coreyhaines31/publicité-payante

Aide l'utilisateur avec les campagnes de publicité payante sur Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X et autres plateformes publicitaires.

Qu'est-ce que publicité-payante ?

Cette compétence est conçue pour assister les utilisateurs dans la gestion et l'optimisation de campagnes de publicité payante sur les principales plateformes telles que Google Ads, Meta (Facebook/Instagram), LinkedIn et Twitter/X. Elle couvre des aspects essentiels comme la stratégie de campagne, le ciblage d'audience, les enchères, et l'optimisation des performances. Elle est particulièrement utile lorsqu'un utilisateur mentionne des termes spécifiques comme 'PPC', 'retargeting', 'ROAS', 'CPA', ou 'budget publicitaire', indiquant un besoin d'expertise en publicité payante. De plus, elle oriente vers des compétences complémentaires pour la génération de créations publicitaires en masse (via 'ad-creative') et l'optimisation des pages de destination (via 'page-cro'), offrant ainsi une approche intégrée pour maximiser l'efficacité des campagnes.

Compatible avec~Claude Code~Codex CLI~Cursor

npx skills add https://github.com/coreyhaines31/marketingskills/tree/main/skills/paid-ads

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Documentation

Que fait publicité-payante ?

Lorsque l'utilisateur a besoin d'aide avec les campagnes de publicité payante sur Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X ou d'autres plateformes publicitaires. Utilisez également cette compétence lorsque l'utilisateur mentionne 'PPC', 'média payant', 'ROAS', 'CPA', 'campagne publicitaire', 'retargeting', 'ciblage d'audience', 'Google Ads', 'publicités Facebook', 'publicités LinkedIn', 'budget publicitaire', 'coût par clic', 'dépenses publicitaires' ou 'est-ce que je devrais lancer des publicités'. Utilisez-la pour la stratégie de campagne, le ciblage d'audience, les enchères et l'optimisation. Pour la génération et l'itération en masse de créations publicitaires, consultez ad-creative. Pour l'optimisation des pages de destination, consultez page-cro.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

ab-testing

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions

ai-seo

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions

analytics

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions

aso

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions

attribution

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions

churn-prevention

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions

cold-email

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions

co-marketing

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says

community-marketing

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \

competitor-profiling

When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions

competitors

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions

content-strategy

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions

copy-editing

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions

copywriting

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says

coreyhaines31/ab-test-setup

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.

coreyhaines31/analytics-tracking

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

coreyhaines31/aso-audit

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.

coreyhaines31/competitor-alternatives

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

coreyhaines31/email-sequence

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.

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