Art & Design

Designs, builds, fixes and audits client and marketing websites (landing pages, homepages, portfolios, institutional pages) with a direction derived from each business, not a house look. Use for a new site or redesign; for fixing or extending an existing site's front end, even one component (hover or layout bug, booking/calendar state, responsive or accessibility audit of a site, font choice, Sanity/CMS wiring, preview deploy); for a site that looks generic or AI-made, website copy de-slop, GSAP scroll motion (ScrollTrigger, Lenis, reference-site motion), or an explicitly experimental, award-style exploration; pt-BR requests too (site, página, landing page, portfólio, refazer o site). Not for Figma file edits, app or dashboard UI inside an existing product design system, native apps, HTML email, or backend work with no website front end.

Director de diseño web para Claude Code. Usar SIEMPRE que el usuario quiera diseñar, maquetar, rediseñar, auditar, criticar, pulir o "hacer que se vea bien" una landing page, sitio institucional, app web, dashboard, e-commerce, portfolio, una página o una sección/componente, en cualquier stack (HTML/CSS, Tailwind, React, Next, Astro, Vue, Svelte, Laravel, WordPress). También cuando diga que algo "parece hecho por IA", genérico, templated, feo, o pida "mejorar el diseño" sin más detalle. Primero entrevista (proyecto de cero vs. auditoría de uno existente), analiza páginas modelo si las hay (opcional, nunca obligatorio), escribe un brief, y recién después orquesta en el orden correcto las skills taste-skill, ui-ux-pro-max e impeccable si están instaladas (y degrada bien si no).

Design and build web interfaces that look like a specific product made them, not a template, including their animation and transitions. Use for new pages, redesigns, landing pages, brand refreshes, component work, "make this look better", "this looks AI-generated", "animate this", "make it feel smoother", or any UI change where hierarchy, typography, colour, layout, motion or responsive behaviour matter. Keeps a DESIGN.md so the direction survives between sessions.

Publish a website or app to DigitalOcean App Platform and return its public URL. Use this whenever the user asks to publish, deploy, ship, host, or go live with something you built. Use it INSTEAD of the `publish` skill / `apps` tool, which needs Docker and does not work here. Covers pushing the code to GitHub, creating the App Platform app, waiting for the deploy, and fixing failures from the build logs.

Brutal, publisher-grade review of games, apps, and websites (screenshots, code, or a live build), measured and compared with live market references and the project's own mobile-game-specs. Use when asked to review, critique, or roast UI or a project.

Will They Buy It (WTBI) — a deep conversion review of a website, landing page, store, listing, or product. Walks realistic buyer personas through the page, audits it against proven conversion lenses, maps every buyer objection, compares it with the alternatives buyers would choose instead, and returns a verdict plus prioritized, ready-to-implement changes that would get more people to buy. Use this whenever someone shares a URL, screenshots, or a description of their product, store, or landing page and asks whether it will sell, why it isn't converting, how to get more sales or signups, what's turning customers off, or for a conversion/sales/landing-page review — even if they never say "WTBI" or "personas".

Use when building, creating, designing, redesigning, animating or polishing any website, landing page, portfolio, product page, hero, microsite, component or app screen in any frontend stack — even when the user gives only a subject ("make a website for X") with no style direction. Autonomously invents a memorable, subject-specific concept and ships heavily animated, flowing, award-level (Awwwards style) work without asking the user for style choices. Also use when a result looks generic, templated, AI-made, flat, static or lifeless.

Find the creators a target audience already watches - start from the people the user sells to, not a channel type - on YouTube, TikTok, Bilibili and Douyin, and return them ranked and tiered, one row per person, each with a way to reach them (email, website, social profile, or WeChat, QQ and Weibo for Chinese creators), with the boundaries and the price shown in a free estimate before anything is searched. Use when the user says "find influencers my customers follow", "which creators does my audience watch", "creators whose audience is new parents / truckers / home cooks, with contacts", "influencer discovery for a brand", "build an influencer outreach list with emails", "find KOLs on Bilibili and Douyin", "Chinese KOL contacts / WeChat", "TikTok creators with business emails for a campaign" or "the same list for the UK instead of the US". Routes to one Actor, lexonia/lexonia-video-intel. Does not enrich a list of handles the user already has, search Instagram, or return a creator with no contact.

Use when designing or changing any user interface: websites, landing pages, marketing sites, admin panels, desktop software, mobile apps, components, dashboards, forms, dark mode, color, typography, READMEs and diagrams. Also for requests like \"make a page\", \"make it look nicer\", \"restyle this\" or \"build the frontend\". Helps spot and remove the templated look and common flaws of AI-generated interfaces, and produce restrained, precise design that grows out of the product itself.

Art-directed websites on the platform you need: landing pages, portfolios, shops, blogs. Shopify and WooCommerce themes, WordPress block themes, Astro on Cloudflare, Next.js on Vercel, Hugo, Jekyll, Ghost, PHP, or plain HTML for free hosting. Start from scratch or from your current site (a URL or a folder). Claude decides the design, builds it, looks at the real browser output and fixes it, and you can open it on your phone; you supply facts, assets and taste. Any look (13 style packs, or 'like apple.com / Rolex / Cartier'), any motion level (calm, animated on scroll, one hero effect, scroll story). Asks about colours (your palette, suggestions, 60-30-10 or creative) and assets (yours, or prompts for ChatGPT, Kling, Seedance, Veo). Type /darkroom followed by what you want.

Design screen mockups, UI prototypes, wireframes and landing pages as real HTML screens in design/<canvas>/, following the project design system, validated with design/validate.mjs and shown side by side in the local design/viewer.html canvas. Use when the user asks for screens, telas, mockups, layouts, wireframes, landing pages, prototypes or visual variations, or invokes /design.

Autonomous digital design bureau for award-grade websites and product surfaces. Use when designing, redesigning, prototyping, or reviewing any web experience that must feel crafted and technologically ambitious — landing pages, portfolios, product marketing, editorial sites, immersive experiences, design systems, Figma-to-code, motion/WebGL/video, Playwright QA, accessibility, performance, and anti-AI-slop review. Triggers include "design a site", "make it premium", "Awwwards-level", "redesign this", "build a landing page", "review my UI", "anti-slop", "Figma to code", "add motion", "make it futuristic".

Use when designing or upgrading a landing page, marketing site, pricing page, product launch page or local business website (Persuade mode). Covers hero concepts, section structure, copy, social proof, CTAs and conversion details without generic AI-template patterns.

Define and track the website's KPIs and conversions (calls, form leads, bookings, quote requests, purchases) and improve conversion rate. Use when the user mentions leads, conversions, KPIs, goals, analytics, GA4, Search Console, call tracking, booking, "get more customers from the site", or CRO.

Creates a reusable brand voice and messaging guide (positioning, audience personas, tone attributes, vocabulary do's and don'ts, messaging pillars, taglines, and per-platform examples) from existing website copy, posts, or interviews, then uses it to rewrite content on-brand. Use when the user asks to define a brand voice, tone of voice, messaging, positioning, or personas, or to make copy "sound like us".

Brutally honest but constructive critique of a landing page's copy, UX, design, and conversion. Gives a scored roast plus a prioritized fix list and rewritten headline and CTA options, working from a URL, screenshot, or the page's source code. Use when the user asks to roast, review, critique, or improve the conversion of a landing page, homepage, or pricing page.

Improve website speed and Google PageSpeed / Core Web Vitals scores (LCP, TBT/INP, CLS, FCP) without changing the look. Use when the user mentions PageSpeed, Lighthouse, slow pages, mobile score, Core Web Vitals, or heavy scripts.

Fix technical and local SEO and AI-search (AIO/GEO) issues and content accuracy: titles, meta descriptions, headings, canonicals, indexing, crawlable links, structured data/schema, Google Business Profile, service-area pages, SEO-tool side effects. Use when the user mentions SEO, Google ranking, AI search, schema, meta descriptions, Search Console, or Lighthouse SEO.

Turns your brand system and pitch narrative into section-by-section website copy with layout direction, written as Lovable build prompts, plus a launch checklist.

Build award-level, cinematic websites, landing pages and hero sections, or detailed prompts for Lovable, Bolt and v0, using top MotionSites designs, real media and a screenshot-and-fix loop.

Criar e lançar landing pages orientadas a uma oferta e conversão: briefing, estrutura, copy, direção visual, implementação responsiva, validação e publicação no destino escolhido. Usar para páginas de produto, campanhas, serviços, demonstrações, listas de espera e captação de contactos. Não aplicar a dashboards, backoffices ou componentes genéricos sem finalidade de landing page.

Use EVERY time any bot plans, designs, builds or audits a website or landing page for Jason or any client, to replicate the olaceo.com standard: ICP split at entry, frictionless value-first paths, minimal design, exact spacing/type/motion values, iOS-feel interactions and verification gates.

Unwind a chain of stacked PRs (each based on the previous PR's branch) and land them into the base branch (develop/main/master) one layer at a time, without needing a CI trigger allowlist for intermediate branches. Handles GitHub native stacks via the merge-async API. Triggers on: land the stack, unwind the stacked PRs, merge the PR stack into develop, retarget the stack to main, part of a stack, merge-async, auto-merge is not supported for stacked pull requests.

Fix a landing page that gets visits but few bookings, enquiries or sales, or build a new one. Returns one finished phone-first HTML page from the owner's facts, a short audit and an honest handoff.