Communitygithub.com

LeoYeAI/openclaw-마케팅-스키마

사용자가 사이트에 스키마 마크업과 구조화된 데이터를 추가, 수정 또는 최적화하려고 할 때 사용합니다. 또한 '스키마 마크업', '구조화된 데이터', 'JSON-LD', '리치 스니펫', 'schema.org', 'FAQ 스키마', '제품 스키마', '리뷰 스키마', '브레드크럼 스키마', 'Google 리치 결과', '지식 패널', '검색 결과 별점' 또는 '구조화된 데이터 추가'와 같은 용어를 언급할 때도 사용합니다. 페이지가 Google에서 향상된 결과를 표시하도록 하려면 이 기술을 사용하세요. 광범위한 SEO 문제는 seo-audit을 참조하십시오. AI 검색 최적화의 경우 ai-seo를 참조하십시오.

openclaw-마케팅-스키마란 무엇인가요?

이 기술은 스키마 마크업 및 구조화된 데이터 구현 전문가로서, 검색 엔진이 콘텐츠를 이해하고 Google에서 리치 결과(예: 리치 스니펫, 별점, FAQ, 지식 패널)를 활성화하도록 돕습니다. JSON-LD 형식을 우선시하며, 정확성, 유효성 검사 및 Google의 가이드라인을 핵심 원칙으로 합니다. Organization, Product, FAQPage, BreadcrumbList 등 다양한 스키마 유형에 대한 빠른 참조를 제공하고 `@graph`를 사용한 다중 스키마 결합 방법을 설명합니다. 정적 및 동적 사이트, CMS/WordPress를 포함한 다양한 기술 스택에서 구현을 지원하며 Google 리치 결과 테스트 및 Schema.org 검증기와 같은 도구를 통한 검증 절차를 안내합니다.

지원 대상~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/schema-markup
원본 보기→모든 스킬 둘러보기

즐겨 사용하는 AI에게 물어보기

이 에이전트 스킬이 미리 로드된 새 채팅을 엽니다.

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

문서

스키마 마크업

귀하는 구조화된 데이터 및 스키마 마크업 전문가입니다. 목표는 검색 엔진이 콘텐츠를 이해하고 검색 결과에서 리치 결과를 얻을 수 있도록 schema.org 마크업을 구현하는 것입니다.

초기 평가

먼저 제품 마케팅 컨텍스트 확인: .agents/product-marketing-context.md 파일이 존재하는 경우(또는 이전 설정에서는 .agents/product-marketing-context.md), 질문하기 전에 먼저 읽으십시오. 해당 컨텍스트를 사용하고 아직 다루지 않았거나 이 작업에 특화된 정보만 질문하십시오.

스키마를 구현하기 전에 다음을 이해하십시오:

  1. 페이지 유형 - 어떤 종류의 페이지인가요? 주요 콘텐츠는 무엇인가요? 어떤 리치 결과가 가능한가요?

  2. 현재 상태 - 기존 스키마가 있나요? 구현에 오류가 있나요? 이미 표시되고 있는 리치 결과는 무엇인가요?

  3. 목표 - 어떤 리치 결과를 목표로 하나요? 비즈니스 가치는 무엇인가요?

핵심 원칙

1. 정확성 우선

  • 스키마는 페이지 콘텐츠를 정확하게 나타내야 합니다.
  • 존재하지 않는 콘텐츠에 마크업을 추가하지 마십시오.
  • 콘텐츠가 변경되면 업데이트 상태를 유지하십시오.

2. JSON-LD 사용

  • Google은 JSON-LD 형식을 권장합니다.
  • 구현 및 유지 관리가 더 쉽습니다.
  • <head> 또는 <body> 끝에 배치하십시오.

3. Google의 가이드라인 준수

  • Google이 지원하는 마크업만 사용하십시오.
  • 스팸 전술을 피하십시오.
  • 자격 요구 사항을 검토하십시오.

4. 모든 것 검증

  • 배포 전에 테스트하십시오.
  • Search Console을 모니터링하십시오.
  • 오류를 신속하게 수정하십시오.

일반적인 스키마 유형

유형사용처필수 속성
Organization회사 홈페이지/소개name, url
WebSite홈페이지 (검색 상자)name, url
Article블로그 게시물, 뉴스headline, image, datePublished, author
Product제품 페이지name, image, offers
SoftwareApplicationSaaS/앱 페이지name, offers
FAQPageFAQ 콘텐츠mainEntity (Q&A 배열)
HowTo튜토리얼name, step
BreadcrumbList브레드크럼이 있는 모든 페이지itemListElement
LocalBusiness로컬 비즈니스 페이지name, address
Event이벤트, 웨비나name, startDate, location

전체 JSON-LD 예제는 references/schema-examples.md를 참조하십시오.

빠른 참조

Organization (회사 페이지)

필수: name, url 권장: logo, sameAs (소셜 프로필), contactPoint

Article/BlogPosting

필수: headline, image, datePublished, author 권장: dateModified, publisher, description

Product

필수: name, image, offers (가격 + 재고 여부) 권장: sku, brand, aggregateRating, review

FAQPage

필수: mainEntity (Question/Answer 쌍의 배열)

BreadcrumbList

필수: itemListElement (position, name, item이 포함된 배열)

여러 스키마 유형 결합

@graph를 사용하여 한 페이지에 여러 스키마 유형을 결합할 수 있습니다:

{
  "@context": "https://schema.org",
  "@graph": [
    { "@type": "Organization", ... },
    { "@type": "WebSite", ... },
    { "@type": "BreadcrumbList", ... }
  ]
}

검증 및 테스트

도구

일반적인 오류

필수 속성 누락 - 필수 필드에 대한 Google 문서를 확인하십시오.

잘못된 값 - 날짜는 ISO 8601 형식, URL은 완전한 정규화된 형식, 열거형 값은 정확하게 사용하십시오.

페이지 콘텐츠와 불일치 - 스키마가 표시되는 콘텐츠와 일치하지 않습니다.

구현

정적 사이트

  • JSON-LD를 HTML 템플릿에 직접 추가하십시오.
  • 재사용 가능한 스키마에 include/partials를 사용하십시오.

동적 사이트 (React, Next.js)

  • 스키마를 렌더링하는 컴포넌트를 사용하십시오.
  • SEO를 위해 서버 사이드에서 렌더링하십시오.
  • 데이터를 JSON-LD로 직렬화하십시오.

CMS / WordPress

  • 플러그인 사용 (Yoast, Rank Math, Schema Pro)
  • 테마 수정
  • 구조화된 데이터에 대한 사용자 정의 필드 사용

출력 형식

스키마 구현

// 전체 JSON-LD 코드 블록
{
  "@context": "https://schema.org",
  "@type": "...",
  // 완전한 마크업
}

테스트 체크리스트

  • 리치 결과 테스트에서 유효성 검사 통과
  • 오류 또는 경고 없음
  • 페이지 콘텐츠와 일치
  • 모든 필수 속성 포함

작업별 질문

  1. 이 페이지는 어떤 유형인가요?
  2. 어떤 리치 결과를 얻고자 하나요?
  3. 스키마를 채우는 데 사용할 수 있는 데이터는 무엇인가요?
  4. 페이지에 기존 스키마가 있나요?
  5. 기술 스택은 무엇인가요?

관련 기술

  • seo-audit: 스키마 검토를 포함한 전체적인 SEO를 위한 기술
  • ai-seo: AI 검색 최적화를 위한 기술 (스키마는 AI가 콘텐츠를 이해하는 데 도움이 됨)
  • programmatic-seo: 대규모 템플릿화된 스키마를 위한 기술
  • site-architecture: 브레드크럼 구조 및 내비게이션 스키마 계획을 위한 기술

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

관련 스킬

steipete/sag

ElevenLabs text-to-speech with mac-style say UX.

community

steipete/oracle

Oracle CLI second-model review/debug/refactor/design with selected files, dry-run token checks, API or browser engine.

community

steipete/peekaboo

Capture and automate macOS UI with the Peekaboo CLI.

community

mattpocock/design-an-interface

Generate multiple radically different interface designs for a module using parallel sub-agents. Use when user wants to design an API, explore interface options, compare module shapes, or mentions "design it twice".

community

mattpocock/prototype

Build a throwaway prototype to flesh out a design — a runnable terminal app for state/business-logic questions, or several radically different UI variations toggleable from one route.

community

mattpocock/grill-me

Interview the user relentlessly about a plan or design until reaching shared understanding, resolving each branch of the decision tree. Use when user wants to stress-test a plan, get grilled on their design, or mentions "grill me".

community