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phuryn/市场细分

识别3-5个潜在客户细分市场,包含人口统计数据、待完成工作(JTBD)和产品匹配度分析。在探索市场细分、识别目标受众、评估新市场或学习市场细分方法时使用。

市场细分 是什么?

此技能旨在帮助开发者或AI代理用户自动识别并描述3-5个潜在的客户细分市场。它通过结合人口统计学特征、待完成工作(Jobs-to-be-Done, JTBD)框架以及产品匹配度分析,为用户提供结构化的市场洞察。该技能特别适用于市场探索初期、目标受众定位、新市场评估或市场细分方法学习等场景。它能够根据用户提供的产品或市场背景,生成包含每个细分市场的详细描述、人口统计信息、核心JTBD以及产品如何满足这些需求的评估报告。该技能设计简洁,专注于输出可直接用于商业决策的市场分析,支持多个AI代理平台如Claude Code、Cursor和Codex等。其工作流程基于SKILL.md文档中的标准化提示,确保每次输出的一致性和专业性。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/phuryn/pm-skills/tree/main/skills/market-segments

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文档

市场细分 是做什么的?

识别3-5个潜在客户细分市场,包含人口统计数据、待完成工作(JTBD)和产品匹配度分析。在探索市场细分、识别目标受众、评估新市场或学习市场细分方法时使用。

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

phuryn/ab-test-analysis

Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

phuryn/analyze-feature-requests

Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.

phuryn/ansoff-matrix

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

phuryn/brainstorm-experiments-existing

Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.

phuryn/brainstorm-experiments-new

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

phuryn/brainstorm-ideas-existing

Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.

phuryn/brainstorm-ideas-new

Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.

phuryn/brainstorm-okrs

Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.

phuryn/business-model

Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.

phuryn/cohort-analysis

Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.

phuryn/competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

phuryn/competitor-analysis

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

phuryn/create-prd

Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.

phuryn/customer-journey-map

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

phuryn/draft-nda

Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.

phuryn/dummy-dataset

Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.

phuryn/grammar-check

Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.

phuryn/growth-loops

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

phuryn/gtm-motions

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

phuryn/gtm-strategy

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

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