Community연구 & 데이터 분석github.com

phuryn/porters-five-forces

Porter의 Five Forces 분석을 수행합니다 — 경쟁 강도, 공급자의 협상력, 구매자의 협상력, 대체재의 위협, 신규 진입자의 위협. 산업 역학 분석, 경쟁 세력 평가, 시장 매력도 평가 시 사용하세요.

porters-five-forces란 무엇인가요?

이 스킬은 Porter의 Five Forces 프레임워크를 기반으로 산업 구조와 경쟁 구도를 체계적으로 분석합니다. 사용자는 CLI 또는 API를 통해 다섯 가지 핵심 경쟁 세력(경쟁 강도, 공급자 및 구매자의 협상력, 대체재 및 신규 진입자의 위협)을 평가할 수 있습니다. 산업 분석, 전략 수립, 시장 진입 타당성 검토 등에 유용하며, 정형화된 질문과 단계적 분석 가이드를 제공하여 누구나 일관된 분석을 수행할 수 있도록 돕습니다. Claude Code, Cursor, Codex 등 다양한 AI 에이전트 플랫폼에서 바로 사용할 수 있습니다.

지원 대상~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/phuryn/pm-skills/tree/main/skills/porters-five-forces

Installed? Explore more 연구 & 데이터 분석 skills: affaan-m/uspto-database, affaan-m/scholar-evaluation, affaan-m/literature-review · View all 6 →

원본 보기→모든 스킬 둘러보기

즐겨 사용하는 AI에게 물어보기

이 에이전트 스킬이 미리 로드된 새 채팅을 엽니다.

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

문서

porters-five-forces은(는) 무엇을 하나요?

Porter의 Five Forces 분석을 수행합니다 — 경쟁 강도, 공급자의 협상력, 구매자의 협상력, 대체재의 위협, 신규 진입자의 위협. 산업 역학 분석, 경쟁 세력 평가, 시장 매력도 평가 시 사용하세요.

개요

Porter의 Five Forces 모델은 산업 구조와 경쟁 구도를 이해하기 위한 강력한 프레임워크입니다. 이 스킬은 각 세력을 체계적으로 평가하고 통찰력 있는 분석을 제공합니다.

사용법

# 분석 시작
ai-agent --skill phuryn/porters-five-forces --input "전기차 산업 분석"

# 특정 기업에 대한 분석
ai-agent --skill phuryn/porters-five-forces --input "테슬라 경쟁 환경"

지원 플랫폼

  • Claude Code
  • Cursor
  • Codex
  • 기타 AI 에이전트

분석 단계

  1. 경쟁 강도 (Rivalry Among Existing Competitors)

    • 경쟁자 수와 시장 집중도
    • 산업 성장률
    • 제품 차별화 정도
    • 퇴장 장벽

  2. 공급자의 협상력 (Bargaining Power of Suppliers)

    • 공급자 집중도
    • 대체 공급원 가용성
    • 전환 비용
    • 공급자의 전방 통합 위협

  3. 구매자의 협상력 (Bargaining Power of Buyers)

    • 구매자 집중도
    • 구매량 규모
    • 제품 차별화 수준
    • 구매자의 후방 통합 위협

  4. 대체재의 위협 (Threat of Substitutes)

    • 대체재 가용성
    • 대체재 가격 대비 성능
    • 전환 의향

  5. 신규 진입자의 위협 (Threat of New Entrants)

    • 진입 장벽 (규모의 경제, 자본 요구, 규제 등)
    • 기존 기업의 보복 가능성
    • 브랜드 충성도

결과물

분석 완료 시 다음을 포함한 마크다운 보고서가 생성됩니다:

  • 각 세력별 평가 (낮음/중간/높음)
  • 주요 발견점
  • 전략적 시사점
  • 권장 사항

변수 및 환경 설정

  • INDUSTRY: 분석할 산업명
  • SCOPE: 분석 범위 (기본값: 전체 산업)
  • OUTPUT_FORMAT: 출력 형식 (markdown/json, 기본값: markdown)

참고

이 분석은 정성적 평가를 기반으로 하며, 최종 의사결정 전 추가적인 양적 데이터와 전문가 검토가 권장됩니다.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

phuryn/ab-test-analysis

Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

phuryn/analyze-feature-requests

Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.

phuryn/ansoff-matrix

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

phuryn/brainstorm-experiments-existing

Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.

phuryn/brainstorm-experiments-new

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

phuryn/brainstorm-ideas-existing

Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.

phuryn/brainstorm-ideas-new

Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.

phuryn/brainstorm-okrs

Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.

phuryn/business-model

Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.

phuryn/cohort-analysis

Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.

phuryn/competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

phuryn/competitor-analysis

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

phuryn/create-prd

Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.

phuryn/customer-journey-map

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

phuryn/draft-nda

Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.

phuryn/dummy-dataset

Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.

phuryn/grammar-check

Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.

phuryn/growth-loops

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

phuryn/gtm-motions

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

phuryn/gtm-strategy

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

관련 스킬

affaan-m/uspto-database

USPTO patent and trademark data workflow for official record lookup, PatentSearch queries, TSDR checks, assignment data, and reproducible IP research logs.

community

affaan-m/scholar-evaluation

Structured scholarly-work evaluation for papers, proposals, literature reviews, methods sections, evidence quality, citation support, and research-writing feedback.

community

affaan-m/literature-review

Systematic literature-review workflow for academic, biomedical, technical, and scientific topics, including search planning, source screening, synthesis, citation checks, and evidence logging.

community

affaan-m/everything-claude-code

The agent harness performance optimization system. Skills, instincts, memory, security, and research-first development for Claude Code, Codex, Opencode, Cursor and beyond.

community

forrestchang/andrej-karpathy-skills

Agent skill repository discovered by 10x-chat research.

community

langgenius/backend-code-review

Review backend code for quality, security, maintainability, and best practices based on established checklist rules. Use when the user requests a review, analysis, or improvement of backend files (e.g., `.py`) under the `api/` directory. Do NOT use for frontend files (e.g., `.tsx`, `.ts`, `.js`). Supports pending-change review, code snippets review, and file-focused review.

community
← More 연구 & 데이터 분석 skills