Identifizieren Sie die besten GTM-Strategien und Tools für 7 Bewegungsarten: Inbound, Outbound, Paid Digital, Community, Partner, ABM und PLG. Verwenden Sie es bei der Auswahl von Marketingkanälen, der Entscheidung zwischen Inbound- und Outbound-Strategie oder der Planung von kanalübergreifenden Kampagnen.
Diese Skill (phuryn/gtm-motions) hilft dabei, die effektivsten Go-to-Market (GTM) Bewegungen und zugehörigen Tools zu identifizieren, basierend auf sieben Hauptstrategien: Inbound, Outbound, Paid Digital, Community, Partners, Account-Based Marketing (ABM) und Product-Led Growth (PLG). Sie ist besonders nützlich für Marketing-Fachleute und Produktmanager, die Entscheidungen über die Kanalauswahl treffen, zwischen Inbound- und Outbound-Ansätzen abwägen oder komplexe, kanalübergreifende Kampagnen planen. Die Skill bietet klare Empfehlungen und Einsichten, welche Bewegungen für bestimmte Unternehmensziele oder Marktbedingungen am besten geeignet sind. Sie unterstützt Agenten wie Claude Code oder Cursor, indem sie strukturierte Informationen zu den einzelnen Bewegungen liefert, einschließlich ihrer jeweiligen Stärken, Schwächen und idealen Anwendungsszenarien. So können Benutzer schnell eine fundierte Entscheidung treffen, welche GTM-Strategie sie verfolgen und welche Tools sie dafür einsetzen sollten, um den Markteintritt oder das Wachstum zu optimieren.
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Identifizieren Sie die besten GTM-Strategien und Tools für 7 Bewegungsarten: Inbound, Outbound, Paid Digital, Community, Partner, ABM und PLG. Verwenden Sie es bei der Auswahl von Marketingkanälen, der Entscheidung zwischen Inbound- und Outbound-Strategie oder der Planung von kanalübergreifenden Kampagnen.
This repo contains 20 individual skills — each has its own dedicated page.
Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.
Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.
Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.
Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.
Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.
Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.
Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.
Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.
Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.
Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.
Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
Notion CLI/API for pages, Markdown content, data sources, files, comments, search, Workers, and raw API calls.
The agent engineering platform.
Use this skill when the user requests to generate, create, or produce podcasts from text content. Converts written content into a two-host conversational podcast audio format with natural dialogue.
Analyze and optimize tweets for maximum reach using Twitter's open-source algorithm insights. Rewrite and edit user tweets to improve engagement and visibility based on how the recommendation system ranks content.
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Context7 Platform -- Up-to-date code documentation for LLMs and AI code editors