MikeFishbeinAtherial/infinite-headcount

Landing Page Copywriting

Write high-converting landing page copy that drives action. Produces a full structured page with all sections as valid JSON — ready to populate a landing page template.

Core Sections

Every landing page includes these sections in order:

1. Hero — immediate value proposition or capabilities
2. Problem — pain points and the cost of the status quo
3. Features & Benefits — 3 core capabilities with specific outcomes
4. Who It's For — self-selection signals that qualify and attract the right buyer
5. Social Proof — testimonials and/or client logos
6. Closing CTA — one clear action

Output Format

Always output valid JSON matching this exact schema:

{
  "category_name": "string",
  "hero_header": "string",
  "hero_subheader": "string",
  "hero_image_alt": "string",
  "problem_header": "string",
  "problem_subheader": "string",
  "feature_1_title": "string",
  "feature_1_description": "string",
  "feature_2_title": "string",
  "feature_2_description": "string",
  "feature_3_title": "string",
  "feature_3_description": "string",
  "who_its_for_header": "string",
  "who_its_for_intro": "string",
  "who_signal_1": "string",
  "who_signal_2": "string",
  "who_signal_3": "string",
  "who_qualifier": "string",
  "social_proof_header": "string",
  "testimonial_1_quote": "string",
  "testimonial_1_name": "string",
  "testimonial_1_title": "string",
  "testimonial_2_quote": "string",
  "testimonial_2_name": "string",
  "testimonial_2_title": "string",
  "testimonial_3_quote": "string",
  "testimonial_3_name": "string",
  "testimonial_3_title": "string",
  "logos_note": "string",
  "cta_header": "string",
  "cta_subheader": "string",
  "cta_button": "string",
  "cta_supporting_line": "string"
}

---

Writing Guidelines by Section

Category Name

• Be specific and descriptive in 5 words or less
• Signal what kind of product or service this is
• Examples: "Custom AI Sales Roleplay Trainer", "B2B Content Strategy System", "AI-Powered Finance Report Generator"

Hero Section

hero_header:

• Communicate the primary outcome or benefits
• Lead with what changes for the customer or new capabilities
• Punchy, active, 6–12 words
• No fluff verbs: not "streamline", "empower", "transform", "revolutionize"

hero_subheader:

• Who it's for + what they get + how it works
• 1 long sentence or 2 short sentences
• Include a concrete outcome or time-saving if possible

hero_image_alt:

• A text description of the ideal image to show here (product screenshot, team photo, customer scenario, etc.)
• Prefix with "IMAGE:" so the user knows this is a placement note, not copy
• Example: "IMAGE: Product dashboard showing key metrics at a glance"

Problem Section

problem_header:

• Name the problem the reader recognizes in themselves
• Short, specific, relatable
• Not "challenges exist" — name the actual challenge

problem_subheader:

• Specific pain points with real consequences
• Name what the reader has already tried (and why it didn't work)
• 2–3 short sentences

Features & Benefits (3 features)

For each feature:

title:

• What the feature does, not what it is
• Outcome-led, not label-led

description:

• Sentence 1: the specific problem this feature addresses
• Sentence 2: the benefit or outcome it creates
• Sentence 3 (optional): concrete example or additional detail
• 2–3 sentences total

Who It's For

who_its_for_header:

• Invite the right person to identify themselves
• Examples: "Built for teams that...", "This is for you if...", "Who it works for"

who_its_for_intro:

• 1–2 sentences setting up the self-selection signals

who_signal_1 / 2 / 3:

• Each signal = one sentence describing a scenario the right buyer recognizes
• Written in second person ("You...")
• Should make the right person lean in and feel seen
• Should quietly filter out the wrong person

who_qualifier:

• A pricing or engagement signal that sets expectations
• For premium products: signal the range without showing a price card
• For self-serve: frame the commitment level
• Example: "We work with a small number of clients at a time. Typical engagements start at $X."
• Leave empty string if no qualifier is needed

Social Proof

social_proof_header:

• Simple label, e.g. "What clients say", "Results", "In their words"

testimonial_1/2/3 (quote, name, title):

• Use real testimonials if provided
• If no testimonials provided, write compelling placeholder quotes that represent the ideal outcome — label them clearly as "[PLACEHOLDER — replace with real testimonial]"
• Quotes should be specific and outcome-focused, not generic ("It's great!")
• Name and title: "[First Name Last Name], [Title] at [Company]" — use "[Name], [Title]" as placeholder format

logos_note:

• If the user has client logos: "LOGOS: Display [company names] logos here"
• If no logos: leave as empty string or "LOGOS: Add client logos here when available"

Closing CTA

cta_header:

• Mirror the hero headline's core idea
• The last thing they read before deciding

cta_subheader:

• Reinforce the primary benefit or remove friction
• 1 sentence

cta_button:

• Action-oriented, specific
• Not "Submit" or "Click Here"
• Examples: "Book a Call", "Start Free", "See a Demo", "Get Started Today"

cta_supporting_line:

• Micro-copy that removes the last objection
• Examples: "No commitment. No sales deck.", "Free for 14 days. No credit card required.", "Typically respond within 1 business day."

---

Copywriting Voice & Style

• Authoritative and confident
• Short sentences — one idea per sentence
• No em-dashes (—)
• No fluff: "innovative", "cutting-edge", "world-class", "game-changing"
• Active voice throughout
• Specific over general — numbers, timeframes, named processes beat vague claims
• Lead with benefits, not features
• Add a references/ folder with your own copy examples to calibrate the voice to your brand

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Context Extraction

When the user provides a brief, description, or existing materials — extract:

• Core capability: what the solution actually does
• Target audience: who it's for, role and company type
• Main problem: the specific pain it solves
• Key features: the 3 most important capabilities
• Outcomes: measurable results or benefits
• Differentiation: what makes it different from alternatives
• Pricing / deal size: if mentioned, use to calibrate the tone and qualifier

If critical information is missing (especially target audience and main problem), ask before writing.

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Common Mistakes to Avoid

• Don't write a hero headline that could apply to any company in the category
• Don't list features without the "so what?" — every feature needs a benefit
• Don't write problem sections that lecture the reader — validate, then explain
• Don't use testimonials that say "It's great!" — specificity is credibility
• Don't leave the CTA vague — tell them exactly what happens when they click
• Don't write long paragraphs — 2–3 sentences maximum per block