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deanpeters/jobs-to-be-done

구조화된 JTBD 형식으로 고객의 직무, 불편사항, 이점을 발견하세요. 미충족 요구사항을 명확히 하거나, 제품을 재포지셔닝하거나, 발견 및 메시징을 개선할 때 사용하세요.

jobs-to-be-done란 무엇인가요?

이 기술은 고객의 미충족 요구사항을 체계적으로 발굴하고 분석하기 위해 JTBD(Jobs-to-be-Done) 프레임워크를 활용하는 AI 어시스턴트 기술입니다. 사용자는 자연어로 고객 상황을 설명하거나, 인터뷰 노트, 피드백 데이터 등 다양한 입력을 제공하면, AI가 구조화된 JTBD 형식으로 고객의 직무(Jobs), 불편사항(Pains), 이점(Gains)을 추출하고 정리합니다. 주로 제품 발견(Discovery) 단계에서 고객 니즈를 명확히 하거나, 제품 리포지셔닝 전략을 수립할 때, 또는 마케팅 메시지를 개선할 때 유용하며, Claude Code를 비롯한 여러 AI 플랫폼에서 사용 가능합니다. 이 기술은 마크다운 기반의 정형화된 출력을 제공하여, 팀 내 협업과 의사결정을 지원합니다.

지원 대상~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/deanpeters/product-manager-skills/tree/main/skills/jobs-to-be-done

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문서

jobs-to-be-done은(는) 무엇을 하나요?

구조화된 JTBD 형식으로 고객의 직무, 불편사항, 이점을 발견하세요. 미충족 요구사항을 명확히 하거나, 제품을 재포지셔닝하거나, 발견 및 메시징을 개선할 때 사용하세요.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

deanpeters/acquisition-channel-advisor

Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.

deanpeters/ai-shaped-readiness-advisor

Assess whether your product work is AI-first or AI-shaped. Use when evaluating AI maturity and choosing the next team capability to build.

deanpeters/altitude-horizon-framework

Understand the PM-to-Director transition through altitude and horizon thinking. Use when diagnosing scope, time-horizon, or leadership-level gaps.

deanpeters/business-health-diagnostic

Diagnose SaaS business health across growth, retention, efficiency, and capital. Use when preparing a business review or prioritizing urgent fixes.

deanpeters/company-research

Create a company research brief with executive quotes, product strategy, and org context. Use when preparing for interviews, competitive analysis, partnerships, or market-entry work.

deanpeters/context-engineering-advisor

Diagnose context stuffing vs. context engineering. Use when an AI workflow feels bloated, brittle, or hard to steer reliably.

deanpeters/customer-journey-map

Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.

deanpeters/customer-journey-mapping-workshop

Run a customer journey mapping workshop with adaptive questions and outputs. Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.

deanpeters/director-readiness-advisor

Guide the PM-to-Director transition across preparing, interviewing, landing, and recalibrating. Use when leadership scope is changing and you need practical coaching.

deanpeters/discovery-interview-prep

Plan customer discovery interviews with the right goal, segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas.

deanpeters/discovery-process

Run a full discovery cycle from problem hypothesis to validated solution. Use when a team needs a structured path through framing, interviews, synthesis, and experiments.

deanpeters/eol-message

Write a clear, empathetic EOL announcement with rationale, customer impact, and next steps. Use when retiring a product, feature, or plan without creating avoidable confusion.

deanpeters/epic-breakdown-advisor

Break down epics into user stories with Humanizing Work split patterns. Use when a backlog item is too large to estimate, sequence, or deliver safely.

deanpeters/epic-hypothesis

Frame an epic as a testable hypothesis with target user, expected outcome, and validation method. Use when defining a major initiative before roadmap, discovery, or delivery planning.

deanpeters/executive-onboarding-playbook

Plan a VP or CPO 30-60-90 day diagnostic onboarding path. Use when entering a new executive product role and avoiding premature change.

deanpeters/feature-investment-advisor

Evaluate feature investments using revenue impact, cost structure, ROI, and strategy. Use when deciding whether a feature deserves investment.

deanpeters/finance-based-pricing-advisor

Evaluate pricing changes using ARPU, conversion, churn risk, NRR, and payback. Use when deciding whether a pricing move should ship.

deanpeters/finance-metrics-quickref

Look up SaaS finance metrics, formulas, and benchmarks fast. Use when you need a quick metric definition, formula, or benchmark during analysis.

deanpeters/lean-ux-canvas

Guide teams through Lean UX Canvas v2. Use when framing a business problem, surfacing assumptions, and defining what to learn next.

deanpeters/opportunity-solution-tree

Build an Opportunity Solution Tree from outcomes to opportunities, solutions, and tests. Use when a stakeholder request needs problem framing before you decide what to build.

관련 스킬