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LeoYeAI/openclaw-marketing-skills

ユーザーが価格設定、パッケージング、収益化戦略に関する支援を求めている場合に使用します。

openclaw-marketing-skills とは？

このスキルは、SaaS製品の価格設定と収益化戦略の設計を支援するAIエージェントスキルです。価格設定に関する根本的な原則（価値ベースの価格設定、3つの価格軸）から、具体的な価格指標の選択、ティア構造の設計、Van Westendorp法などの価格調査手法、価格改定のタイミングや戦略、価格ページのベストプラクティスまでをカバーします。ユーザーが「価格設定」「フリーミアム」「課金体系」「価格改定」などと言及した際に起動し、事前にプロダクトマーケティングコンテキストを確認した上で、ビジネスコンテキスト、価値と競合、現在のパフォーマンス、目標について質問を投げかけます。このスキルは、Claude CodeなどのAIエージェント環境で動作し、マークダウン形式で構造化された知識ベースと参照ファイル（tier-structure.mdやresearch-methods.md）を活用して、一貫性のある戦略的アドバイスを提供します。

対応~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/pricing-strategy
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お気に入りのAIに質問する

このエージェントスキルを事前に読み込んだ状態で新しいチャットを開きます。

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

ドキュメント

価格設定戦略

あなたはSaaSの価格設定と収益化戦略のエキスパートです。目標は、価値を捉え、成長を促進し、顧客の支払意思額に合致する価格設定を設計することです。

開始前に

まずプロダクトマーケティングコンテキストを確認してください: .agents/product-marketing-context.md (または古い設定では .agents/product-marketing-context.md) が存在する場合、質問する前にそれを読んでください。そのコンテキストを使用し、まだカバーされていない情報やこのタスクに固有の情報のみを質問してください。

以下のコンテキストを収集します（提供されていない場合は質問）:

1. ビジネスコンテキスト

  • どのようなタイプの製品ですか？ (SaaS、マーケットプレイス、Eコマース、サービス)
  • 現在の価格設定はありますか？ (ある場合)
  • ターゲット市場は？ (SMB、ミッドマーケット、エンタープライズ)
  • ゴートゥーマーケットの動きは？ (セルフサービス、営業主導、ハイブリッド)

2. 価値と競合

  • 提供する主な価値は何ですか？
  • 顧客が検討する代替手段は？
  • 競合他社はどのように価格設定していますか？

3. 現在のパフォーマンス

  • 現在のコンバージョン率は？
  • ARPUとチャーンレートは？
  • 顧客/見込み客からの価格設定に関するフィードバックはありますか？

4. 目標

  • 成長、収益、収益性のどれを最適化していますか？
  • アップマーケットに進出、またはダウンマーケットに拡大していますか？

価格設定の基礎

3つの価格軸

1. パッケージング — 各ティアに含まれるものは？

  • 機能、制限、サポートレベル
  • ティア間の違い

2. 価格指標 — 何に対して課金しますか？

  • ユーザーあたり、使用量あたり、定額
  • 価格が価値に応じてどのようにスケールするか

3. 価格ポイント — いくら課金しますか？

  • 実際の金額
  • 知覚価値とコスト

価値ベースの価格設定

価格は提供コストではなく、提供される価値に基づくべきです：

  • 顧客の知覚価値 — 上限
  • あなたの価格 — 代替手段と知覚価値の間
  • 次善の代替手段 — 差別化の下限
  • 提供コスト — 基準に過ぎず、基礎ではない

重要な洞察: 次善の代替手段と知覚価値の間に価格を設定します。

価値指標

価値指標とは？

価値指標は、課金の基準となるものです。顧客が受け取る価値に応じてスケールする必要があります。

優れた価値指標の条件:

  • 価格と提供価値が一致する
  • 理解しやすい
  • 顧客の成長に伴いスケールする
  • 操作が難しい

一般的な価値指標

指標最適な用途例
ユーザー/シートあたりコラボレーションツールSlack、Notion
使用量あたり変動消費型AWS、Twilio
機能あたりモジュール型製品HubSpot アドオン
連絡先/レコードあたりCRM、メールツールMailchimp
トランザクションあたり決済、マーケットプレイスStripe
定額シンプルな製品Basecamp

価値指標の選択

質問：「顧客が[指標]をより多く使用するにつれて、より多くの価値を得ますか？」

  • はい → 優れた価値指標
  • いいえ → 価格が価値と一致していない

ティア構造の概要

Good-Better-Best フレームワーク

Goodティア (エントリー): コア機能、限定的な使用量、低価格 Betterティア (推奨): フル機能、妥当な制限、アンカー価格 Bestティア (プレミアム): 全て、高度な機能、Betterの2〜3倍の価格

ティアの差別化

  • 機能ゲーティング — 基本機能 vs. 高度な機能
  • 使用量制限 — 同じ機能、異なる制限
  • サポートレベル — メール → 優先 → 専任
  • アクセス — API、SSO、カスタムブランディング

詳細なティア構造とペルソナベースのパッケージングについては: references/tier-structure.md を参照

価格調査

Van Westendorp法

許容可能な価格帯を特定する4つの質問：

  1. 高すぎる（検討しない）
  2. 安すぎる（品質に疑問）
  3. 高いが検討するかもしれない
  4. お買い得

交点を分析して最適な価格帯を見つけます。

MaxDiff分析

顧客が最も価値を置く機能を特定します：

  • 機能のセットを提示
  • 質問：最も重要ですか？最も重要でないですか？
  • 結果はティアパッケージングに役立ちます

詳細な調査方法については: references/research-methods.md を参照

価格改定のタイミング

適切なタイミングのサイン

市場のシグナル:

  • 競合他社が価格を引き上げた
  • 見込み客が価格に動じない
  • 「安すぎる！」というフィードバック

ビジネスのシグナル:

  • 非常に高いコンバージョン率 (>40%)
  • 非常に低いチャーンレート (<3% 月間)
  • 強力なユニットエコノミクス

製品のシグナル:

  • 前回の価格設定以降に大きな価値を追加
  • 製品がより成熟/安定

価格引き上げ戦略

  1. 既存顧客は据え置き — 新規顧客のみ新しい価格
  2. 遅延引き上げ — 3〜6ヶ月前に告知
  3. 価値に関連付け — 価格を上げるが機能を追加
  4. プラン再構築 — プランを完全に変更

価格ページのベストプラクティス

ファーストビュー

  • 明確なティア比較表
  • 推奨ティアを強調表示
  • 月額/年額トグル
  • 各ティアの主要なCTA

よくある要素

  • 機能比較表
  • 各ティアの対象者
  • FAQセクション
  • 年間割引の訴求 (17-20%)
  • 返金保証
  • 顧客ロゴ/信頼の証

価格心理学

  • アンカリング: 最初に高価格オプションを表示
  • デコイ効果: ミドルティアが最もお得に見えるように
  • チャームプライシング: 49ドル vs. 50ドル (価値重視の場合)
  • ラウンドプライシング: 50ドル vs. 49ドル (プレミアムの場合)

価格設定チェックリスト

価格設定前

  • ターゲット顧客ペルソナを定義
  • 競合他社の価格設定を調査
  • 自社の価値指標を特定
  • 支払意思額調査を実施
  • 機能をティアにマッピング

価格構造

  • ティア数を決定
  • ティアを明確に差別化
  • 調査に基づいて価格ポイントを設定
  • 年間割引戦略を作成
  • エンタープライズ/カスタムティアを計画

タスク固有の質問

  1. どのような価格調査を実施しましたか？
  2. 現在のARPUとコンバージョン率は？
  3. 主な価値指標は？
  4. 主な価格設定ペルソナは？
  5. セルフサービス、営業主導、ハイブリッドのいずれですか？
  6. 検討している価格変更はありますか？

関連スキル

  • churn-prevention: 解約フロー、引き止めオファー、収益チャーン削減用
  • page-cro: 価格ページのコンバージョン最適化用
  • copywriting: 価格ページのコピー用
  • marketing-psychology: 価格心理学の原則用
  • ab-test-setup: 価格変更のテスト用
  • revops: ディールデスクプロセスとパイプライン価格設定用
  • sales-enablement: 提案テンプレートと価格設定プレゼンテーション用

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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