Gere ideias de posicionamento de produto diferenciadas da concorrência. Identifica os principais concorrentes e gera declarações de posicionamento com justificativa. Use ao desenvolver o posicionamento do produto, diferenciar-se dos concorrentes ou criar uma estratégia de posicionamento de marca.
Esta skill é ideal para profissionais de produto, marketing e estratégia que precisam definir ou refinar o posicionamento de um produto. Ela analisa o mercado para identificar os principais concorrentes e, com base nessa análise, gera declarações de posicionamento criativas e distintas, acompanhadas de justificativas claras. Suporta equipes que utilizam ferramentas como Claude Code, Cursor ou Codex, integrando-se diretamente ao fluxo de trabalho de desenvolvimento ou estratégia. O processo é orientado por prompts: basta descrever seu produto e público-alvo, e a skill faz o trabalho pesado de pesquisa e síntese, economizando horas de trabalho manual.
npx skills add https://github.com/phuryn/pm-skills/tree/main/skills/positioning-ideasInstalled? Explore more Programação e Desenvolvimento skills: steipete/bluebubbles, steipete/eightctl, steipete/blucli · View all 6 →
Gere ideias de posicionamento de produto diferenciadas da concorrência. Identifica os principais concorrentes e gera declarações de posicionamento com justificativa. Use ao desenvolver o posicionamento do produto, diferenciar-se dos concorrentes ou criar uma estratégia de posicionamento de marca.
This repo contains 20 individual skills — each has its own dedicated page.
Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.
Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.
Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.
Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.
Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.
Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.
Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.
Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.
Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.
Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.
Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
Send and manage iMessages via BlueBubbles, including attachments, tapbacks, edits, replies, and groups.
Control Eight Sleep pods (status, temperature, alarms, schedules).
BluOS CLI (blu) for discovery, playback, grouping, and volume.
Create, search, and manage Bear notes via grizzly CLI.
Capture frames or clips from RTSP/ONVIF cameras.
Search GIF providers with CLI/TUI, download results, and extract stills/sheets.