當使用者需要公關、媒體報導、記者聯繫或媒體策略方面的協助時（非 Pull Request 相關）。也適用於使用者提及 'PR'、'公關'、'新聞稿'、'媒體曝光'、'記者 pitch'、'被報導'、'媒體名單'、'媒體工具包'、'新聞劫持'、'HARO'、'Qwoted'、'Featured'、'Help A Reporter'、'記者請求'、'科技媒體'、'TechCrunch'、'贏得媒體'、'思想領導力' 等詞彙。
此技能基於 coreyhaines31/marketingskills，專注於協助使用者處理公關（PR）、媒體關係與策略任務。它涵蓋了從媒體名單建立、新聞稿撰寫、記者 pitch、HARO/Qwoted 回應，到新聞劫持（newsjacking）與思想領導力內容產出等常見公關工作流程。該技能可與 AI 編碼助手（如 Claude Code 或 Cursor）整合，當使用者需要非技術性的媒體曝光協助時自動觸發。其運作方式依賴於 SKILL.md 中的提示與結構化步驟，透過引導使用者完成記者研究、個性化溝通與媒體工具包準備，來提升公關活動的效率。同時，該技能明確排除了與程式碼審查或 Pull Request 相關的請求，確保只在純公關或媒體策略場景下啟用。
npx skills add https://github.com/coreyhaines31/marketingskills/tree/main/skills/launch-strategy當使用者需要公關、贏得媒體、新聞報導、記者聯繫或媒體策略方面的協助時（非 Pull Request 相關）。也請在使用者提及以下詞彙時使用：'PR'、'公關'、'新聞'、'新聞稿'、'新聞報導'、'媒體 outreach'、'pitch 記者'、'被報導'、'媒體名單'、'媒體工具包'、'行銷工具包'、'新聞劫持'、'HARO'、'Qwoted'、'Featured'、'Help A Reporter'、'記者請求'、'科技媒體'、'TechCrunch'、'贏得媒體'、'思想領導力'。
This repo contains 20 individual skills — each has its own dedicated page.
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions
When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions
When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.
Extract frames or short clips from videos using ffmpeg.
Summarize or transcribe URLs, YouTube/videos, podcasts, articles, transcripts, PDFs, and local files.
Use when testing, fixing, or extending the OpenClaw Control UI GUI with Vitest + Playwright end-to-end checks, mocked Gateway WebSocket flows, mocked dashboard runs, screenshots/videos, or agent-verifiable browser proof.
Obra superpowers agent skills.
See, Understand, Act on video and audio. See- ingest from local files, URLs, RTSP/live feeds, or live record desktop; return realtime context and playable stream links. Understand- extract frames, build visual/semantic/temporal indexes, and search moments with timestamps and auto-clips. Act- transcode and normalize (codec, fps, resolution, aspect ratio), perform timeline edits (subtitles, text/image overlays, branding, audio overlays, dubbing, translation), generate media assets (image, audio...
End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the orchestration layer for multi-channel product launches. Use when planning or executing a multi-channel product launch, or producing landing page, email, social, or ad copy.