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phuryn/user-personas

리서치 데이터로부터 세련된 사용자 페르소나를 생성합니다 – JTBD(해야 할 일), 고충, 이점, 예상치 못한 인사이트를 포함한 3가지 페르소나. 설문 데이터로 페르소나를 구축하거나, 리서치에서 사용자 프로필을 만들거나, 제품 결정을 위해 사용자를 세분화할 때 사용하세요.

user-personas란 무엇인가요?

이 스킬은 리서치 데이터를 기반으로 세련된 사용자 페르소나를 생성하는 AI 에이전트 도구입니다. 사용자가 제공한 설문 조사 데이터, 인터뷰 기록, 혹은 사용자 리서치 자료를 분석하여 3가지 주요 페르소나를 도출하며, 각 페르소나에 대해 JTBD(Jobs To Be Done), 페인 포인트, 게인 포인트, 그리고 예상치 못한 인사이트를 포함합니다. 이 스킬은 제품 결정을 위한 사용자 세분화, 사용자 프로필 작성, 그리고 사용자 중심 디자인 작업에 특히 유용합니다. Claude Code, Cursor와 같은 주요 AI 에이전트 플랫폼에서 사용할 수 있으며, 사용자는 단순히 리서치 데이터를 제공하고 원하는 페르소나의 형식을 지정하기만 하면 AI가 자동으로 구조화된 결과물을 생성합니다. 이를 통해 제품 팀은 데이터 기반의 공감 가능한 사용자 모델을 빠르게 구축하고, 제품 방향성에 대한 통찰력을 얻을 수 있습니다.

지원 대상~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/phuryn/pm-skills/tree/main/skills/user-personas

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문서

user-personas은(는) 무엇을 하나요?

리서치 데이터로부터 세련된 사용자 페르소나를 생성합니다 — JTBD, 고충, 이점, 예상치 못한 인사이트를 포함한 3가지 페르소나. 설문 데이터로 페르소나를 구축하거나, 리서치에서 사용자 프로필을 만들거나, 제품 결정을 위해 사용자를 세분화할 때 사용하세요.

사용 방법

  1. 리서치 데이터(설문 결과, 인터뷰 기록 등)를 제공합니다.
  2. 필요한 페르소나 수와 형식을 지정합니다(기본값: 3개).
  3. AI가 자동으로 페르소나를 분석하고 생성합니다.

예시 명령어

설문 데이터를 바탕으로 3가지 사용자 페르소나를 생성해줘. 각 페르소나에 JTBD, 페인 포인트, 게인 포인트, 예상치 못한 인사이트를 포함해.

주요 기능

  • 데이터 기반 페르소나: 실제 리서치 데이터를 기반으로 객관적인 페르소나 생성
  • 구조화된 출력: JTBD, 페인, 게인, 인사이트로 체계화된 결과
  • 예상치 못한 인사이트: 데이터에서 발견된 숨겨진 패턴과 통찰력 제공
  • 맞춤형 설정: 페르소나 수, 형식, 상세 수준 조정 가능

지원 플랫폼

  • Claude Code
  • Cursor
  • Codex
  • 기타 AI 에이전트 도구

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

phuryn/ab-test-analysis

Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

phuryn/analyze-feature-requests

Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.

phuryn/ansoff-matrix

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

phuryn/brainstorm-experiments-existing

Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.

phuryn/brainstorm-experiments-new

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

phuryn/brainstorm-ideas-existing

Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.

phuryn/brainstorm-ideas-new

Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.

phuryn/brainstorm-okrs

Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.

phuryn/business-model

Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.

phuryn/cohort-analysis

Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.

phuryn/competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

phuryn/competitor-analysis

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

phuryn/create-prd

Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.

phuryn/customer-journey-map

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

phuryn/draft-nda

Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.

phuryn/dummy-dataset

Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.

phuryn/grammar-check

Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.

phuryn/growth-loops

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

phuryn/gtm-motions

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

phuryn/gtm-strategy

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

관련 스킬

affaan-m/uspto-database

USPTO patent and trademark data workflow for official record lookup, PatentSearch queries, TSDR checks, assignment data, and reproducible IP research logs.

community

affaan-m/scholar-evaluation

Structured scholarly-work evaluation for papers, proposals, literature reviews, methods sections, evidence quality, citation support, and research-writing feedback.

community

affaan-m/literature-review

Systematic literature-review workflow for academic, biomedical, technical, and scientific topics, including search planning, source screening, synthesis, citation checks, and evidence logging.

community

affaan-m/everything-claude-code

The agent harness performance optimization system. Skills, instincts, memory, security, and research-first development for Claude Code, Codex, Opencode, Cursor and beyond.

community

forrestchang/andrej-karpathy-skills

Agent skill repository discovered by 10x-chat research.

community

langgenius/backend-code-review

Review backend code for quality, security, maintainability, and best practices based on established checklist rules. Use when the user requests a review, analysis, or improvement of backend files (e.g., `.py`) under the `api/` directory. Do NOT use for frontend files (e.g., `.tsx`, `.ts`, `.js`). Supports pending-change review, code snippets review, and file-focused review.

community
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