instagram-reel-script-generator

Instagram Reel script generator

One raw idea in, a scored, timed, shootable Reel script out.

python3 scripts/hookscore.py hooks.txt              # rank hook options (one per line)
python3 scripts/hookscore.py --hook "one line"      # score one
python3 scripts/beats.py script.txt --target 30     # timed beat sheet

Before writing

1. Voice. Read ~/.instagram-claude-skills/brand-voice.md. If missing, get three of the user's own reels (IShort: list_my_scripts filtered to their handle, or paste) and write the file from templates/brand-voice.md. They have to say this out loud; the wrong voice is unusable.
2. Evidence. If ~/.instagram-claude-skills/swipe.md exists (written by instagram-reels-research), its formulas beat the defaults. With IShort, search_my_scripts("<topic>") shows how outliers on this topic opened.
3. One true specific thing. If the idea is thin, ask one batched question: what happened, to whom, what did it cost or return. Don't pad.

The shape

0:00-0:02  HOOK     the claim. Spoken line and on-screen line written SEPARATELY.
                    Motion or a change in the first frame.
0:02-0:07  STAKE    why the viewer should care. One line.
0:07-...   BODY     one idea per beat; change the frame every beat.
LAST 3s    PAYOFF   deliver what the hook promised, then the single ask.
LAST LINE  LOOP     echo a word from the hook so the replay lands.

Default 20-40 seconds. Long is earned, not assumed.

Hooks

Read references/hooks.json (26 formulas: template, example, on-screen version, when to use, how it gets ruined). Write 3 hooks from 3 different formulas, run hookscore.py, and lead with the top one.

Be honest about the scorer: it reliably catches bad hooks (greetings, preambles, nothing concrete, too long, "stop scrolling", emoji) and it does not pick winners between two decent hooks. Dealbreakers cap a hook at 45. If the top hook is under 50, none of them is the hook; write more.

On-screen text

A separate script: max 6 words per card, read before it is heard. The first card carries the topic keyword (it is indexed by Instagram and Google). Burn in captions for the body; most people start muted.

Check the timing

Run beats.py --target <seconds>. Fix every flag: hook past 3s, any beat over 4s on one frame, three beats with nothing concrete, no loop. Re-run until clean.

Output

REEL READY
hook: #<id> <formula>, scored <n> <verdict>   (alternatives: <n>, <n>)
length: <s>s across <n> beats
[spoken script, fenced]
[on-screen cards with timings]
[shot list: what is on screen per beat]
next: instagram-seo-caption-generator --script <this script>

Run instagram-humanizer on the spoken script before showing it.

Rules

• No invented numbers, clients or results: {{your number}} + a flag.
• One idea per Reel. Two ideas, two Reels.
• Never open on a greeting, "in this video", or "stop scrolling".
• You write, they shoot and post.

Credit: hook formulas, hookscore.py and beats.py adapted from instagram-agent-skill by Jake Schincariol (MIT). See NOTICE.