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deanpeters/positioning-statement

創建 Geoffrey Moore 風格的定位宣言。用於釐清服務對象、解決的問題、所屬類別及與其他替代方案的差異。

positioning-statement 是什麼?

此技能基於 Geoffrey Moore 的經典定位框架,協助開發者或產品團隊撰寫結構化的定位宣言。它引導用戶明確四個核心要素:目標客戶(Who you serve)、待解決的問題(What problem you solve)、競爭類別(Category),以及關鍵差異化因素(Why you're different)。支援多種 AI Agent 平台,如 Claude Code、Cursor、Codex 等,透過對話式引導逐步生成精簡有力的定位語句。對於產品策略、市場溝通或創業簡報極具價值,能確保訊息一致且聚焦於用戶價值。

相容平台~Claude Code~Codex CLI~Cursor
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說明文件

positioning-statement 是做什麼的?

建立 Geoffrey Moore 風格的定位宣言。當需要釐清服務對象、解決的問題、所屬類別及與替代方案的差異時使用。

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

deanpeters/acquisition-channel-advisor

Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.

deanpeters/ai-shaped-readiness-advisor

Assess whether your product work is AI-first or AI-shaped. Use when evaluating AI maturity and choosing the next team capability to build.

deanpeters/altitude-horizon-framework

Understand the PM-to-Director transition through altitude and horizon thinking. Use when diagnosing scope, time-horizon, or leadership-level gaps.

deanpeters/business-health-diagnostic

Diagnose SaaS business health across growth, retention, efficiency, and capital. Use when preparing a business review or prioritizing urgent fixes.

deanpeters/company-research

Create a company research brief with executive quotes, product strategy, and org context. Use when preparing for interviews, competitive analysis, partnerships, or market-entry work.

deanpeters/context-engineering-advisor

Diagnose context stuffing vs. context engineering. Use when an AI workflow feels bloated, brittle, or hard to steer reliably.

deanpeters/customer-journey-map

Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.

deanpeters/customer-journey-mapping-workshop

Run a customer journey mapping workshop with adaptive questions and outputs. Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.

deanpeters/director-readiness-advisor

Guide the PM-to-Director transition across preparing, interviewing, landing, and recalibrating. Use when leadership scope is changing and you need practical coaching.

deanpeters/discovery-interview-prep

Plan customer discovery interviews with the right goal, segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas.

deanpeters/discovery-process

Run a full discovery cycle from problem hypothesis to validated solution. Use when a team needs a structured path through framing, interviews, synthesis, and experiments.

deanpeters/eol-message

Write a clear, empathetic EOL announcement with rationale, customer impact, and next steps. Use when retiring a product, feature, or plan without creating avoidable confusion.

deanpeters/epic-breakdown-advisor

Break down epics into user stories with Humanizing Work split patterns. Use when a backlog item is too large to estimate, sequence, or deliver safely.

deanpeters/epic-hypothesis

Frame an epic as a testable hypothesis with target user, expected outcome, and validation method. Use when defining a major initiative before roadmap, discovery, or delivery planning.

deanpeters/executive-onboarding-playbook

Plan a VP or CPO 30-60-90 day diagnostic onboarding path. Use when entering a new executive product role and avoiding premature change.

deanpeters/feature-investment-advisor

Evaluate feature investments using revenue impact, cost structure, ROI, and strategy. Use when deciding whether a feature deserves investment.

deanpeters/finance-based-pricing-advisor

Evaluate pricing changes using ARPU, conversion, churn risk, NRR, and payback. Use when deciding whether a pricing move should ship.

deanpeters/finance-metrics-quickref

Look up SaaS finance metrics, formulas, and benchmarks fast. Use when you need a quick metric definition, formula, or benchmark during analysis.

deanpeters/jobs-to-be-done

Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a product, or improving discovery and messaging.

deanpeters/lean-ux-canvas

Guide teams through Lean UX Canvas v2. Use when framing a business problem, surfacing assumptions, and defining what to learn next.

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