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phuryn/positioning-ideas

競合他社と差別化された製品ポジショニングのアイデアをブレインストーミングします。主要な競合を特定し、根拠とともにポジショニングステートメントを生成します。製品ポジショニングの開発、競合との差別化、またはブランドポジショニング戦略の策定に使用します。

positioning-ideas とは?

このスキルは、製品やサービスのポジショニング戦略を策定するためのAIエージェント向けツールです。主な機能として、入力された製品情報や市場状況に基づき、主要な競合他社を特定し、それらとの差別化ポイントを考慮したポジショニングステートメントを生成します。各ステートメントには、なぜそのポジショニングが有効であるかの根拠も提示されるため、戦略的な意思決定を強力に支援します。製品ポジショニングの開発、競合分析、ブランド戦略の策定など、マーケティングやプロダクトマネジメントに関わる幅広いタスクで活用できます。対応プラットフォームはClaude Codeなどを想定しており、コマンドラインやAIエージェントとの対話を通じて利用できます。このスキルを利用することで、ユーザーは短時間で体系的にポジショニングの選択肢を検討し、より効果的な市場戦略を構築できるようになります。

対応~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/phuryn/pm-skills/tree/main/skills/positioning-ideas

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ドキュメント

positioning-ideas は何をしますか?

競合他社と差別化された製品ポジショニングのアイデアをブレインストーミングします。主要な競合を特定し、根拠とともにポジショニングステートメントを生成します。製品ポジショニングの開発、競合との差別化、またはブランドポジショニング戦略の策定に使用します。

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

phuryn/ab-test-analysis

Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

phuryn/analyze-feature-requests

Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.

phuryn/ansoff-matrix

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

phuryn/brainstorm-experiments-existing

Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.

phuryn/brainstorm-experiments-new

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

phuryn/brainstorm-ideas-existing

Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.

phuryn/brainstorm-ideas-new

Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.

phuryn/brainstorm-okrs

Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.

phuryn/business-model

Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.

phuryn/cohort-analysis

Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.

phuryn/competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

phuryn/competitor-analysis

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

phuryn/create-prd

Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.

phuryn/customer-journey-map

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

phuryn/draft-nda

Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.

phuryn/dummy-dataset

Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.

phuryn/grammar-check

Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.

phuryn/growth-loops

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

phuryn/gtm-motions

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

phuryn/gtm-strategy

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

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