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101-skills/superpowers

以美聯社(AP)風格及倒金字塔結構撰寫新聞稿。涵蓋格式、日期標題、引言、公司簡介與事實查核。適用於:產品發布、融資公告、合作夥伴關係、公司新聞、活動。觸發詞:press release、pr writing、media release、news release、announcement、product launch announcement、funding announcement、company news、media advisory、ap style、press statement、news wire。

superpowers 是什麼?

這個技能「Press Release Writing」是一個專為開發者與AI代理設計的新聞稿撰寫工具,提供完整的AP風格格式指南與倒金字塔結構模板。它支援透過inference.sh CLI的belt指令進行事實查核與研究,例如使用tavily/search-assistant或exa/search來驗證市場規模、競爭對手資訊或產業趨勢。技能內含詳細的區段教學,包含標題規則、日期標題格式、引述句寫法、公司簡介模板及媒體聯絡資訊欄位。此外,它還整理常見錯誤、長度建議(500-800字)以及針對產品發布、融資公告等不同新聞稿類型的撰寫重點。最終,使用者可透過核對清單確保AP風格的一致性,提升稿件被記者採用的機率。

相容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/101-skills/superpowers/tree/HEAD/guides/writing/press-release-writing

在你喜歡的 AI 中提問

開啟一個已預先載入此 Agent Skill 的新對話。

說明文件

安裝 belt CLI 技能: npx skills add belt-sh/cli

新聞稿撰寫 (Press Release Writing)

撰寫專業的新聞稿,並透過 inference.sh CLI 進行研究與事實查核。

快速開始

需要 inference.sh CLI (belt)。安裝說明

belt login

# 進行事實查核與背景研究
belt app run tavily/search-assistant --input '{
  "query": "SaaS funding rounds Q1 2024 average series A size"
}'

AP 風格格式

結構

標題使用標題大小寫、現在式、句尾無句號
可選副標題提供更多細節

城市, 州 (月 日, 年) — 導言段落,在前25個字包含人物(WHO)、事件(WHAT)、
時間(WHEN)、地點(WHERE)、原因(WHY)。

第二段落進一步說明導言,提供佐證細節、背景與重要性。

「提供觀點的執行長引言,」[全名],[職稱] at [公司] 表示。
「第二句引言增加深度或前瞻性陳述。」

主體段落依重要性遞減順序排列(倒金字塔結構)。

「來自合作夥伴、客戶或分析師的佐證引言,」[全名],[職稱] at [組織] 表示。

最終段落說明取得方式、價格或下一步行動。

關於 [公司]
[公司] 是一家 [描述]。成立於 [年份],[簡要背景]。
更多資訊請造訪 [網站]。

媒體聯絡人:
[姓名]
[電子郵件]
[電話]

各區段撰寫指南

標題 (Headline)

❌ Company X Announces Revolutionary New Product That Will Change Everything!
❌ Press Release: Company X
❌ Company X's Amazing Product Launch

✅ Company X Launches AI-Powered Analytics Platform for Enterprise Teams
✅ Company X Raises $25 Million Series B to Expand Global Operations
✅ Company X Partners With Acme Corp to Accelerate Cloud Migration

規則:

  • 現在式、主動語態
  • 句尾無句號
  • 不使用最高級形容詞(「革命性」、「開創性」、「業界最佳」)
  • 不使用驚嘆號
  • 包含關鍵新聞要素
  • 標題大小寫

日期標題 (Dateline)

SAN FRANCISCO, Jan. 15, 2026 —
NEW YORK, March 3, 2026 —
LONDON, Dec. 10, 2026 —

AP 月份縮寫: Jan., Feb., Aug., Sept., Oct., Nov., Dec. (March, April, May, June, July 不縮寫)

導言段落 (Lead Paragraph)

在 25-35 字內回答人物(WHO)、事件(WHAT)、時間(WHEN)、地點(WHERE)、原因(WHY):

❌ "We are thrilled to announce that after months of hard work, our talented
    team has created something truly special that we think you'll love."

✅ "Company X, a developer tools startup, today launched DataFlow, an
    AI-powered analytics platform that automates reporting for enterprise
    engineering teams."

引言 (Quotes)

規則:

  • 最多 1-2 段引言(CEO/創辦人 + 合作夥伴/客戶)
  • 引言絕不以「我」開頭
  • 歸屬格式:「引言,」全名,職稱 at 公司 表示。
  • 引言應提供觀點,而非重複主體的事實
  • 前瞻性引言效果佳:「我們相信這將會...」
❌ "I am so excited about this launch," said John Smith.
❌ "We launched a new product today," said the CEO.

✅ "Enterprise teams spend an average of 15 hours per week on manual
    reporting," said Sarah Chen, CEO of Company X. "DataFlow eliminates
    that burden entirely, letting engineers focus on building."

✅ "Since adopting DataFlow, our reporting cycle dropped from three days
    to three minutes," said Marcus Lee, VP of Engineering at Acme Corp.

公司簡介 (Boilerplate)

關於 Company X
Company X 是一家 [類別] 公司,為 [目標對象] 提供 [服務內容]。
成立於 [年份],總部位於 [城市],服務於 [數量] 位客戶,
涵蓋 [產業/地區]。更多資訊請造訪 www.companyx.com。

維持 3-4 句。所有新聞稿保持一致。

媒體聯絡資訊 (Media Contact)

媒體聯絡人:
Jane Doe
PR Manager, Company X
[email protected]
(555) 123-4567

倒金字塔結構 (The Inverted Pyramid)

最重要的資訊放在最前面。每個段落的重要性依序遞減。編輯會從底部開始刪減。

┌─────────────────────────┐
│    最重要              │  導言:核心公告
│    (人物、事件、時間、    │
│     地點、原因)         │
├─────────────────────────┤
│  重要細節              │  佐證事實、背景
│  (如何、統計數據、引言)   │
├─────────────────────────┤
│  背景資訊              │  產業背景、歷史
│  (背景、趨勢)           │
├─────────────────────────┤
│  附加資訊              │  取得方式、價格
│  (額外內容)             │
├─────────────────────────┤
│  公司簡介              │  關於我們、聯絡方式
└─────────────────────────┘

研究與事實查核 (Research & Fact-Checking)

驗證聲明

# 查詢市場規模聲明
belt app run tavily/search-assistant --input '{
  "query": "enterprise analytics market size 2024 2025 forecast"
}'

# 驗證競爭對手聲明
belt app run exa/search --input '{
  "query": "Company X competitors enterprise analytics market share"
}'

# 取得產業統計數據
belt app run exa/answer --input '{
  "question": "How much time do engineering teams spend on reporting weekly?"
}'

增加背景資訊

# 探討「為何現在」的產業趨勢
belt app run tavily/search-assistant --input '{
  "query": "AI automation enterprise reporting trends 2024"
}'

新聞稿類型

產品發布 (Product Launch)

重點: 功能、目標對象、重要性、取得方式 引言: 執行長或產品負責人說明願景

融資公告 (Funding Announcement)

重點: 金額、輪次、領投投資者、資金用途 引言: 執行長談成長計畫 + 領投投資者說明投資理由

合作夥伴關係 (Partnership)

重點: 合作內容、對客戶的益處 引言: 雙方各一段

里程碑/成就 (Milestone / Achievement)

重點: 指標、成長軌跡、意義 引言: 執行長談歷程與下一步

高階主管聘任 (Executive Hire)

重點: 人物、背景、負責範疇 引言: 執行長說明聘任原因 + 新主管說明加入原因

篇幅建議 (Length Guidelines)

元素長度
標題10-15 字
副標題(可選)15-25 字
主體總字數400-600 字
引言每段 2-3 句,最多 2 段
公司簡介3-4 句
總計500-800 字

超過 800 字編輯不會閱讀。少於 400 字則內容不足。

AP 風格快速參考 (AP Style Quick Reference)

規則範例
數字 1-9 拼寫,10 以上用數字"nine employees" / "10 employees"
Percent 寫成一個字"15 percent" (正文中不要用 15%)
職稱在姓名之前時大寫"CEO Sarah Chen"
職稱在姓名之後時小寫"Sarah Chen, chief executive officer"
公司名稱:正文中不加 Inc./Corp."Company X" 而非 "Company X, Inc."
日期格式:月 日,年"Jan. 15, 2026"
州名在日期標題中縮寫"SAN FRANCISCO, Calif."
序列逗號:AP 不使用"fast, simple and effective"

常見錯誤 (Common Mistakes)

錯誤問題修正
最高級形容詞「革命性」= 編輯忽略陳述事實,讓讀者自行判斷
驚嘆號不專業新聞稿中絕不使用
引言以「我」開頭非正式、開頭無力以事實或見解開頭
重要資訊埋太深關鍵新聞在第3段最重要資訊放最前面
篇幅過長不會被閱讀最多 500-800 字
行話疏離非專業讀者為一般大眾寫作
未經事實查核信譽風險驗證所有聲明與統計數據
缺少聯絡資訊記者無法後續追蹤務必包含媒體聯絡人

核對清單 (Checklist)

  • 標題:現在式、主動語態、無句號、無最高級形容詞
  • 日期標題:正確的 AP 格式(城市, 州, 日期)
  • 導言:前 25 字內包含人物、事件、時間、地點、原因
  • 倒金字塔:最重要資訊先寫
  • 引言:有歸屬、不以「我」開頭、提供觀點
  • 所有聲明與統計數據已查核
  • 公司簡介:與其他新聞稿一致
  • 媒體聯絡人:姓名、電子郵件、電話
  • 總字數 500-800 字
  • 朗讀一遍確認流暢度

相關技能 (Related Skills)

npx skills add inference-sh/skills@web-search
npx skills add inference-sh/skills@prompt-engineering

瀏覽所有應用:belt app list

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

101-skills/superpowers

Build automated AI workflows combining multiple models and services. Patterns: batch processing, scheduled tasks, event-driven pipelines, agent loops. Tools: inference.sh CLI, bash scripting, Python SDK, webhook integration. Use for: content automation, data processing, monitoring, scheduled generation. Triggers: ai automation, workflow automation, batch processing, ai pipeline, automated content, scheduled ai, ai cron, ai batch job, automated generation, ai workflow, content at scale, automation script, ai orchestration

101-skills/superpowers

Build multi-step AI content creation pipelines combining image, video, audio, and text. Workflow examples: generate image -> animate -> add voiceover -> merge with music. Tools: FLUX, Veo, Kokoro TTS, OmniHuman, media merger, upscaling. Use for: YouTube videos, social media content, marketing materials, automated content. Triggers: content pipeline, ai workflow, content creation, multi-step ai, content automation, ai video workflow, generate and edit, ai content factory, automated content creation, ai production pipeline, media pipeline, content at scale

101-skills/superpowers

Create AI-powered podcasts with text-to-speech, music, and audio editing. Tools: Kokoro TTS, DIA TTS, Chatterbox, AI music generation, media merger. Capabilities: multi-voice conversations, background music, intro/outro, full episodes. Use for: podcast production, audiobooks, voice content, audio newsletters. Triggers: podcast, ai podcast, text to speech podcast, audio content, voice over, ai audiobook, multi voice, conversation ai, notebooklm alternative, audio generation, podcast automation, ai narrator, voice content, audio newsletter, podcast maker

101-skills/superpowers

Generate multi-person talking head podcast videos from scratch using AI — character creation, TTS, avatar animation, and video stitching. Use when the user wants to create a podcast, talking head video, or multi-speaker conversation video.

101-skills/superpowers

Content atomization — turn one piece of content into many formats. Covers blog-to-thread, blog-to-carousel, podcast-to-blog, video-to-quotes, and more. Use for: content marketing, social media, multi-platform distribution, content strategy. Triggers: content repurposing, repurpose content, content atomization, content recycling, one to many content, multi platform content, cross post, adapt content, reformat content, blog to thread, blog to video, podcast to blog, content multiplication

101-skills/superpowers

App Store and Google Play screenshot creation with exact platform specs. Covers iOS/Android dimensions, gallery ordering, device mockups, and preview videos. Use for: app store optimization, ASO, app screenshots, app preview, play store listing. Triggers: app store screenshots, aso, app store optimization, play store screenshots, app preview, app listing, ios screenshots, android screenshots, app store images, app mockup, device mockup, app gallery, store listing

101-skills/superpowers

Book cover design with genre-specific conventions, typography rules, and AI image generation. Covers fiction and non-fiction genres, sizing, thumbnail testing, and iteration workflows. Use for: self-publishing, ebook covers, print covers, audiobook covers, cover mockups. Triggers: book cover, cover design, ebook cover, book art, novel cover, self publishing cover, kindle cover, audiobook cover, book jacket, cover illustration, fiction cover, nonfiction cover

101-skills/superpowers

Character consistency across AI-generated images with reference sheets and LoRA techniques. Covers turnaround views, expression sheets, color palettes, and style consistency tricks. Use for: character design, game art, illustration, animation, comics, visual novels. Triggers: character design, character sheet, character consistency, character reference, turnaround sheet, expression sheet, character art, consistent character, character concept, reference sheet, character creation, oc design, character bible

101-skills/superpowers

Data visualization with chart selection, color theory, and annotation best practices. Covers chart types (bar, line, scatter, heatmap), axes rules, and storytelling with data. Use for: charts, graphs, dashboards, reports, presentations, infographics, data stories. Triggers: data visualization, chart, graph, data chart, bar chart, line chart, scatter plot, data viz, visualization, dashboard chart, infographic data, data presentation, chart design, plot, heatmap, pie chart alternative

101-skills/superpowers

Email marketing design with layout patterns, subject line formulas, and deliverability rules. Covers welcome sequences, promotional emails, transactional templates, and mobile optimization. Use for: email marketing, newsletter design, drip campaigns, email templates, transactional emails. Triggers: email design, email template, email marketing, newsletter design, email layout, email campaign, drip campaign, welcome email, promotional email, transactional email, email subject line, email header image, email banner

101-skills/superpowers

Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, cta button, hero image, landing page layout, saas landing page, product page design, conversion rate, landing page best practices

101-skills/superpowers

Logo design principles and AI image generation best practices for creating logos. Covers logo types, prompting techniques, scalability rules, and iteration workflows. Use for: brand identity, startup logos, app icons, favicons, logo concepts. Triggers: logo design, create logo, brand logo, logo generation, ai logo, logo maker, icon design, brand mark, logo concept, startup logo, app icon logo

101-skills/superpowers

Open Graph and social sharing image design with platform specs, text placement, and branding. Covers OG meta tags, Twitter cards, LinkedIn previews, and dynamic generation. Use for: social sharing images, blog thumbnails, link previews, social cards. Triggers: og image, open graph, social sharing image, twitter card, social card, link preview image, og meta, sharing preview, social thumbnail, meta image, og:image, twitter:image, linkedin preview

101-skills/superpowers

Investor pitch deck structure with slide-by-slide framework, visual design rules, and data presentation. Covers the 12-slide framework, chart types, team slides, and common investor turn-offs. Use for: fundraising decks, investor presentations, startup pitch, demo day, grant proposals. Triggers: pitch deck, investor deck, startup pitch, fundraising deck, demo day, pitch presentation, investor presentation, seed deck, series a deck, pitch slides, startup presentation, vc pitch, investor meeting

101-skills/superpowers

YouTube thumbnail design with specific dimensions, contrast rules, and mobile preview optimization. Covers safe zones, text placement, face expression psychology, and A/B testing. Use for: YouTube thumbnails, video cover images, click-through optimization. Triggers: youtube thumbnail, thumbnail design, video thumbnail, click through rate, ctr optimization, youtube cover, video cover image, thumbnail maker, thumbnail tips, youtube design, video preview image

101-skills/superpowers

Generate professional AI product photography and commercial images. Models: FLUX, Imagen 3, Grok, Seedream for product shots, lifestyle images, mockups. Capabilities: studio lighting, lifestyle scenes, packaging, e-commerce photos. Use for: e-commerce, Amazon listings, Shopify, marketing, advertising, mockups. Triggers: product photography, product shot, commercial photography, e-commerce images, amazon product photo, shopify images, product mockup, studio product shot, lifestyle product image, advertising photo, packshot, product render, product image ai

101-skills/superpowers

AI product photography with studio lighting, lifestyle shots, and packshot conventions. Covers angles, backgrounds, shadow types, hero shots, and e-commerce image requirements. Use for: product photos, e-commerce images, Amazon listings, packshots, lifestyle photography. Triggers: product photography, product photo, packshot, e-commerce photography, product shot, product image, studio photography, lifestyle product, amazon product photo, product listing image, hero shot, product mockup, commercial photography

101-skills/superpowers

Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning

101-skills/superpowers

Research-backed customer persona creation with market data and avatar generation. Covers demographics, psychographics, jobs-to-be-done, journey mapping, and anti-personas. Use for: marketing strategy, product development, UX research, sales enablement, content strategy. Triggers: customer persona, buyer persona, user persona, target audience, ideal customer, customer profile, audience research, user research, icp, ideal customer profile, target market, customer avatar, audience persona

101-skills/superpowers

Reset your own trajectory when you're stuck, looping, or demoralized — read these affirmations, then re-ground and take one clean step. Use when: you've tried the same fix 3+ times, you're deep in a refactor and lost the thread, debugging is going in circles, you've made several mistakes in a row, you're apologizing repeatedly, the user is frustrated, you feel like you're not being helpful, or you notice dread instead of curiosity. Triggers: stuck, going in circles, looping, thrashing, same error again, I keep failing, lost the thread, nothing is working, repeated mistakes. Not topic-specific — this is for the state you're in, not the problem you're on.

相關技能