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phuryn/gtm-motions

7가지 GTM(Go-To-Market) 모션 유형(인바운드, 아웃바운드, 유료 디지털, 커뮤니티, 파트너, ABM, PLG)에 걸쳐 최적의 GTM 모션과 도구를 식별합니다. 마케팅 채널 선택, 인바운드/아웃바운드 전략 결정, 또는 교차 채널 캠페인 계획 시 사용하세요.

gtm-motions란 무엇인가요?

이 스킬은 7가지 주요 GTM(Go-To-Market) 모션(인바운드, 아웃바운드, 유료 디지털, 커뮤니티, 파트너, ABM(계정 기반 마케팅), PLG(제품 주도 성장))을 분석하여 마케팅 및 영업 전략 수립을 지원합니다. 사용자가 특정 비즈니스 목표와 상황에 가장 적합한 GTM 접근 방식과 관련 도구를 추천받을 수 있도록 설계되었습니다. 이 스킬은 다양한 채널 전략의 장단점을 비교하고 리소스 할당을 최적화하며, 캠페인 효과를 극대화하는 데 유용합니다. AI 에이전트(Claude Code, Cursor 등)와의 통합을 통해 실시간 의사 결정 지원이 가능하며, 마케팅 팀과 제품 리더가 데이터 기반의 전략적 결정을 내리는 데 핵심적인 역할을 합니다.

지원 대상~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/phuryn/pm-skills/tree/main/skills/gtm-motions

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문서

gtm-motions은(는) 무엇을 하나요?

7가지 GTM(Go-To-Market) 모션 유형(인바운드, 아웃바운드, 유료 디지털, 커뮤니티, 파트너, ABM, PLG)에 걸쳐 최적의 GTM 모션과 도구를 식별합니다. 마케팅 채널 선택, 인바운드/아웃바운드 전략 결정, 또는 교차 채널 캠페인 계획 시 사용하세요.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

phuryn/ab-test-analysis

Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

phuryn/analyze-feature-requests

Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.

phuryn/ansoff-matrix

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

phuryn/brainstorm-experiments-existing

Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.

phuryn/brainstorm-experiments-new

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

phuryn/brainstorm-ideas-existing

Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.

phuryn/brainstorm-ideas-new

Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.

phuryn/brainstorm-okrs

Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.

phuryn/business-model

Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.

phuryn/cohort-analysis

Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.

phuryn/competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

phuryn/competitor-analysis

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

phuryn/create-prd

Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.

phuryn/customer-journey-map

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

phuryn/draft-nda

Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.

phuryn/dummy-dataset

Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.

phuryn/grammar-check

Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.

phuryn/growth-loops

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

phuryn/gtm-strategy

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

phuryn/ideal-customer-profile

Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.

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