10 GTM skills from 200 YouTube videos
Page: https://toolmonsters.github.io/gtm-skills-from-youtube/
Each skill is built from the transcripts of the 20 most-watched YouTube videos on one part of sales and GTM. Every piece of advice was kept only if its exact quote exists in the transcript, and the number next to each rule is how many of the 20 videos say it. Where the videos disagree, the skill gives you both versions to test.
| Skill | Top rule | Videos |
|---|---|---|
| cold-email-20-videos | Lead with something free and useful, not a call ask | 9/20 |
| cold-calling-20-videos | Sound calm and conversational, not salesy | 7/20 |
| linkedin-outreach-20-videos | Personalize openers, never send templated mass messages | 11/20 |
| discovery-calls-20-videos | Probe past surface answers to the real problem | 10/20 |
| objection-handling-20-videos | Raise likely objections before the prospect does | 6/20 |
| follow-up-closing-20-videos | Personalize every follow-up, kill "just checking in" | 7/20 |
| positioning-messaging-20-videos | Narrow your target market as tightly as possible | 8/20 |
| pricing-20-videos | Price on outcomes and value, not effort or cost | 9/20 |
| linkedin-content-20-videos | Take bold stances that challenge common beliefs | 8/20 |
| lead-magnets-20-videos | Build the lead magnet on a real customer problem | 5/20 |
200 videos · 3,355,308 views · 866,057 words · 4,451 pieces of advice extracted · 4,051 kept.
Install
git clone https://github.com/ToolMonsters/gtm-skills-from-youtube
cd gtm-skills-from-youtube && ./install.sh # all 10
cp -R skills/pricing-20-videos ~/.claude/skills/ # or just one
Each skill folder has a sources.md with the 20 videos, view counts, the method, and the disagreements with one quote per side.
How it was built
- YouTube search sorted by views over the past year, English subtitles, 3 to 60 minutes, titles screened by Claude for relevance.
- Top 20 by views from the last 6 months (12 where needed).
- Claude Sonnet extracts every concrete piece of advice with a verbatim quote (4,451).
- Each quote is searched in its transcript (4,051 found and kept).
- Claude Opus groups equivalent advice. The number of videos per rule is counted by script.
- The skill is written from the counted data.
Run it on any topic
pipeline/gtm_pipeline.py and pipeline/gen_skill.py. Add a topic to DOMAINS (description, search terms, title filter), set APIFY_TOKEN, have the claude CLI installed, then:
cd pipeline
python gtm_pipeline.py pricing # about $2 to $3 per topic
python gen_skill.py pricing ../skills
Needs pip install yt-dlp youtube-transcript-api for imports.
Read these first
- "Most-watched" means within what YouTube search returns, not an official ranking.
- Positioning videos are small (24K views in total). Lead magnets is the noisiest set, with the weakest top rule (5/20).
- One or two supporting quotes per theme can be borderline. Treat a gap of 1 or 2 videos as noise.
Built by Yonathan Cohen · Tool Monsters · [email protected]