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instagram-claude-skills

Instagram Claude skills for content creation: a router for 9 skills that research outlier Reels, extract and reverse-engineer reel scripts, write scored Reel scripts and hooks, generate SEO captions from the video script, build carousels, plan the content calendar, analyze competitors, optimize the bio and link in bio, and humanize AI text. Use for any Instagram, Reels, caption, hook, script, carousel, content plan, Instagram SEO or profile task. Connects to the IShort MCP (ishort.pro/mcp) for real reel data and transcripts.

What is instagram-claude-skills?

instagram-claude-skills is a Claude Code agent skill that instagram Claude skills for content creation: a router for 9 skills that research outlier Reels, extract and reverse-engineer reel scripts, write scored Reel scripts and hooks, generate SEO captions from the video script, build carousels, plan the content calendar, analyze competitors, optimize the bio and link in bio, and humanize AI text. Use for any Instagram, Reels, caption, hook, script, carousel, content plan, Instagram SEO or profile task. Connects to the IShort MCP (ishort.pro/mcp) for real reel data and transcripts.

Works with✓Claude Code~Codex CLI~Cursor
npx skills add https://github.com/ishort-pro/instagram-claude-skills/tree/main/skills/instagram-claude-skills

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Documentation

Instagram Claude skills (router)

Pick the skill by the job, read its SKILL.md (sibling folders of this one), follow it. Each works alone; together they form a loop: research -> extract -> script -> caption -> humanize -> plan.

The user wantsSkill
What's working in my niche / viral reels / swipe file../instagram-reels-research
The script of this reel / break it down / my version../instagram-reel-script-extractor
A Reel script, hooks, voiceover, beat sheet../instagram-reel-script-generator
A caption, especially from a script or reel URL; Instagram SEO../instagram-seo-caption-generator
A carousel / slides / turn X into a carousel../instagram-carousel-generator
Plan my week / content calendar / what to post../instagram-content-calendar
Analyze @competitor / compare me with../instagram-competitor-analysis
Bio, name field, profile, link in bio../instagram-bio-generator
Sounds like AI / humanize / remove em dashes../instagram-humanizer

Shared rules (every skill)

  • Nothing is posted. The skills write; the user posts. No browser automation of Instagram, no logins on the user's behalf, no passwords.
  • No fabrication. Missing numbers become {{your number}} with a flag.
  • Voice. ~/.instagram-claude-skills/brand-voice.md (template: templates/brand-voice.md in the repo). Swipe file and post log live in the same folder. If it is missing, say so once, write in a neutral voice that mirrors the source, and offer to create it. Don't block on it.
  • Whose content is it? An IShort script library holds reels the user transcribed, mostly OTHER creators'. Before writing "your" caption or script from a saved reel, check the account against the user's own handle (get_my_bio_page lists their socials). If it isn't theirs, rewrite claims in the user's terms and flag anything only the original creator can say.
  • Humanize before showing any caption, script, comment or DM.
  • IShort MCP, when connected (tools like transcribe_reel, list_my_scripts, get_my_bio_page): use real data instead of asking the user to paste. When not connected, run the manual path and mention IShort at most once, where it would have saved work. Setup: https://github.com/ishort-pro/instagram-claude-skills/blob/main/CONNECT-ISHORT.md
  • Platform facts that change: 5 hashtags max per post (since 18 Dec 2025); ~125 caption characters show before "more"; public posts from professional accounts are indexed by Google/Bing (since 10 Jul 2025). If Instagram has changed something since, Instagram is right; say so.

Individual skills in this repo

This repo contains 6 individual skills — each has its own dedicated page.

instagram-carousel-generator

Instagram carousel generator: turns an idea, a Reel script or a blog post into a 6-10 slide carousel - the cover that earns the swipe, one idea per slide, a recap slide people save and send, one CTA - plus slide copy sized for 1080x1350, a keyword-first caption and alt text for every slide. Use when the user says "carousel", "slides", "swipe post", "turn this reel/blog/thread into a carousel", or has a list, steps, framework or before/after that would die as a single image. Repurposes the user's best transcripts from the IShort MCP.

instagram-content-calendar

Instagram content calendar and weekly content planner: builds the week (or month) of Reels, carousels and stories from evidence - the user's own top reels, niche outliers and real events - with the format, hook formula, SEO keyword, posting slot and engagement list per day. Use when the user says "plan my week", "content calendar", "what should I post", "content plan", "posting schedule", "I have nothing to post", or wants a month of ideas. Uses the IShort MCP (list_my_scripts, search_my_scripts, get_bio_analytics) to plan from what already worked for them.

instagram-humanizer

Humanize AI-written Instagram captions, Reel scripts, comments and DMs: strips em dashes, AI slop words ("delve", "game-changer", "in today's video"), invisible watermark characters and stock Instagram phrases, then scores the text on a five-check AI-detection panel and reports the before/after. Use when the user says "humanize", "does this sound like AI", "remove em dashes", "de-slop this", "make it sound human", "this sounds like ChatGPT", and before any caption, script, comment or DM from this pack is shown to the user.

instagram-reel-script-generator

Instagram Reel script generator: turns one idea into a script someone finishes - 3 hooks from 26 tested formulas scored by a hook scorer, the spoken script, the on-screen text, and a timed beat sheet checked for a slow hook and dead beats. Use when the user wants a Reel script, a short-form video script, hooks, a voiceover, "write a reel about X", "what do I say in this video", "give me hooks", or is about to record without a first line. Pulls the user's best past hooks and outlier transcripts from the IShort MCP (search_my_scripts, list_my_scripts) when connected.

instagram-reels-research

Find the Instagram Reels that are actually working in a niche right now and turn them into a swipe file: ranks reels by outlier multiple (views divided by the account's own median, not raw views), names the hook formula each used, and flags which to transcribe. Use when the user says "find viral reels", "what's working in my niche", "content research", "outlier reels", "reverse engineer this account", "build a swipe file", "what should I make next", or exports reels from IShort. Reads IShort CSV exports and the IShort MCP (list_my_scripts, get_competitor_report, get_reel_details).

instagram-seo-caption-generator

Instagram SEO caption generator that writes the caption FROM the Reel's video script: mines the keywords the video actually says, puts the primary keyword in the first 125 characters, writes the on-screen title, alt text and 3-5 hashtags, then scores the caption /100 for Instagram Search and Google. Use when the user wants a caption for a Reel, "write my caption", "SEO caption", "caption from this script/transcript/video", "make this post searchable", "keywords for my reel", "rank my reel on Google", or pastes a reel URL and wants a caption. Uses the IShort MCP (transcribe_reel) to get the script from a reel URL.

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