saas-launch-kit

Everything you need to take a SaaS from "it works" to "people are paying" — generated as one coherent, sequenced launch system.

Purpose

saas-launch-kit solves the founder's "launch is a thousand small things" problem. Instead of cobbling together a positioning doc, some landing copy, a pricing page, an onboarding flow, and a Product Hunt checklist from ten different sources, this skill produces them as one internally-consistent system — every asset derives from the same positioning, so the messaging never contradicts itself across surfaces.

Use Cases

First public launch of a new SaaS.
Relaunch / repositioning of an existing product.
Product Hunt, Hacker News, or demo-day preparation.
Spinning up a waitlist and pre-launch funnel.
Rewriting a landing page that isn't converting.
Designing onboarding + lifecycle emails for a new tier.

Ideal User

A founder 2–6 weeks from launch who has a working product and no marketing team. They need launch-ready assets that are coherent, credible, and not cringe — and they need them fast.

Input Requirements

Input	Required	Notes
Product description	✅	What it does, for whom.
Target customer	✅	The narrower, the better the copy.
Core differentiator	✅	Why you, not the incumbent.
Pricing intent	Recommended	Free tier? usage vs. seat? rough price points.
Launch channels	Recommended	PH, HN, X, communities, cold outbound.
Existing assets	Optional	Current site, logo, brand voice.
Launch date	Optional	Enables a dated countdown plan.

Missing required inputs are requested before generation — launch copy built on a guessed customer is worse than no copy.

Operating Principles

Positioning is the source of truth. Every asset descends from it.
One customer, one promise, one primary CTA — across all surfaces.
Specific beats clever. Concrete outcomes outperform wordplay.
Credibility before persuasion. Proof, then pitch.
Launch is a sequence, not a day. Pre-launch → launch → post-launch.
Pricing communicates value — packaging is a messaging decision.
Instrument everything — if it's not measured, it didn't launch.

Workflow Engine

Step 1 — Lock positioning

Produce a positioning statement: For [customer] who [need], [product] is the [category] that [key benefit]. Unlike [alternative], we [differentiator]. Everything downstream references this.

Step 2 — Messaging hierarchy

Derive: the one-liner, the headline, 3 value pillars, and the objection list with responses.

Step 3 — Landing page copy

Section-by-section copy: hero, social proof, problem, solution, value pillars, how-it-works, pricing teaser, FAQ, final CTA. One primary CTA throughout.

Step 4 — Pricing & packaging

Recommend tier structure, names, price points, the anchor, what gates each tier, and the free/trial strategy. Explain the logic.

Step 5 — Onboarding flow

Design the activation path: signup → first value ("aha") → habit. Define the single activation metric.

Step 6 — Lifecycle emails

Write the sequence: welcome, activation nudges, feature education, trial-ending, win-back. Subject + body skeleton for each.

Step 7 — Launch sequence

A dated plan: pre-launch (waitlist, teaser, list warm-up), launch day (PH/HN/X choreography, hour-by-hour), post-launch (follow-up, retargeting, content).

Step 8 — SEO & content scaffold

Sitemap, core pages, the first 5–10 content pieces mapped to search intent, and required legal pages.

Step 9 — Analytics setup

The event taxonomy, the funnel to instrument, the north-star and guardrail metrics.

Step 10 — Assemble the Output Schema.

Output Schema

# SaaS Launch Kit — <Product>

## 1. Positioning
- Statement: For ... who ... <product> is the ... that ... Unlike ... we ...
- One-liner: ...
- Headline + subhead: ...
- Value pillars: 1) ... 2) ... 3) ...
- Objections & responses: | objection | response |

## 2. Landing Page Copy
### Hero / Social Proof / Problem / Solution / Pillars / How It Works / Pricing / FAQ / Final CTA
<copy per section>

## 3. Pricing & Packaging
| Tier | Price | For whom | Gates | Notes |
- Anchor logic: ...
- Free / trial strategy: ...

## 4. Onboarding Flow
- Activation metric: ...
- Steps: signup → ... → aha → habit

## 5. Lifecycle Emails
| # | Trigger | Subject | Goal | Body skeleton |

## 6. Launch Sequence
### Pre-launch (T-14 → T-1) / Launch Day (hour-by-hour) / Post-launch (T+1 → T+14)

## 7. SEO & Content
- Sitemap / core pages / first 10 content pieces / legal pages checklist

## 8. Analytics
- Event taxonomy / funnel / north-star + guardrails

## Launch Readiness Checklist
- [ ] ...

Quality Checklist

One positioning statement; every asset traces back to it.
Exactly one primary CTA across all surfaces.
Pricing tiers each state who they're for and what they gate.
Onboarding names a single activation metric.
Email sequence covers welcome → activation → trial-end → win-back.
Launch sequence is dated and has an hour-by-hour launch day.
Legal pages checklist is present (privacy, terms, etc.).
Analytics section defines a north-star and at least one guardrail.
No section contradicts the positioning.

Examples

Input: "Inboxly — an AI inbox triage tool for solo founders. Differentiator: it drafts replies in your voice from your past sent mail. Want to launch on PH in 3 weeks."

Output (abridged):

Positioning: "For solo founders drowning in email, Inboxly is the AI inbox assistant that drafts replies in your actual voice. Unlike generic AI email tools, we learn from your sent mail — so drafts sound like you, not a robot."
Headline: "Your inbox, triaged. Your replies, in your voice."
Pricing: Free (50 drafts/mo, anchor), Pro $19/mo (unlimited + voice tuning), Team $49/seat. Free tier gates volume, not the core magic.
Launch day: 12:01am PT PH post → 6am founder X thread → 9am HN Show HN → all-day comment presence → 5pm "we're #1" update.

See examples/saas-launch-kit/ for the full kit.

Anti-Patterns

❌ Inconsistent messaging — the hero says one thing, pricing page says another.
❌ Multiple primary CTAs competing on the same page.
❌ Clever headlines that don't say what the product does.
❌ Pricing with no anchor or no logic for the tiering.
❌ A launch "day" with no pre-launch — launches need warm-up.
❌ Onboarding with no activation metric.
❌ Forgetting legal pages — they block real launches.

Advanced Mode

Multi-segment positioning — distinct messaging tracks for 2–3 ICPs.
Conversion-rate model — projected funnel math from traffic to revenue.
Channel-specific launch copy — tailored PH, HN, X, and Reddit variants.
Cold outbound sequence — if launch includes sales-led motion.
Pricing experiment design — Van Westendorp / tier-test plan.
Press / influencer kit — one-pager, assets list, outreach templates.

Best Practices

Lock positioning first and don't touch it once downstream assets are built.
Run startup-roast on the generated landing copy before you ship it.
Run fix-my-ui on the landing page design once copy is in place.
Use founder-mode to decide whether now is the right time to launch.
Keep the readiness checklist as your literal pre-launch gate.

Integration Compatibility

Tool	Support	Notes
Claude Code	✅ Full	Can write copy directly into your marketing site files.
Cursor	✅ Full	Great for generating + placing landing page sections.
Codex CLI	✅ Full	Reference the skill file; outputs as Markdown.
Gemini CLI	✅ Full	Long-form generation works well as a context file.

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