当用户寻求在 Google Ads、Meta（Facebook/Instagram）、LinkedIn、Twitter/X 或其他广告平台上进行付费广告活动方面的帮助时使用。也适用于用户提及 'PPC'、'付费媒体'、'ROAS'、'CPA'、'广告活动'、'再营销'、'受众定向'、'Google Ads'、'Facebook 广告'、'LinkedIn 广告'、'广告预算'、'每次点击成本'、'广告支出' 或 '我应该投广告吗' 等关键词时。此技能用于广告活动策略、受众定向、出价和优化。如需批量广告创意生成和迭代，请参考 ad-creative。如需着陆页优化，请参考 page-cro。
该技能专为需要付费广告投放协助的开发者或营销人员设计，支持 Google Ads、Meta（Facebook/Instagram）、LinkedIn、Twitter/X 等主流广告平台。它能帮助用户制定广告活动策略、精准定位受众、优化竞价策略以及进行广告系列效果优化，尤其适用于处理 PPC（按点击付费）、付费媒体、ROAS（广告支出回报率）、CPA（每次行动成本）等常见广告指标。用户提出“投广告”、“广告预算”、“受众定向”等需求时，系统会自动触发该技能。它通过分析广告目标、预算和平台特性，提供从策略规划到效果追踪的完整支持。此外，该技能与 ad-creative（广告创意生成）和 page-cro（着陆页优化）技能协同工作，但专注于广告投放的战术层面，而非创意或落地页设计。
npx skills add https://github.com/coreyhaines31/marketingskills/tree/main/skills/paid-adsInstalled? Explore more 写作与编辑 skills: steipete/notion, langchain-ai/langchain, bytedance/podcast-generation · View all 6 →
当用户寻求在 Google Ads、Meta（Facebook/Instagram）、LinkedIn、Twitter/X 或其他广告平台上进行付费广告活动方面的帮助时使用。也适用于用户提及 'PPC'、'付费媒体'、'ROAS'、'CPA'、'广告活动'、'再营销'、'受众定向'、'Google Ads'、'Facebook 广告'、'LinkedIn 广告'、'广告预算'、'每次点击成本'、'广告支出' 或 '我应该投广告吗' 等关键词时。此技能用于广告活动策略、受众定向、出价和优化。如需批量广告创意生成和迭代，请参考 ad-creative。如需着陆页优化，请参考 page-cro。
This repo contains 20 individual skills — each has its own dedicated page.
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions
When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions
When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.
Notion CLI/API for pages, Markdown content, data sources, files, comments, search, Workers, and raw API calls.
The agent engineering platform.
Use this skill when the user requests to generate, create, or produce podcasts from text content. Converts written content into a two-host conversational podcast audio format with natural dialogue.
Analyze and optimize tweets for maximum reach using Twitter's open-source algorithm insights. Rewrite and edit user tweets to improve engagement and visibility based on how the recommendation system ranks content.
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Context7 Platform -- Up-to-date code documentation for LLMs and AI code editors