Writing & Editing

Design and write lead magnets matched to audience intent

Retention messaging, cancellation flows, and win-back sequences

Visual and copy briefs for performance creative

Outbound email with personalization frameworks and deliverability guidance

Optimize content for AI Overviews, Perplexity, and answer engine visibility

Intent-based popup design and copy that converts without degrading UX

Optimize paywall and upgrade flows for conversion

Event tracking plans, GA4 setup, and attribution frameworks

Positioning and messaging for competitive comparison and alternative pages

Ad copy and creative briefs for Google, Meta, and LinkedIn campaigns

Multi-touch email sequences with coherent arc, personalization, and timing

Structured data implementation for rich results and AI search visibility

Go-to-market planning, channel sequencing, and launch execution

Conversion rate analysis and optimization for landing and product pages

Pricing page structure, plan naming, anchoring, and conversion optimization

Large-scale SEO content programs built for consistent quality at volume

Topic planning, content calendars, and editorial frameworks

Platform-native content for LinkedIn, X, and Instagram

Behavioral principles applied to messaging, design decisions, and conversion flows

Persuasive copy across formats: headlines, landing pages, email, and ads

Technical and on-page SEO audit with prioritized action plan

Monorepo of independently-released Claude Code productivity skills: devlog, ghostwriter, resume

Codex skill for producing Chinese foreign-trade Xiaohongshu and Douyin content packages

Various skills used for development, content, etc.