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calm-north/rank-local

制定涵盖Google商家资料、本地引用、评论和NAP一致性检查的本地SEO策略。

rank-local 是什么?

calm-north/rank-local 是一项专注于本地搜索引擎优化(Local SEO)的技能,旨在帮助用户系统性地提升在Google Business Profile(原Google My Business)、Google Maps本地包中的排名。该技能自动生成策略,涵盖关键要素如NAP(名称、地址、电话)一致性、本地引用建设(目录网站、商会等)、客户评论管理,以及针对“[服务] near me”类搜索的长尾关键词优化。它支持在所有主流AI代理平台(如Claude Code、Coder、Codex)上运行,通过结构化的markdown输出提供可执行的步骤列表。无论您是本地企业主、SEO顾问还是数字营销人员,rank-local都能为您节省手动调研时间,确保策略覆盖所有高影响信号,从而提升本地搜索可见性和线上信誉。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/calm-north/seojuice-skills/tree/main/skills/rank-local

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文档

rank-local 是做什么的?

制定涵盖Google商家资料、本地引用、评论和NAP一致性检查的本地SEO策略。当用户询问关于本地SEO、Google商家资料、Google地图排名、本地套餐、NAP一致性、本地引用、评论策略或针对“[服务] near me”搜索的排名时使用。

策略概览

本技能自动生成针对以下核心领域的本地SEO策略:

  1. Google Business Profile 优化:确保资料完全验证、填写完整(包含类别、描述、属性、营业时间),并定期发布更新和照片。
  2. NAP 一致性检查:检查名称、地址、电话号码在各大目录(如Google、Yelp、Facebook、Bing、Apple Maps)之间是否完全一致。
  3. 本地引用建设:识别并提交至行业相关目录、商会、本地新闻网站以及数据聚合商(如InfoGroup、Localeze)。
  4. 评论管理策略:制定获取正面评论的工作流程(自动请求、响应模板),并处理负面评论的回复策略。
  5. 关键词与内容:针对“near me”及“city + service”长尾关键词优化网站内容和本地落地页。
  6. 本地链接与社交:建议通过本地赞助、社区活动和合作伙伴关系获取高质量本地反向链接。

使用方法

在任意支持的AI代理中,直接输入类似以下查询:

  • “为一家西雅图的瑜伽馆制定本地SEO策略”
  • “如何提升我的本地套餐排名?”
  • “列出我需要确保NAP一致性的所有地方”
  • “帮我写一个Google商家资料的评论请求模板”

支持的平台

  • Claude Code
  • Cursor
  • Codex
  • 以及其他兼容标准markdown输出的AI代理工具。

期望输出

技能会返回一个结构化的策略文档,包含:

  • 优先级检查清单(按影响 / 难易度排序)
  • 具体操作步骤(如“在Auth平台验证您的Google商家资料”)
  • 可定制的模板(评论回复、帖子草稿)
  • 跟踪指标建议(本地包排名变化、评论数量、引用数量)

注意事项

  • 本策略仅提供建议,不保证绝对排名位置。
  • 实际效果取决于行业竞争度、市场饱和度及执行质量。
  • 建议定期(每月)审核策略并根据数据调整。

Individual skills in this repo

This repo contains 13 individual skills — each has its own dedicated page.

calm-north/audit

Run a comprehensive SEO audit on a website covering technical health, on-page optimization, content quality, and backlink profile. Use when the user asks for an SEO audit, site review, SEO health check, "what's wrong with my SEO", website analysis, or a full diagnostic of their site's search performance. For speed-specific issues, see audit-speed. For technical crawl/index issues only, see diagnose-seo.

calm-north/audit-speed

Deep Core Web Vitals and page speed audit. Use when the user asks about page speed, Core Web Vitals, LCP, CLS, INP, FCP, TTFB, Lighthouse scores, why a page is slow, performance optimization, or resource size analysis. For broader technical SEO issues, see diagnose-seo.

calm-north/beat-competitors

Turn competitor SEO data into a prioritized attack plan. Use when the user asks about competitor analysis, competitive gaps, how to outrank competitors, what competitors rank for, keyword overlap, or competitive positioning strategy. For building content to fill gaps, see brief and build-clusters.

calm-north/brief

Produce an editor-ready content brief for a target keyword or topic. Use when the user asks for a content brief, writing guidelines, article outline, SEO brief, what to include in a blog post, or how to structure content for a keyword. For choosing which topics to write about, see find-keywords. For a full site-wide SEO audit, see audit.

calm-north/build-clusters

Build a topical authority cluster from a seed keyword or topic. Use when the user asks about topic clusters, content silos, pillar pages, topical authority, content architecture, or how to structure content around a theme. For finding the right keywords, see find-keywords. For writing individual pieces, see brief.

calm-north/build-links

Design a link building campaign with prospect identification, asset creation, and outreach strategy. Use when the user asks about link building, backlinks, domain authority, how to get backlinks, outreach campaigns, digital PR, guest posting, or link acquisition. For internal linking, see fix-linking.

calm-north/diagnose-seo

Structured diagnostic for technical SEO problems. Use when the user asks about crawl issues, indexation problems, why pages aren't being indexed, robots.txt questions, canonical errors, sitemap issues, rendering problems, or general technical SEO troubleshooting. For Core Web Vitals and page speed, see audit-speed.

calm-north/find-keywords

Build a prioritized keyword list for a website, topic, or campaign. Use when the user asks about keyword research, finding keywords to target, building a keyword list, search demand, keyword difficulty, intent mapping, or which keywords to prioritize. For writing content around keywords, see brief. For grouping keywords into clusters, see build-clusters.

calm-north/fix-linking

Design or audit internal link structure for a website. Use when the user asks about internal linking, link architecture, orphan pages, PageRank flow, anchor text, site structure, silo architecture, or why pages aren't ranking despite good content. For external link building, see build-links.

calm-north/migrate-site

Guide a website migration without losing rankings — domain moves, CMS switches, URL restructures, HTTP to HTTPS, or redesigns. Use when the user asks about site migration, domain change, CMS migration, URL restructure, redesign SEO impact, redirect mapping, or how to move a site safely.

calm-north/optimize-for-ai

Optimize content for AI search engines — ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews. Use when the user asks about AI SEO, AISO, getting cited by AI, appearing in AI answers, answer engine optimization, AEO, GEO, LLMO, AI Overviews, zero-click search, or how to appear in ChatGPT/Perplexity results. For traditional SEO, see diagnose-seo.

calm-north/recover-content

Diagnose and reverse traffic loss on existing pages. Use when the user asks about content decay, pages losing traffic, declining rankings, traffic drops, why a page stopped ranking, content refresh strategy, or when to consolidate vs redirect old content. For creating new content, see brief.

calm-north/target-serp

Identify and capture SERP features for target keywords — featured snippets, People Also Ask boxes, knowledge panels, and rich results. Use when the user asks about featured snippets, position zero, PAA optimization, rich results, schema markup for SERP features, or how to get more SERP real estate.

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