사용자가 홍보(PR), 언론 홍보, 보도 자료, 기자 연락, 미디어 전략에 대한 도움을 원할 때 사용합니다.
이 스킬은 사용자가 홍보(PR), 언론 홍보(earned media), 보도 자료, 기자 연락, 미디어 전략, 또는 언론 보도와 관련된 작업을 요청할 때 활성화됩니다. 'PR', 'public relations', 'press', 'press release', 'press coverage', 'media outreach', 'pitch a journalist', 'get featured', 'media list', 'media kit', 'press kit', 'newsjacking', 'HARO', 'Qwoted', 'Featured', 'Help A Reporter', 'reporter request', 'tech press', 'TechCrunch', 'earned media', 'thought leadership' 등의 키워드가 사용될 때도 트리거됩니다. 이 스킬은 GitHub Pull Request(PR)와 혼동되지 않도록 주의하며, 순수하게 미디어 홍보 및 홍보 전략에 초점을 맞춥니다. 주요 사용 사례로는 보도 자료 작성, 기자에게 피칭할 자료 준비, 미디어 리스트 구축, 언론 보도 전략 수립, 뉴스 재킹(Newsjacking) 아이디어 제안, HARO/Qwoted/Featured 같은 플랫폼을 활용한 기회 발굴 등이 포함됩니다. 이 스킬은 AI 에이전트가 사용자의 브랜드나 제품에 대한 언론 노출을 극대화하기 위한 실용적인 조언과 실행 가능한 콘텐츠를 제공하도록 설계되었습니다.
npx skills add https://github.com/coreyhaines31/marketingskills/tree/main/skills/launch-strategy사용자가 홍보(PR), 언론 홍보(earned media), 보도 자료, 기자 연락, 미디어 전략에 대한 도움을 원할 때 사용합니다(풀 리퀘스트와 혼동하지 마세요). 또한 사용자가 'PR', 'public relations', 'press', 'press release', 'press coverage', 'media outreach', 'pitch a journalist', 'get featured', 'media list', 'media kit', 'press kit', 'newsjacking', 'news hijack', 'HARO', 'Qwoted', 'Featured', 'Help A Reporter', 'reporter request', 'tech press', 'TechCrunch', 'earned media', 'thought leadership' 등의 용어를 언급할 때도 사용합니다.
This repo contains 20 individual skills — each has its own dedicated page.
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions
When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions
When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.
Extract frames or short clips from videos using ffmpeg.
Summarize or transcribe URLs, YouTube/videos, podcasts, articles, transcripts, PDFs, and local files.
Use when testing, fixing, or extending the OpenClaw Control UI GUI with Vitest + Playwright end-to-end checks, mocked Gateway WebSocket flows, mocked dashboard runs, screenshots/videos, or agent-verifiable browser proof.
Obra superpowers agent skills.
See, Understand, Act on video and audio. See- ingest from local files, URLs, RTSP/live feeds, or live record desktop; return realtime context and playable stream links. Understand- extract frames, build visual/semantic/temporal indexes, and search moments with timestamps and auto-clips. Act- transcode and normalize (codec, fps, resolution, aspect ratio), perform timeline edits (subtitles, text/image overlays, branding, audio overlays, dubbing, translation), generate media assets (image, audio...
End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the orchestration layer for multi-channel product launches. Use when planning or executing a multi-channel product launch, or producing landing page, email, social, or ad copy.