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aaron-he-zhu/serp-analysis

當使用者要求「分析 SERP」或「SERP分析」時使用;根據查詢繪製 SERP 功能、佈局、排名因素、搜尋意圖、AI 摘要(AI Overviews)和精選摘要機會。不適用於關鍵字需求探索,請改用 keyword-research。

serp-analysis 是什麼?

此技能專門用於對搜尋引擎結果頁面(SERP)進行深入分析。當使用者提出「分析 SERP」或「SERP分析」等請求時,它會全面繪製頁面上的各項要素,包括 SERP 功能(如廣告、圖片、影片、新聞區塊等)、整體佈局結構、排名影響因素、以及使用者的搜尋意圖。此外,它還能辨識 AI Overviews 的出現情況與內容,並找出適合產生精選摘要(Featured Snippet)的機會。此技能適用於需要理解特定查詢下搜尋結果生態的場景,例如 SEO 分析、競爭研究或內容策略規劃。它不應用於發掘關鍵字需求(如搜尋量或趨勢),相關任務應改由 keyword-research 技能處理。支援平台與一般 AI 代理技能(如 Claude Code、Cursor、Codex)相容,可做為開發者或 SEO 專業人員的便捷分析工具。

相容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/aaron-he-zhu/seo-geo-claude-skills/tree/main/skills/serp-analysis

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說明文件

serp-analysis 是做什麼的?

當使用者要求「分析 SERP」或「SERP分析」時使用;根據查詢繪製 SERP 功能、佈局、排名因素、搜尋意圖、AI 摘要(AI Overviews)和精選摘要機會。不適用於關鍵字需求探索,請改用 keyword-research。SERP分析/搜尋結果

Individual skills in this repo

This repo contains 19 individual skills — each has its own dedicated page.

aaron-he-zhu/alert-manager

Use when the user asks to "set SEO alerts" or "排名掉了提醒我"; configures threshold notifications for FUTURE ranking, traffic, technical, and competitor changes. Not for one-time measurement or reporting — use rank-tracker or performance-reporter. SEO预警/排名监控

aaron-he-zhu/backlink-analyzer

Use when the user asks to "analyze backlinks" or "外链分析"; profiles external referring domains, anchor-text distribution, toxic links, and competitor link gaps. Not for internal links — use internal-linking-optimizer. 外链分析/反向链接

aaron-he-zhu/competitor-analysis

Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手

aaron-he-zhu/content-gap-analysis

Use when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery — use keyword-research. 内容缺口/选题规划

aaron-he-zhu/content-quality-auditor

Use when auditing content quality, E-E-A-T, or publish readiness; runs 80-item CORE-EEAT scoring with veto checks and a fix plan. Not for structural on-page tags/headers — use on-page-seo-auditor; not for domain/citation trust — use domain-authority-auditor. 内容质量/EEAT评分

aaron-he-zhu/content-refresher

Use when the user asks to "update outdated content" or "fix traffic/ranking decay"; scores decay, prioritizes refresh work, and produces an update plan with GEO and republishing guidance. Not for net-new content — use seo-content-writer. 内容更新/排名恢复

aaron-he-zhu/domain-authority-auditor

Use when auditing domain authority, trust, or citation credibility; runs 40-item CITE scoring with veto checks (TRUSTED/CAUTIOUS/UNTRUSTED). Not for page-level content quality — use content-quality-auditor; not for backlink profiling alone — use backlink-analyzer. 域名权威/网站可信度

aaron-he-zhu/entity-optimizer

Use when the user asks to "optimize entity presence"; builds Knowledge Graph, Wikidata, sameAs, and AI recognition signals for a canonical entity identity. Not for page-level AI-citation readiness — use geo-content-optimizer. 实体优化/知识图谱

aaron-he-zhu/geo-content-optimizer

Use when the user asks to "optimize for AI citations"; improves citation readiness for ChatGPT, Perplexity, AI Overviews, Gemini, and Claude. Not for structural on-page SEO — use on-page-seo-auditor; not for net-new drafting — use seo-content-writer. AI引用优化/GEO优化/AI搜索

aaron-he-zhu/internal-linking-optimizer

Use when improving internal link structure, anchor text, orphan pages, crawl depth, site architecture, or link equity flow. 内链优化/站内架构

aaron-he-zhu/keyword-research

Use when the user asks to "find keywords", "挖词", or "搜什么词"; prioritizes search volume, keyword difficulty, intent, and topic clusters from provided or connected data. Not for competitor-relative coverage gaps — use content-gap-analysis. 关键词研究/内容选题

aaron-he-zhu/memory-management

Use when the user asks to "remember project context"; manages the SEO/GEO memory lifecycle — hot-cache, active work, archive tiers, and privacy cleanup. Not for content or domain scoring — use the auditors. 项目记忆/跨会话

aaron-he-zhu/meta-tags-optimizer

Use when the user asks to "optimize meta tags"; improves titles, descriptions, Open Graph, Twitter cards, and CTR test variants. Not for JSON-LD structured data — use schema-markup-generator; not for body copy — use seo-content-writer. 标题优化/元描述/CTR

aaron-he-zhu/on-page-seo-auditor

Use when the user asks to "audit on-page SEO" or "diagnose why a single page dropped"; scores titles, meta, header structure, keyword placement, links, and images with prioritized fixes. For E-E-A-T / publish-readiness scoring use content-quality-auditor; for crawl / CWV / indexing use technical-seo-checker. 页面SEO审计/排名诊断

aaron-he-zhu/performance-reporter

Use when the user asks to "generate an SEO report" or "出月报"; builds multi-metric stakeholder reports and dashboards spanning traffic, rankings, authority, and content progress. Not for raw ranking deltas — use rank-tracker. SEO报告/绩效仪表盘

aaron-he-zhu/rank-tracker

Use when the user asks to "track rankings" or "查排名"; measures keyword and SERP-position deltas over time from provided exports or connected tools, including AI-response checks. Not for multi-metric stakeholder reports — use performance-reporter; not for setting alerts — use alert-manager. 排名追踪/SERP监控

aaron-he-zhu/schema-markup-generator

Use when the user asks to "generate schema"; creates JSON-LD for FAQ, HowTo, Article, Product, and LocalBusiness rich-result candidates. Not for title/meta-description tags — use meta-tags-optimizer; not for crawl/index technical issues — use technical-seo-checker. Schema标记/结构化数据

aaron-he-zhu/seo-content-writer

Use when the user asks to "write SEO content"; drafts new posts, articles, and landing pages with keywords, headers, snippets, and evidence boundaries. Not for AI-citation/GEO readiness scoring — use geo-content-optimizer; not for updating decaying existing content — use content-refresher. SEO文章写作/内容优化

aaron-he-zhu/technical-seo-checker

Use when the user asks to "check technical SEO"; audits crawlability, indexing, Core Web Vitals, robots.txt, sitemaps, canonicals, redirects, and migrations. Not for on-page tags or content — use on-page-seo-auditor. 技术SEO/网站速度

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