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phuryn/value-proposition

使用 6 部分的 JTBD 模板設計詳細的價值主張 — 包含誰、為什麼、之前是什麼、如何做、之後是什麼、替代方案。適用於建立價值主張、分析客戶價值傳遞,或闡述客戶為何應選擇您的產品。

value-proposition 是什麼?

這項技能提供了一個結構化的方法,用於設計詳細的價值主張,基於 Jobs-to-be-Done (JTBD) 框架的 6 個部分:誰 (Who)、為什麼 (Why)、之前是什麼 (What before)、如何做 (How)、之後是什麼 (What after) 和替代方案 (Alternatives)。它幫助開發者、產品經理和創業者清晰地定義目標客戶、他們的動機、當前行為、解決方案、預期成果以及競爭選項。此技能支援在 Claude Code、Cursor 或 Codex 等 AI 代理平台中使用,並可透過 SKILL.md 文件直接整合進工作流程,無需外部依賴。使用此技能時,只需提供相關的客戶或產品背景,AI 代理便會引導您完成每個 JTBD 部分,最終產出一個完整的、可執行的價值主張,從而提升行銷溝通、產品定位和客戶獲取策略。

相容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/phuryn/pm-skills/tree/main/skills/value-proposition

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說明文件

value-proposition 是做什麼的?

使用 6 部分的 JTBD 模板設計詳細的價值主張 — 包含誰、為什麼、之前是什麼、如何做、之後是什麼、替代方案。適用於建立價值主張、分析客戶價值傳遞,或闡述客戶為何應選擇您的產品。

概述

本技能基於 Jobs-to-be-Done (JTBD) 框架,引導您完成一個 6 部分的模板,以產出清晰且有說服力的價值主張。每個部分都針對客戶旅程中的關鍵面向。

使用方法

若要使用此技能,請提供與您的產品或服務相關的客戶或市場背景。AI 代理將協助您填寫以下每個部分:

  1. 誰 (Who):定義目標客戶或人物誌。
  2. 為什麼 (Why):客戶的核心動機或需要完成的任務。
  3. 之前是什麼 (What before):客戶目前的行為、痛點或解決方案。
  4. 如何做 (How):您的產品或服務如何提供解決方案。
  5. 之後是什麼 (What after):客戶使用您的解決方案後預期的成果或效益。
  6. 替代方案 (Alternatives):客戶可能考慮的其他選項(包括不採取行動)。

範例輸出

完成每個部分後,您可以獲得類似以下的價值主張陳述:

針對 [誰],他們想要 [為什麼]。目前他們 [之前是什麼],但我們的產品 [如何做],使他們能夠 [之後是什麼],這與 [替代方案] 不同。

支援的平台

本技能設計為可與各種 AI 代理平台相容,包括但不限於:

  • Claude Code
  • Cursor
  • Codex
  • 其他基於 SKILL.md 規範的工具

需求

  • 無特殊外部依賴。
  • 只需對您的產品和客戶有基本的了解。

貢獻

歡迎提出建議或問題。請參閱存放庫中的貢獻指南。

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

phuryn/ab-test-analysis

Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

phuryn/analyze-feature-requests

Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.

phuryn/ansoff-matrix

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

phuryn/brainstorm-experiments-existing

Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.

phuryn/brainstorm-experiments-new

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

phuryn/brainstorm-ideas-existing

Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.

phuryn/brainstorm-ideas-new

Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.

phuryn/brainstorm-okrs

Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.

phuryn/business-model

Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.

phuryn/cohort-analysis

Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.

phuryn/competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

phuryn/competitor-analysis

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

phuryn/create-prd

Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.

phuryn/customer-journey-map

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

phuryn/draft-nda

Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.

phuryn/dummy-dataset

Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.

phuryn/grammar-check

Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.

phuryn/growth-loops

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

phuryn/gtm-motions

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

phuryn/gtm-strategy

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

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