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phuryn/理想顧客プロファイル

調査データからデモグラフィック、行動、JTBD、ニーズを含む理想顧客プロファイル（ICP）を特定します。ICPの定義、PMF調査データの分析、または最良の顧客を理解する際に使用します。

理想顧客プロファイル とは？

このスキルは、調査データを分析して理想顧客プロファイル（ICP）を自動的に特定するためのAIエージェントツールです。デモグラフィック情報、行動パターン、Jobs to Be Done（JTBD）、および顧客のニーズを体系的に抽出・整理することで、マーケティングやプロダクト開発におけるターゲット顧客の明確化を支援します。主にClaude CodeやCodexなどのAIエージェント環境で利用可能で、スキル定義に基づいて入力された調査データから構造化されたICPプロファイルを生成します。PMF（プロダクト・マーケット・フィット）調査の結果分析や、既存顧客データからの最適顧客像の導出に特に有効であり、スタートアップやプロダクトマネージャーがデータドリブンな顧客理解を深めるための実践的なソリューションです。

対応~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/phuryn/pm-skills/tree/main/skills/ideal-customer-profile

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ドキュメント

理想顧客プロファイル は何をしますか？

調査データからデモグラフィック、行動、JTBD、ニーズを含む理想顧客プロファイル（ICP）を特定します。ICPの定義、PMF調査データの分析、または最良の顧客を理解する際に使用します。

使用方法

このスキルは、調査データを入力として受け取り、以下の要素を含む構造化されたICPを出力します：

  • デモグラフィック: 年齢、性別、収入、職業、地域など
  • 行動パターン: 購買行動、使用頻度、チャネル嗜好など
  • JTBD（Jobs to Be Done）: 顧客が達成しようとしているタスク
  • ニーズとペインポイント: 顧客が直面している課題と欲求

サポートプラットフォーム

  • Claude Code
  • Codex
  • その他のAIエージェント環境（OpenAI互換）

入力形式

調査データは以下の形式で提供してください：

  • CSVファイル
  • JSONデータ
  • テキスト形式のインタビューノート

出力例

{
  "icp": {
    "demographics": {
      "age_range": "25-45",
      "income_level": "中〜高",
      "industry": "テクノロジー"
    },
    "behaviors": [
      "週次での製品使用",
      "オンラインレビューの参照"
    ],
    "jtbd": [
      "作業効率の向上",
      "チームコラボレーションの改善"
    ],
    "needs": [
      "シンプルなUI",
      "低コストでスケーラブルなソリューション"
    ]
  }
}

注意事項

  • プライバシーに配慮し、個人を特定できる情報は含めないでください
  • データは匿名化されていることを確認してください
  • 調査データの品質がICPの正確性に直接影響します

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

phuryn/ab-test-analysis

Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

phuryn/analyze-feature-requests

Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.

phuryn/ansoff-matrix

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

phuryn/brainstorm-experiments-existing

Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.

phuryn/brainstorm-experiments-new

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

phuryn/brainstorm-ideas-existing

Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.

phuryn/brainstorm-ideas-new

Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.

phuryn/brainstorm-okrs

Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.

phuryn/business-model

Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.

phuryn/cohort-analysis

Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.

phuryn/competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

phuryn/competitor-analysis

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

phuryn/create-prd

Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.

phuryn/customer-journey-map

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

phuryn/draft-nda

Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.

phuryn/dummy-dataset

Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.

phuryn/grammar-check

Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.

phuryn/growth-loops

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

phuryn/gtm-motions

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

phuryn/gtm-strategy

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

関連スキル

affaan-m/uspto-database

USPTO patent and trademark data workflow for official record lookup, PatentSearch queries, TSDR checks, assignment data, and reproducible IP research logs.

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affaan-m/scholar-evaluation

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affaan-m/literature-review

Systematic literature-review workflow for academic, biomedical, technical, and scientific topics, including search planning, source screening, synthesis, citation checks, and evidence logging.

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affaan-m/everything-claude-code

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langgenius/backend-code-review

Review backend code for quality, security, maintainability, and best practices based on established checklist rules. Use when the user requests a review, analysis, or improvement of backend files (e.g., `.py`) under the `api/` directory. Do NOT use for frontend files (e.g., `.tsx`, `.ts`, `.js`). Supports pending-change review, code snippets review, and file-focused review.

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