positioning-statement은(는) 무엇을 하나요?
제프리 무어 스타일의 포지셔닝 스테이트먼트를 생성합니다. 대상 고객, 해결하는 문제, 카테고리 및 대안과의 차별성을 명확히 할 때 사용하세요.
제프리 무어 스타일의 포지셔닝 스테이트먼트를 작성합니다. 대상 고객, 해결하는 문제, 카테고리 및 대안과의 차별성을 명확히 할 때 사용하세요.
이 스킬은 제프리 무어(Geoffrey Moore)의 크로싱 더 케이즘(Crossing the Chasm)에서 제안된 포지셔닝 스테이트먼트 프레임워크를 기반으로 사용자가 자신의 제품이나 서비스를 명확하게 포지셔닝할 수 있도록 돕습니다. 주로 마케팅, 제품 관리 및 비즈니스 전략 수립에 유용하며, '누구를 위해', '무엇을 해결하는지', '어떤 카테고리인지', '왜 대안보다 나은지'를 체계적으로 정리합니다. 이 스킬은 다양한 AI 에이전트 플랫폼(예: Claude Code, Cursor)에서 활용될 수 있으며, SKILL.md 문서의 지시에 따라 사용자 입력을 기반으로 템플릿을 채워 완성된 포지셔닝 스테이트먼트를 생성합니다. 이를 통해 사용자는 시장 내에서의 경쟁 우위를 명확히 하고 일관된 메시지를 전달할 수 있습니다.
npx skills add https://github.com/deanpeters/product-manager-skills/tree/main/skills/positioning-statementInstalled? Explore more 코딩 & 개발 skills: steipete/bluebubbles, steipete/eightctl, steipete/blucli · View all 6 →
제프리 무어 스타일의 포지셔닝 스테이트먼트를 생성합니다. 대상 고객, 해결하는 문제, 카테고리 및 대안과의 차별성을 명확히 할 때 사용하세요.
This repo contains 20 individual skills — each has its own dedicated page.
Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.
Assess whether your product work is AI-first or AI-shaped. Use when evaluating AI maturity and choosing the next team capability to build.
Understand the PM-to-Director transition through altitude and horizon thinking. Use when diagnosing scope, time-horizon, or leadership-level gaps.
Diagnose SaaS business health across growth, retention, efficiency, and capital. Use when preparing a business review or prioritizing urgent fixes.
Create a company research brief with executive quotes, product strategy, and org context. Use when preparing for interviews, competitive analysis, partnerships, or market-entry work.
Diagnose context stuffing vs. context engineering. Use when an AI workflow feels bloated, brittle, or hard to steer reliably.
Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.
Run a customer journey mapping workshop with adaptive questions and outputs. Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.
Guide the PM-to-Director transition across preparing, interviewing, landing, and recalibrating. Use when leadership scope is changing and you need practical coaching.
Plan customer discovery interviews with the right goal, segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas.
Run a full discovery cycle from problem hypothesis to validated solution. Use when a team needs a structured path through framing, interviews, synthesis, and experiments.
Write a clear, empathetic EOL announcement with rationale, customer impact, and next steps. Use when retiring a product, feature, or plan without creating avoidable confusion.
Break down epics into user stories with Humanizing Work split patterns. Use when a backlog item is too large to estimate, sequence, or deliver safely.
Frame an epic as a testable hypothesis with target user, expected outcome, and validation method. Use when defining a major initiative before roadmap, discovery, or delivery planning.
Plan a VP or CPO 30-60-90 day diagnostic onboarding path. Use when entering a new executive product role and avoiding premature change.
Evaluate feature investments using revenue impact, cost structure, ROI, and strategy. Use when deciding whether a feature deserves investment.
Evaluate pricing changes using ARPU, conversion, churn risk, NRR, and payback. Use when deciding whether a pricing move should ship.
Look up SaaS finance metrics, formulas, and benchmarks fast. Use when you need a quick metric definition, formula, or benchmark during analysis.
Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a product, or improving discovery and messaging.
Guide teams through Lean UX Canvas v2. Use when framing a business problem, surfacing assumptions, and defining what to learn next.
Send and manage iMessages via BlueBubbles, including attachments, tapbacks, edits, replies, and groups.
Control Eight Sleep pods (status, temperature, alarms, schedules).
BluOS CLI (blu) for discovery, playback, grouping, and volume.
Create, search, and manage Bear notes via grizzly CLI.
Capture frames or clips from RTSP/ONVIF cameras.
Search GIF providers with CLI/TUI, download results, and extract stills/sheets.