetic EOL announcement with rationale, customer impact, and next steps. Use when retiring a product, feature, or plan without creating avoidable confusion.

deanpeters/epic-breakdown-advisor

Break down epics into user stories with Humanizing Work split patterns. Use when a backlog item is too large to estimate, sequence, or deliver safely.

deanpeters/epic-hypothesis

Frame an epic as a testable hypothesis with target user, expected outcome, and validation method. Use when defining a major initiative before roadmap, discovery, or delivery planning.

deanpeters/executive-onboarding-playbook

Plan a VP or CPO 30-60-90 day diagnostic onboarding path. Use when entering a new executive product role and avoiding premature change.

deanpeters/feature-investment-advisor

Evaluate feature investments using revenue impact, cost structure, ROI, and strategy. Use when deciding whether a feature deserves investment.

deanpeters/finance-based-pricing-advisor

Evaluate pricing changes using ARPU, conversion, churn risk, NRR, and payback. Use when deciding whether a pricing move should ship.

deanpeters/finance-metrics-quickref

Look up SaaS finance metrics, formulas, and benchmarks fast. Use when you need a quick metric definition, formula, or benchmark during analysis.

deanpeters/lean-ux-canvas

Guide teams through Lean UX Canvas v2. Use when framing a business problem, surfacing assumptions, and defining what to learn next.

deanpeters/opportunity-solution-tree

Build an Opportunity Solution Tree from outcomes to opportunities, solutions, and tests. Use when a stakeholder request needs problem framing before you decide what to build.

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