Use when the user asks to "audit on-page SEO" or "diagnose why a single page dropped"; scores titles, meta, header structure, keyword placement, links, and images with prioritized fixes. For E-E-A-T / publish-readiness scoring use content-quality-auditor; for crawl / CWV / indexing use technical-seo-checker. 页面SEO审计/排名诊断
npx skills add https://github.com/aaron-he-zhu/seo-geo-claude-skills/tree/main/skills/on-page-seo-auditorUse when the user asks to "audit on-page SEO" or "diagnose why a single page dropped"; scores titles, meta, header structure, keyword placement, links, and images with prioritized fixes. For E-E-A-T / publish-readiness scoring use content-quality-auditor; for crawl / CWV / indexing use technical-seo-checker. 页面SEO审计/排名诊断
This repo contains 19 individual skills — each has its own dedicated page.
Use when the user asks to "set SEO alerts" or "排名掉了提醒我"; configures threshold notifications for FUTURE ranking, traffic, technical, and competitor changes. Not for one-time measurement or reporting — use rank-tracker or performance-reporter. SEO预警/排名监控
Use when the user asks to "analyze backlinks" or "外链分析"; profiles external referring domains, anchor-text distribution, toxic links, and competitor link gaps. Not for internal links — use internal-linking-optimizer. 外链分析/反向链接
Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手
Use when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery — use keyword-research. 内容缺口/选题规划
Use when auditing content quality, E-E-A-T, or publish readiness; runs 80-item CORE-EEAT scoring with veto checks and a fix plan. Not for structural on-page tags/headers — use on-page-seo-auditor; not for domain/citation trust — use domain-authority-auditor. 内容质量/EEAT评分
Use when the user asks to "update outdated content" or "fix traffic/ranking decay"; scores decay, prioritizes refresh work, and produces an update plan with GEO and republishing guidance. Not for net-new content — use seo-content-writer. 内容更新/排名恢复
Use when auditing domain authority, trust, or citation credibility; runs 40-item CITE scoring with veto checks (TRUSTED/CAUTIOUS/UNTRUSTED). Not for page-level content quality — use content-quality-auditor; not for backlink profiling alone — use backlink-analyzer. 域名权威/网站可信度
Use when the user asks to "optimize entity presence"; builds Knowledge Graph, Wikidata, sameAs, and AI recognition signals for a canonical entity identity. Not for page-level AI-citation readiness — use geo-content-optimizer. 实体优化/知识图谱
Use when the user asks to "optimize for AI citations"; improves citation readiness for ChatGPT, Perplexity, AI Overviews, Gemini, and Claude. Not for structural on-page SEO — use on-page-seo-auditor; not for net-new drafting — use seo-content-writer. AI引用优化/GEO优化/AI搜索
Use when improving internal link structure, anchor text, orphan pages, crawl depth, site architecture, or link equity flow. 内链优化/站内架构
Use when the user asks to "find keywords", "挖词", or "搜什么词"; prioritizes search volume, keyword difficulty, intent, and topic clusters from provided or connected data. Not for competitor-relative coverage gaps — use content-gap-analysis. 关键词研究/内容选题
Use when the user asks to "remember project context"; manages the SEO/GEO memory lifecycle — hot-cache, active work, archive tiers, and privacy cleanup. Not for content or domain scoring — use the auditors. 项目记忆/跨会话
Use when the user asks to "optimize meta tags"; improves titles, descriptions, Open Graph, Twitter cards, and CTR test variants. Not for JSON-LD structured data — use schema-markup-generator; not for body copy — use seo-content-writer. 标题优化/元描述/CTR
Use when the user asks to "generate an SEO report" or "出月报"; builds multi-metric stakeholder reports and dashboards spanning traffic, rankings, authority, and content progress. Not for raw ranking deltas — use rank-tracker. SEO报告/绩效仪表盘
Use when the user asks to "track rankings" or "查排名"; measures keyword and SERP-position deltas over time from provided exports or connected tools, including AI-response checks. Not for multi-metric stakeholder reports — use performance-reporter; not for setting alerts — use alert-manager. 排名追踪/SERP监控
Use when the user asks to "generate schema"; creates JSON-LD for FAQ, HowTo, Article, Product, and LocalBusiness rich-result candidates. Not for title/meta-description tags — use meta-tags-optimizer; not for crawl/index technical issues — use technical-seo-checker. Schema标记/结构化数据
Use when the user asks to "write SEO content"; drafts new posts, articles, and landing pages with keywords, headers, snippets, and evidence boundaries. Not for AI-citation/GEO readiness scoring — use geo-content-optimizer; not for updating decaying existing content — use content-refresher. SEO文章写作/内容优化
Use when the user asks to "analyze the SERP" or "SERP分析"; maps SERP features, layout, ranking factors, search intent, AI Overviews, and snippet opportunities for a query. Not for keyword demand discovery — use keyword-research. SERP分析/搜索结果
Use when the user asks to "check technical SEO"; audits crawlability, indexing, Core Web Vitals, robots.txt, sitemaps, canonicals, redirects, and migrations. Not for on-page tags or content — use on-page-seo-auditor. 技术SEO/网站速度
Add documentation for a new AI provider — usage docs, env vars, Docker config, image resources.
Process images for web development — resize, crop, trim whitespace, convert formats (PNG/WebP/JPG), optimise file size, generate thumbnails, create OG card images. Uses Pillow (Python) — no ImageMagick needed. Trigger with 'resize image', 'convert to webp', 'trim logo', 'optimise images', 'make thumbnail', 'create OG image', 'crop whitespace', 'process image', or 'image too large'.
Audit and fix visual hierarchy, spacing, color, and depth in web UIs. Use when the user mentions "my UI looks off", "fix the design", "Tailwind styling", "color palette", "visual hierarchy", "design system", "spacing scale", or "component styling". Also trigger when building consistent design tokens, creating dark mode themes, improving data visualization clarity, or polishing UI details before launch. Covers grayscale-first workflow, constrained design scales, shadows, and component styling. For typeface selection, see web-typography. For usability audits, see ux-heuristics.
Convert files and office documents to Markdown. Supports PDF, DOCX, PPTX, XLSX, images (with OCR), audio (with transcription), HTML, CSV, JSON, XML, ZIP, YouTube URLs, EPubs and more.
Convert local Markdown files to Feishu (Lark) documents with automatic image uploading. Uses the feishu-docx CLI tool.
Writes and structures long-form blog posts, creates tutorial outlines, and optimizes content for SEO with cover image generation. Use when the user asks to write a blog post, article, how-to guide, tutorial, technical writeup, thought leadership piece, or long-form content.