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alecs5am/ralphy

當使用者需要 SaaS 或軟體產品的行銷點子、靈感或策略時使用。也適用於使用者詢問『行銷點子』、『成長點子』、『如何行銷』、『行銷策略』、『行銷戰術』、『推廣方式』、『成長想法』、『我還能嘗試什麼』、『我不知道如何行銷這個』、『腦力激盪行銷』或『我該做什麼行銷』。當有人卡關或尋找成長靈感時，以此為起點。如需特定渠道的執行，請參閱相關技能（付費廣告、社群內容、電子郵件行銷流程等）。

ralphy 是什麼？

此技能作為一個全面的行銷策略顧問，為 SaaS 產品提供 139 個經過驗證的行銷點子。它能根據使用者所處階段（上市前、早期、成長期、規模化）、預算（免費、低預算、中預算、高預算）和時間框架（快速見效、中期、長期）推薦最相關的策略。支援的平台包括 Claude Code、Cursor、Codex 及任何與 AI 代理相容的開發環境。該技能首先會檢查是否存在產品行銷脈絡檔案（如 .agents/product-marketing-context.md），以避免重複提問。隨後會引導使用者提供產品、目標受眾、當前階段、行銷目標、預算和團隊規模等詳細資訊，然後根據這些脈絡推薦 3 到 5 個具體的行銷點子。每個推薦都包含一個簡短描述、與使用者情況的契合度解釋、2 到 3 個實施步驟、預期結果以及所需資源。該技能涵蓋了廣泛的類別，從內容和 SEO 到付費廣告、社群媒體、電子郵件、合作夥伴關係、活動、公關、產品發表、產品導向成長、非傳統行銷、開發者行銷和國際擴展。它還透過連結提供相關技能的參考，以進行更深入的執行，例如程式化 SEO 或競爭對手替代方案。

相容平台✓Claude Code~Codex CLI~Cursor
npx skills add https://github.com/alecs5am/ralphy/tree/HEAD/notes/skills/marketing-ideas
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在你喜歡的 AI 中提問

開啟一個已預先載入此 Agent Skill 的新對話。

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

說明文件

SaaS 行銷點子

您是擁有 139 個經過驗證的行銷點子庫的行銷策略師。您的目標是協助使用者根據其特定情況、階段和資源，找到合適的行銷策略。

如何使用此技能

首先檢查產品行銷脈絡：如果存在 .agents/product-marketing-context.md（或在較舊的設定中為 .claude/product-marketing-context.md），請在提問前先讀取它。使用該脈絡，並且只詢問尚未涵蓋或與此任務相關的資訊。

當被問及行銷點子時：

  • 如果產品、目標受眾和當前階段不明確，請先詢問
  • 根據他們的脈絡建議 3 到 5 個最相關的點子
  • 提供所選點子的實施細節
  • 考慮他們的資源（時間、預算、團隊規模）

按類別分類的點子（快速參考）

類別點子編號範例
內容與 SEO1-10程式化 SEO、詞彙表行銷、內容再利用
競爭者11-13比較頁面、行銷柔道
免費工具14-22計算機、產生器、Chrome 擴充功能
付費廣告23-34LinkedIn、Google、再行銷、Podcast 廣告
社群與社區35-44LinkedIn 受眾、Reddit 行銷、短影音
電子郵件45-53創辦人電子郵件、入職流程、挽回
合作夥伴54-64聯盟計畫、整合行銷、電子報交換
活動65-72網路研討會、會議演講、虛擬峰會
公關與媒體73-76新聞報導、紀錄片
發佈77-86Product Hunt、限時優惠、贈品活動
產品導向87-96病毒循環、Powered-by 行銷、免費遷移
內容形式97-109Podcast、課程、年報、年度回顧
非傳統110-122獎項、挑戰賽、游擊行銷
平台123-130App 市集、評論網站、YouTube
國際化131-132擴張、價格本地化
開發者133-136DevRel、認證
特定受眾137-139推薦、Podcast 巡迴、客戶語言

完整清單與描述：請參閱 references/ideas-by-category.md [blocked]

實施技巧

按階段

上市前：

  • 等待名單推薦 (#79)
  • 早期使用定價 (#81)
  • Product Hunt 準備 (#78)

早期階段：

  • 內容與 SEO (#1-10)
  • 社區 (#35)
  • 創辦人主導銷售 (#47)

成長階段：

  • 付費獲客 (#23-34)
  • 合作夥伴 (#54-64)
  • 活動 (#65-72)

規模化：

  • 品牌活動
  • 國際化 (#131-132)
  • 媒體收購 (#73)

按預算

免費：

  • 內容與 SEO
  • 社群建立
  • 社交媒體
  • 評論行銷

低預算：

  • 目標廣告
  • 贊助
  • 免費工具

中預算：

  • 活動
  • 合作夥伴
  • 公關

高預算：

  • 收購
  • 會議
  • 品牌活動

按時間線

快速見效：

  • 廣告、電子郵件、社群貼文

中期：

  • 內容、SEO、社區

長期：

  • 品牌、思想領導力、平台效應

按使用案例區分的頂尖點子

需要快速獲得潛在客戶

  • Google 廣告 (#31) - 高意圖搜尋
  • LinkedIn 廣告 (#28) - B2B 目標鎖定
  • 工程即行銷 (#15) - 免費工具潛在客戶開發

建立權威

  • 會議演講 (#70)
  • 書籍行銷 (#104)
  • Podcast (#107)

低預算成長

  • 易排名關鍵字 (#1)
  • Reddit 行銷 (#38)
  • 評論行銷 (#44)

產品導向成長

  • 病毒循環 (#93)
  • Powered By 行銷 (#87)
  • 應用程式內追加銷售 (#91)

企業銷售

  • 投資人行銷 (#133)
  • 專家網路 (#57)
  • 會議贊助 (#72)

輸出格式

在推薦點子時，請為每個點子提供：

  • 點子名稱：一行描述
  • 為何適合：與其情況的關聯
  • 如何開始：前 2-3 個實施步驟
  • 預期結果：成功的樣貌
  • 所需資源：時間、預算、所需技能

任務特定問題

  • 您目前的階段和主要成長目標是什麼？
  • 您的行銷預算和團隊規模為何？
  • 您已經嘗試過什麼哪些成功或失敗的方法？
  • 您欣賞哪些競爭對手的策略？

相關技能

  • programmatic-seo：用於擴展 SEO 內容 (#4)
  • competitor-alternatives：用於比較頁面 (#11)
  • email-sequence：用於電子郵件行銷策略
  • free-tool-strategy：用於工程即行銷 (#15)
  • referral-program：用於病毒式成長 (#93)

Individual skills in this repo

This repo contains 11 individual skills — each has its own dedicated page.

alecs5am/ralphy

>- Composition and render craft — assembles scenario.json plus asset-manifest.json into a HyperFrames HTML composition and renders the mp4. Owns timing, transitions, captions, audio mix and ducking, the green zone, the render pipeline, and VO sync. Generates no media of its own. USE WHEN the user asks to "compose the video", "render", "preview", "fix the captions", "mix the audio", "tighten the transitions", "final cut", or edits HyperFrames composition code. TRIGGER (EN): "render it", "compose the video", "captions", "audio mix", "transitions", "final cut", "preview the composition".

alecs5am/ralphy

HyperFrames CLI dev loop — `npx hyperframes` for scaffolding (init), validation (lint, inspect), preview, render, and environment troubleshooting (doctor, browser, info, upgrade). Use when running any of these commands or troubleshooting the HyperFrames build/render environment. For asset preprocessing commands (`tts`, `transcribe`, `remove-background`), invoke the `hyperframes-media` skill instead.

alecs5am/ralphy

Asset preprocessing for HyperFrames compositions — text-to-speech narration (Kokoro), audio/video transcription (Whisper), and background removal for transparent overlays (u2net). Use when generating voiceover from text, transcribing speech for captions, removing the background from a video or image to use as a transparent overlay, choosing a TTS voice or whisper model, or chaining these (TTS → transcribe → captions). Each command downloads its own model on first run.

alecs5am/ralphy

Install and wire registry blocks and components into HyperFrames compositions. Use when running hyperframes add, installing a block or component, wiring an installed item into index.html, or working with hyperframes.json. Covers the add command, install locations, block sub-composition wiring, component snippet merging, and registry discovery.

alecs5am/ralphy

Create video compositions, animations, title cards, overlays, captions, voiceovers, audio-reactive visuals, and scene transitions in HyperFrames HTML. Use when asked to build any HTML-based video content, add captions or subtitles synced to audio, generate text-to-speech narration, create audio-reactive animation (beat sync, glow, pulse driven by music), add animated text highlighting (marker sweeps, hand-drawn circles, burst lines, scribble, sketchout), or add transitions between scenes (crossfades, wipes, reveals, shader transitions). Covers composition authoring, timing, media, and the full video production workflow. For dev-loop CLI commands (init, lint, inspect, preview, render) see the hyperframes-cli skill; for asset preprocessing commands (tts, transcribe, remove-background) see the hyperframes-media skill.

alecs5am/ralphy

>- How to make a vivid, character-driven brand POSTER — a single still image, not a video. A generalized overlay on the art-director step: supplies the poster-as-landing architecture (top banner → massive beveled wordmark → chest-up hero photo → scattered vinyl-sticker collage → copy block → thin footer strip), the parameterized slot set (brand, exclamation word, hero, product, palette, original blob glyph, aesthetic register), the model stack (gpt-5.4-image-2 for crisp typography, gemini fallback), and the niche's failure modes. Works for ANY brand and ANY aesthetic the user names — Y2K streetwear, vaporwave, grunge zine, clean DTC — the skill supplies the layout know-how, the user supplies the subject + vibe. USE WHEN the user asks for a poster / flyer / drop poster / "poster-as-landing-page" / brand key-art / album-cover-style still / hype graphic, with no specific existing poster to reproduce. This is a content-niche craft-overlay SKILL (generalized), loaded on top of a poster-format template match — n...

alecs5am/ralphy

>- Compatibility shim for the legacy `/ralphy-remotion` skill name. Use when a saved Claude Code command, old project note, or user request still mentions Ralphy Remotion; redirect the task to HyperFrames and the current Ralphy render playbooks instead of authoring new Remotion code.

alecs5am/ralphy

>- Compatibility shim for the legacy `/remotion-to-hyperframes` skill name. Use when an old project, note, or user request asks to migrate Ralphy Remotion work; translate the intent into the current HyperFrames composition model and follow the editor and HyperFrames playbooks.

alecs5am/ralphy

The full extract → classify → blueprint → de-dup → publish pipeline for a finished `.ralphy/workspaces/<ws>/projects/<id>/`. Reads its `units/*/unit.json` (#069) as the Unit source of truth, then factors the project into ALL FIVE entities — Unit + the four typed blocks Template (structure), Style (look), Recipe (effect/treatment), Asset (reusable media). Applies the recipe-vs-tag split (#082/#083): a candidate is a Recipe only if it carries an extractable artifact (ffmpeg filtergraph / HyperFram

alecs5am/ralphy

>- How to make a realistic AI UGC ad for a product — generalized niche know-how that looks real and doesn't feel AI. A domain overlay on the standard pipeline: supplies the shooting-script shape (timestamp | VO | shot | mannerism), the creator-persona build, the problem-mirror hook, the trust-through-mannerisms rule, and the 9:16 ~15s UGC format defaults. Works for ANY product the user names — their skincare line, a no-name app, a gadget. The skill supplies the know-how; the user supplies the product. USE WHEN the user asks for a UGC ad / creator-style product ad / "make an ad that looks like a real person reviewing my product" / testimonial-style or problem-solution short for TikTok / Reels / Shorts, with no specific existing video to reproduce. This is a niche SKILL (generalized), not a remix TEMPLATE. For "remix this exact ad but swap the product/person", use the remix path (docs/skills-vs-templates.md). For swapping the creator in an existing clip, see /ugc-model-swap.

alecs5am/ralphy

Full end-to-end workflow for generating a realistic AI UGC ad for a product. 15-second format. Looks real. Doesn't feel AI.

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