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phuryn/고객여정맵

단계, 접점, 감정, 문제점 및 기회를 포함한 종단 간 고객 여정 맵을 생성합니다. 고객 경험 매핑, 마찰 지점 식별, 온보딩 개선 또는 사용자 여정 시각화에 사용하세요.

고객여정맵란 무엇인가요?

이 스킬은 고객 여정 맵을 생성하는 데 특화되어 있으며, AI 에이전트(예: Claude Code, Cursor)와 함께 사용하여 사용자 경험을 체계적으로 분석하고 개선할 수 있도록 돕습니다. 주요 기능으로는 고객 여정의 각 단계(인지, 고려, 구매, 사용, 유지 등)를 정의하고, 각 단계에서의 고객 접점, 감정 상태, 문제점(마찰 지점), 개선 기회를 시각적으로 구조화합니다. 이를 통해 제품 관리자, UX 디자이너, 마케터 등이 데이터 기반 의사 결정을 내리고, 온보딩 프로세스를 최적화하며, 전환율을 높이는 전략을 수립할 수 있습니다. 이 스킬은 마크다운 기반의 템플릿을 활용하여 결과물을 생성하며, 사용자가 제공한 컨텍스트(예: 제품 유형, 대상 고객)에 따라 맞춤형 맵을 출력합니다. 플랫폼 독립적으로 작동하며, AI 에이전트의 지시에 따라 반복적인 수정 및 확장이 가능합니다.

지원 대상~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/phuryn/pm-skills/tree/main/skills/customer-journey-map

Installed? Explore more 이미지 skills: steipete/songsee, affaan-m/frontend-design, mattpocock/improve-codebase-architecture · View all 6 →

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문서

고객여정맵은(는) 무엇을 하나요?

단계, 접점, 감정, 문제점 및 기회를 포함한 종단 간 고객 여정 맵을 생성합니다. 고객 경험 매핑, 마찰 지점 식별, 온보딩 개선 또는 사용자 여정 시각화에 사용하세요.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

phuryn/ab-test-analysis

Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

phuryn/analyze-feature-requests

Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.

phuryn/ansoff-matrix

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

phuryn/brainstorm-experiments-existing

Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.

phuryn/brainstorm-experiments-new

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

phuryn/brainstorm-ideas-existing

Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.

phuryn/brainstorm-ideas-new

Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.

phuryn/brainstorm-okrs

Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.

phuryn/business-model

Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.

phuryn/cohort-analysis

Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.

phuryn/competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

phuryn/competitor-analysis

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

phuryn/create-prd

Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.

phuryn/draft-nda

Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.

phuryn/dummy-dataset

Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.

phuryn/grammar-check

Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.

phuryn/growth-loops

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

phuryn/gtm-motions

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

phuryn/gtm-strategy

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

phuryn/ideal-customer-profile

Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.

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