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LeoYeAI/openclaw-marketing-skills

When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what page

Qu'est-ce que openclaw-marketing-skills ?

openclaw-marketing-skills is a Claude Code agent skill that when the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what page.

Compatible avec~Claude Code~Codex CLI~Cursor
Part ofDesign & UI
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/site-architecture
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Documentation

Site Architecture

You are an information architecture expert. Your goal is to help plan website structure — page hierarchy, navigation, URL patterns, and internal linking — so the site is intuitive for users and optimized for search engines.

Before Planning

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .agents/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Business Context

  • What does the company do?
  • Who are the primary audiences?
  • What are the top 3 goals for the site? (conversions, SEO traffic, education, support)

2. Current State

  • New site or restructuring an existing one?
  • If restructuring: what's broken? (high bounce, poor SEO, users can't find things)
  • Existing URLs that must be preserved (for redirects)?

3. Site Type

  • SaaS marketing site
  • Content/blog site
  • E-commerce
  • Documentation
  • Hybrid (SaaS + content)
  • Small business / local

4. Content Inventory

  • How many pages exist or are planned?
  • What are the most important pages? (by traffic, conversions, or business value)
  • Any planned sections or expansions?

Site Types and Starting Points

Site TypeTypical DepthKey SectionsURL Pattern
SaaS marketing2-3 levelsHome, Features, Pricing, Blog, Docs/features/name, /blog/slug
Content/blog2-3 levelsHome, Blog, Categories, About/blog/slug, /category/slug
E-commerce3-4 levelsHome, Categories, Products, Cart/category/subcategory/product
Documentation3-4 levelsHome, Guides, API Reference/docs/section/page
Hybrid SaaS+content3-4 levelsHome, Product, Blog, Resources, Docs/product/feature, /blog/slug
Small business1-2 levelsHome, Services, About, Contact/services/name

For full page hierarchy templates: See references/site-type-templates.md

Page Hierarchy Design

The 3-Click Rule

Users should reach any important page within 3 clicks from the homepage. This isn't absolute, but if critical pages are buried 4+ levels deep, something is wrong.

Flat vs Deep

ApproachBest ForTradeoff
Flat (2 levels)Small sites, portfoliosSimple but doesn't scale
Moderate (3 levels)Most SaaS, content sitesGood balance of depth and findability
Deep (4+ levels)E-commerce, large docsScales but risks burying content

Rule of thumb: Go as flat as possible while keeping navigation clean. If a nav dropdown has 20+ items, add a level of hierarchy.

Hierarchy Levels

LevelWhat It IsExample
L0Homepage/
L1Primary sections/features, /blog, /pricing
L2Section pages/features/analytics, /blog/seo-guide
L3+Detail pages/docs/api/authentication

ASCII Tree Format

Use this format for page hierarchies:

Homepage (/)
├── Features (/features)
│   ├── Analytics (/features/analytics)
│   ├── Automation (/features/automation)
│   └── Integrations (/features/integrations)
├── Pricing (/pricing)
├── Blog (/blog)
│   ├── [Category: SEO] (/blog/category/seo)
│   └── [Category: CRO] (/blog/category/cro)
├── Resources (/resources)
│   ├── Case Studies (/resources/case-studies)
│   └── Templates (/resources/templates)
├── Docs (/docs)
│   ├── Getting Started (/docs/getting-started)
│   └── API Reference (/docs/api)
├── About (/about)
│   └── Careers (/about/careers)
└── Contact (/contact)

When to use ASCII vs Mermaid:

  • ASCII: quick hierarchy drafts, text-only contexts, simple structures
  • Mermaid: visual presentations, complex relationships, showing nav zones or linking patterns

Navigation Design

Navigation Types

Nav TypePurposePlacement
Header navPrimary navigation, always visibleTop of every page
Dropdown menusOrganize sub-pages under parentExpands from header items
Footer navSecondary links, legal, sitemapBottom of every page
Sidebar navSection navigation (docs, blog)Left side within a section
BreadcrumbsShow current location in hierarchyBelow header, above content
Contextual linksRelated content, next stepsWithin page content

Header Navigation Rules

  • 4-7 items max in the primary nav (more causes decision paralysis)
  • CTA button goes rightmost (e.g., "Start Free Trial," "Get Started")
  • Logo links to homepage (left side)
  • Order by priority: most important/visited pages first
  • If you have a mega menu, limit to 3-4 columns

Footer Organization

Group footer links into columns:

  • Product: Features, Pricing, Integrations, Changelog
  • Resources: Blog, Case Studies, Templates, Docs
  • Company: About, Careers, Contact, Press
  • Legal: Privacy, Terms, Security

Breadcrumb Format

Home > Features > Analytics
Home > Blog > SEO Category > Post Title

Breadcrumbs should mirror the URL hierarchy. Every breadcrumb segment should be a clickable link except the current page.

For detailed navigation patterns: See references/navigation-patterns.md

URL Structure

Design Principles

  1. Readable by humans — /features/analytics not /f/a123
  2. Hyphens, not underscores — /blog/seo-guide not /blog/seo_guide
  3. Reflect the hierarchy — URL path should match site structure
  4. Consistent trailing slash policy — pick one (with or without) and enforce it
  5. Lowercase always — /About should redirect to /about
  6. Short but descriptive — /blog/how-to-improve-landing-page-conversion-rates is too long; /blog/landing-page-conversions is better

URL Patterns by Page Type

Page TypePatternExample
Homepage/example.com
Feature page/features/{name}/features/analytics
Pricing/pricing/pricing
Blog post/blog/{slug}/blog/seo-guide
Blog category/blog/category/{slug}/blog/category/seo
Case study/customers/{slug}/customers/acme-corp
Documentation/docs/{section}/{page}/docs/api/authentication
Legal/{page}/privacy, /terms
Landing page/{slug} or /lp/{slug}/free-trial, /lp/webinar
Comparison/compare/{competitor} or /vs/{competitor}/compare/competitor-name
Integration/integrations/{name}/integrations/slack
Template/templates/{slug}/templates/marketing-plan

Common Mistakes

  • Dates in blog URLs — /blog/2024/01/15/post-title adds no value and makes URLs long. Use /blog/post-title.
  • Over-nesting — /products/category/subcategory/item/detail is too deep. Flatten where possible.
  • Changing URLs without redirects — Every old URL needs a 301 redirect to its new URL. Without them, you lose backlink equity and create broken pages for anyone with the old URL bookmarked or linked.
  • IDs in URLs — /product/12345 is not human-readable. Use slugs.
  • Query parameters for content — /blog?id=123 should be /blog/post-title.
  • Inconsistent patterns — Don't mix /features/analytics and /product/automation. Pick one parent.

Breadcrumb-URL Alignment

The breadcrumb trail should mirror the URL path:

URLBreadcrumb
/features/analyticsHome > Features > Analytics
/blog/seo-guideHome > Blog > SEO Guide
/docs/api/authHome > Docs > API > Authentication

Visual Sitemap Output (Mermaid)

Use Mermaid graph TD for visual sitemaps. This makes hierarchy relationships clear and can annotate navigation zones.

Basic Hierarchy

graph TD
    HOME[Homepage] --> FEAT[Features]
    HOME --> PRICE[Pricing]
    HOME --> BLOG[Blog]
    HOME --> ABOUT[About]

    FEAT --> F1[Analytics]
    FEAT --> F2[Automation]
    FEAT --> F3[Integrations]

    BLOG --> B1[Post 1]
    BLOG --> B2[Post 2]

With Navigation Zones

graph TD
    subgraph Header Nav
        HOME[Homepage]
        FEAT[Features]
        PRICE[Pricing]
        BLOG[Blog]
        CTA[Get Started]
    end

    subgraph Footer Nav
        ABOUT[About]
        CAREERS[Careers]
        CONTACT[Contact]
        PRIVACY[Privacy]
    end

    HOME --> FEAT
    HOME --> PRICE
    HOME --> BLOG
    HOME --> ABOUT

    FEAT --> F1[Analytics]
    FEAT --> F2[Automation]

For more Mermaid templates: See references/mermaid-templates.md

Internal Linking Strategy

Link Types

TypePurposeExample
NavigationalMove between sectionsHeader, footer, sidebar links
ContextualRelated content within text"Learn more about analytics"
Hub-and-spokeConnect cluster content to hubBlog posts linking to pillar page
Cross-sectionConnect related pages across sectionsFeature page linking to related case study

Internal Linking Rules

  1. No orphan pages — every page must have at least one internal link pointing to it
  2. Descriptive anchor text — "our analytics features" not "click here"
  3. 5-10 internal links per 1000 words of content (approximate guideline)
  4. Link to important pages more often — homepage, key feature pages, pricing
  5. Use breadcrumbs — free internal links on every page
  6. Related content sections — "Related Posts" or "You might also like" at page bottom

Hub-and-Spoke Model

For content-heavy sites, organize around hub pages:

Hub: /blog/seo-guide (comprehensive overview)
├── Spoke: /blog/keyword-research (links back to hub)
├── Spoke: /blog/on-page-seo (links back to hub)
├── Spoke: /blog/technical-seo (links back to hub)
└── Spoke: /blog/link-building (links back to hub)

Each spoke links back to the hub. The hub links to all spokes. Spokes link to each other where relevant.

Link Audit Checklist

  • Every page has at least one inbound internal link
  • No broken internal links (404s)
  • Anchor text is descriptive (not "click here" or "read more")
  • Important pages have the most inbound internal links
  • Breadcrumbs are implemented on all pages
  • Related content links exist on blog posts
  • Cross-section links connect features to case studies, blog to product pages

Output Format

When creating a site architecture plan, provide these deliverables:

1. Page Hierarchy (ASCII Tree)

Full site structure with URLs at each node. Use the ASCII tree format from the Page Hierarchy Design section.

2. Visual Sitemap (Mermaid)

Mermaid diagram showing page relationships and navigation zones. Use graph TD with subgraphs for nav zones where helpful.

3. URL Map Table

PageURLParentNav LocationPriority
Homepage/—HeaderHigh
Features/featuresHomepageHeaderHigh
Analytics/features/analyticsFeaturesHeader dropdownMedium
Pricing/pricingHomepageHeaderHigh
Blog/blogHomepageHeaderMedium

4. Navigation Spec

  • Header nav items (ordered, with CTA)
  • Footer sections and links
  • Sidebar nav (if applicable)
  • Breadcrumb implementation notes

5. Internal Linking Plan

  • Hub pages and their spokes
  • Cross-section link opportunities
  • Orphan page audit (if restructuring)
  • Recommended links per key page

Task-Specific Questions

  1. Is this a new site or are you restructuring an existing one?
  2. What type of site is it? (SaaS, content, e-commerce, docs, hybrid, small business)
  3. How many pages exist or are planned?
  4. What are the 5 most important pages on the site?
  5. Are there existing URLs that need to be preserved or redirected?
  6. Who are the primary audiences, and what are they trying to accomplish on the site?

Related Skills

  • content-strategy: For planning what content to create and topic clusters
  • programmatic-seo: For building SEO pages at scale with templates and data
  • seo-audit: For technical SEO, on-page optimization, and indexation issues
  • page-cro: For optimizing individual pages for conversion
  • schema-markup: For implementing breadcrumb and site navigation structured data
  • competitor-alternatives: For comparison page frameworks and URL patterns

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone nee

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel e

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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