Find KOL Creators
Overview
Use this skill to run a repeatable creator-discovery workflow: parse campaign requirements, expand search keywords, discover candidate accounts, verify hard constraints, score fit, and export an audit-friendly shortlist.
Read references/workflow.md when the task requires an actual search, verification, scoring model, or spreadsheet output. For quick strategy questions, answer from the workflow summary below.
Workflow Summary
- Parse the brief into platform scope, geography/IP, creator type, keywords, hard filters, soft preferences, output fields, and verification depth.
- Expand keywords into topical clusters, creator identity terms, audience/problem terms, and platform-native hashtags/search queries.
- Discover candidates from multiple independent surfaces: platform search, web search, social profile pages, public lists, prior exports only if allowed, and cross-platform links.
- Verify hard filters before scoring. Reject or downgrade accounts that fail non-negotiables such as region, follower cap, average views, recency, platform, or category.
- Score surviving accounts on content fit, region confidence, scale, performance stability, contactability, brand safety, and collaboration risk.
- Export in the requested schema. If the user references an existing workbook, match its columns and styling, then add verification columns next to the related source fields.
Operating Rules
- Treat hard filters as gates, not scoring suggestions. Examples:
US only,followers <= 500k,average Reels views >= 10k,YouTube long-form avg >= 20k. - Use current data. Browse or use logged-in browser/API tools whenever metrics, follower counts, posts, availability, or platform pages may have changed.
- Keep source evidence auditable. Include profile URLs, sampled post/video URLs or Reels page URLs, sample sizes, metric dates, and caveats.
- Do not use an uploaded EasyKOL export as a source for new discovery unless the user explicitly allows it.
- For Instagram Reels, prefer logged-in browser grid sampling or a reliable API/export; unauthenticated pages often do not expose stable Reels view counts.
- For YouTube, prefer channel/videos pages, YouTube API if available, or recent video samples. Separate Shorts from long-form unless the brief says otherwise.
- Do not over-trust captions/titles alone for content relevance. Use profile bio, recurring visual/content patterns, playlists/highlights, recent posts, and cross-platform identity when available.
Spreadsheet Output
When creating a shortlist workbook, include at minimum:
Rank,Platform,Creator,Handle,URL,Region/IP,Followers/Subscribers,Posts/Videos- performance verification fields such as
Avg Views Status,Avg Views,Median Views,Sample Count,Sample URLs/Views Type,Portrait,Evidence- score fields such as
Content Fit,Region/IP Fit,Scale Fit,Performance Confidence,Contact Fit,Risk Deduction,Total Score Recommendation,Reasons,Risks,Source
If the user asks to match a previous table, inspect the referenced workbook first and preserve its columns before adding new verification columns.