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phuryn/gtm-motions

Identifiez les meilleurs vecteurs et outils GTM parmi 7 types : Inbound, Outbound, Digital Payant, Communauté, Partenaires, ABM et PLG. Utilisez-le pour la sélection des canaux marketing, le choix entre une stratégie inbound ou outbound, ou la planification de campagnes cross-canal.

Qu'est-ce que gtm-motions ?

Ce skill permet d'identifier les meilleurs vecteurs de mise sur le marché (GTM) et les outils associés, classés en 7 catégories : Inbound, Outbound, Digital Payant, Communauté, Partenaires, Account-Based Marketing (ABM) et Product-Led Growth (PLG). Il est particulièrement utile lors de la sélection des canaux marketing, du choix entre une approche inbound et outbound, ou de l'élaboration de campagnes cross-canal. Le skill repose sur une base de connaissances structurée qui associe chaque type de mouvement GTM à des cas d'usage, des indicateurs clés et une stack technologique recommandée. Il est conçu pour être utilisé directement dans des environnements d'agents IA comme Claude Code ou Cursor, en fournissant des recommandations contextuelles adaptées à l'objectif et au profil de l'entreprise.

Compatible avec~Claude Code~Codex CLI~Cursor
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Que fait gtm-motions ?

Identifiez les meilleurs vecteurs GTM et outils parmi 7 types : Inbound, Outbound, Digital Payant, Communauté, Partenaires, ABM et PLG. Utilisez ce skill lors de la sélection des canaux marketing, du choix entre une stratégie inbound ou outbound, ou de la planification de campagnes cross-canal.

Types de vecteurs GTM

  1. Inbound – Attirez les clients via du contenu utile, SEO, blogs, webinaires.
  2. Outbound – Contact direct via emailing, téléphone, LinkedIn.
  3. Digital Payant – Publicités payantes (Google Ads, LinkedIn Ads, Facebook Ads).
  4. Communauté – Créez ou rejoignez des communautés pour générer du bouche-à-oreille.
  5. Partenaires – Revendeurs, agences, intégrateurs, partenaires technologiques.
  6. ABM (Account-Based Marketing) – Campagnes ciblées sur des comptes à forte valeur.
  7. PLG (Product-Led Growth) – Croissance pilotée par le produit (freemium, essais gratuits, auto-inscription).

Comment utiliser

  • Décrivez votre contexte (type d'entreprise, marché, budget, objectif).
  • Le skill vous suggérera les 2-3 vecteurs GTM les plus pertinents.
  • Il fournira également des outils recommandés pour chaque vecteur.

Exemple d'invite

Je suis une startup SaaS B2B avec un budget limité. Quel vecteur GTM devrais-je prioriser ?

Remarques

  • Les recommandations sont génériques ; adaptez-les à votre secteur et à votre maturité.
  • Combinez plusieurs vecteurs pour maximiser l'impact (ex. Inbound + Communauté).

Skill basé sur les frameworks GTM standards de l'industrie.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

phuryn/ab-test-analysis

Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

phuryn/analyze-feature-requests

Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.

phuryn/ansoff-matrix

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

phuryn/brainstorm-experiments-existing

Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.

phuryn/brainstorm-experiments-new

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

phuryn/brainstorm-ideas-existing

Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.

phuryn/brainstorm-ideas-new

Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.

phuryn/brainstorm-okrs

Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.

phuryn/business-model

Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.

phuryn/cohort-analysis

Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.

phuryn/competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

phuryn/competitor-analysis

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

phuryn/create-prd

Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.

phuryn/customer-journey-map

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

phuryn/draft-nda

Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.

phuryn/dummy-dataset

Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.

phuryn/grammar-check

Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.

phuryn/growth-loops

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

phuryn/gtm-strategy

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

phuryn/ideal-customer-profile

Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.

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Use this skill when the user requests to generate, create, or produce podcasts from text content. Converts written content into a two-host conversational podcast audio format with natural dialogue.

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composiohq/twitter-algorithm-optimizer

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Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

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