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phuryn/value-proposition

Elabore uma proposta de valor detalhada usando um modelo JTBD de 6 partes — Quem, Por que, O que antes, Como, O que depois, Alternativas. Use ao criar uma proposta de valor, analisar a entrega de valor ao cliente ou articular por que os clientes devem escolher seu produto.

O que é value-proposition?

Esta skill ajuda você a elaborar uma proposta de valor completa usando o framework Jobs-to-be-Done (JTBD) em seis etapas: Quem (Who), Por que (Why), O que antes (What before), Como (How), O que depois (What after) e Alternativas (Alternatives). É útil para empreendedores, product managers e profissionais de marketing que desejam definir claramente o valor de um produto ou serviço. A skill funciona em qualquer plataforma de agente de IA que suporte markdown estruturado, como Claude Code, Cursor ou Codex. Basta invocar o nome da skill e seguir o template para preencher cada seção, resultando em uma proposta de valor organizada e perspicaz.

Funciona com~Claude Code~Codex CLI~Cursor
Part ofDesign & UI
npx skills add https://github.com/phuryn/pm-skills/tree/main/skills/value-proposition
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Documentação

O que value-proposition faz?

Elabore uma proposta de valor detalhada usando um modelo JTBD de 6 partes — Quem, Por que, O que antes, Como, O que depois, Alternativas. Use ao criar uma proposta de valor, analisar a entrega de valor ao cliente ou articular por que os clientes devem escolher seu produto.

Como usar

  1. Invocar a skill: phuryn/value-proposition

  2. Preencher cada seção do modelo JTBD:

    • Quem: Descreva o cliente-alvo.
    • Por que: Qual é o job ou necessidade principal?
    • O que antes: O que o cliente faz atualmente? (soluções atuais, workarounds)
    • Como: Como seu produto resolve o job? (mecanismo, funcionalidades)
    • O que depois: Qual é o resultado esperado? (benefícios, economia de tempo, redução de dor)
    • Alternativas: Quais são as alternativas existentes? (concorrentes, substituições, não fazer nada)

  3. Receber uma proposta de valor estruturada e pronta para uso em apresentações, pitch decks, documentos de produto ou análises competitivas.

Contexto

A skill é baseada no framework Jobs-to-be-Done (JTBD), que foca em entender o 'job' que o cliente contrata seu produto para realizar. Cada parte do template ajuda a refinar a proposta de valor de forma lógica e centrada no cliente. Ideal para validação de ideias, posicionamento de produto e comunicação de valor.

Nota

Esta skill assume que você tem um produto ou serviço em mente. Se não, pense em um caso hipotético ou use um exemplo real. O resultado pode ser salvo ou exportado para uso posterior.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

phuryn/ab-test-analysis

Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

phuryn/analyze-feature-requests

Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.

phuryn/ansoff-matrix

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

phuryn/brainstorm-experiments-existing

Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.

phuryn/brainstorm-experiments-new

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

phuryn/brainstorm-ideas-existing

Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.

phuryn/brainstorm-ideas-new

Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.

phuryn/brainstorm-okrs

Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.

phuryn/business-model

Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.

phuryn/cohort-analysis

Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.

phuryn/competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

phuryn/competitor-analysis

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

phuryn/create-prd

Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.

phuryn/customer-journey-map

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

phuryn/draft-nda

Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.

phuryn/dummy-dataset

Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.

phuryn/grammar-check

Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.

phuryn/growth-loops

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

phuryn/gtm-motions

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

phuryn/gtm-strategy

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

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