定位工作坊 是做什麼的?
執行定位工作坊,梳理出目標客戶、未滿足需求、類別、優勢及差異化。適用於產品訊息模糊、流於一般或方向不一致時。
執行定位工作坊,梳理出目標客戶、未滿足需求、類別、優勢及差異化。適用於產品訊息模糊、流於一般或方向不一致時。
這是一個 AI 代理技能,用來引導你進行結構化的產品定位工作坊。它能協助你明確界定目標客戶、釐清其未滿足的需求、選擇恰當的產品類別、條列關鍵優勢,並找出與競品的差異化要點。若你覺得產品訊息不夠聚焦、太過普適或團隊認知不一致,這個技能能有效幫助你收斂與對齊。該技能支援多種 AI 代理平台(如 Claude Code、Cursor、Codex),並以對話式引導逐步完成整個定位流程。透過系統性的提問與流程控制,它確保團隊在核心定位要素上達成共識,產出可立即運用在產品行銷與策略中的具體結論。
npx skills add https://github.com/deanpeters/product-manager-skills/tree/main/skills/positioning-workshopInstalled? Explore more 程式設計與開發 skills: steipete/bluebubbles, steipete/eightctl, steipete/blucli · View all 6 →
執行定位工作坊,梳理出目標客戶、未滿足需求、類別、優勢及差異化。適用於產品訊息模糊、流於一般或方向不一致時。
This repo contains 20 individual skills — each has its own dedicated page.
Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.
Assess whether your product work is AI-first or AI-shaped. Use when evaluating AI maturity and choosing the next team capability to build.
Understand the PM-to-Director transition through altitude and horizon thinking. Use when diagnosing scope, time-horizon, or leadership-level gaps.
Diagnose SaaS business health across growth, retention, efficiency, and capital. Use when preparing a business review or prioritizing urgent fixes.
Create a company research brief with executive quotes, product strategy, and org context. Use when preparing for interviews, competitive analysis, partnerships, or market-entry work.
Diagnose context stuffing vs. context engineering. Use when an AI workflow feels bloated, brittle, or hard to steer reliably.
Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.
Run a customer journey mapping workshop with adaptive questions and outputs. Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.
Guide the PM-to-Director transition across preparing, interviewing, landing, and recalibrating. Use when leadership scope is changing and you need practical coaching.
Plan customer discovery interviews with the right goal, segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas.
Run a full discovery cycle from problem hypothesis to validated solution. Use when a team needs a structured path through framing, interviews, synthesis, and experiments.
Write a clear, empathetic EOL announcement with rationale, customer impact, and next steps. Use when retiring a product, feature, or plan without creating avoidable confusion.
Break down epics into user stories with Humanizing Work split patterns. Use when a backlog item is too large to estimate, sequence, or deliver safely.
Frame an epic as a testable hypothesis with target user, expected outcome, and validation method. Use when defining a major initiative before roadmap, discovery, or delivery planning.
Plan a VP or CPO 30-60-90 day diagnostic onboarding path. Use when entering a new executive product role and avoiding premature change.
Evaluate feature investments using revenue impact, cost structure, ROI, and strategy. Use when deciding whether a feature deserves investment.
Evaluate pricing changes using ARPU, conversion, churn risk, NRR, and payback. Use when deciding whether a pricing move should ship.
Look up SaaS finance metrics, formulas, and benchmarks fast. Use when you need a quick metric definition, formula, or benchmark during analysis.
Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a product, or improving discovery and messaging.
Guide teams through Lean UX Canvas v2. Use when framing a business problem, surfacing assumptions, and defining what to learn next.
Send and manage iMessages via BlueBubbles, including attachments, tapbacks, edits, replies, and groups.
Control Eight Sleep pods (status, temperature, alarms, schedules).
BluOS CLI (blu) for discovery, playback, grouping, and volume.
Create, search, and manage Bear notes via grizzly CLI.
Capture frames or clips from RTSP/ONVIF cameras.
Search GIF providers with CLI/TUI, download results, and extract stills/sheets.