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mohitagw15856/pm-claude-skills

Write pricing page copy that helps buyers self-select the right plan and convert. Use when asked to write or improve a pricing page, name and describe pricing tiers, write plan feature lists, pricing CTAs, or a pricing FAQ. Produces complete pricing page copy — a header, tier cards with names, prices, audiences, feature lists, CTAs, an add-on/enterprise section, and an objection-handling FAQ.

pm-claude-skills 是什么？

pm-claude-skills is a Claude Code agent skill that write pricing page copy that helps buyers self-select the right plan and convert. Use when asked to write or improve a pricing page, name and describe pricing tiers, write plan feature lists, pricing CTAs, or a pricing FAQ. Produces complete pricing page copy — a header, tier cards with names, prices, audiences, feature lists, CTAs, an add-on/enterprise section, and an objection-handling FAQ.

兼容平台✓Claude Code~Codex CLI~Cursor
npx skills add https://github.com/mohitagw15856/pm-claude-skills/tree/HEAD/skills/pricing-page-copy
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Pricing Page Copy Skill

Write a pricing page that makes the right plan obvious to each buyer and removes the friction that stalls a purchase. Clarity and honest framing beat clever wording.

What This Skill Produces

  • A pricing header that frames value and orients the buyer
  • Tier cards: plan name, price, who it's for, what's included, and a CTA
  • A recommended/most-popular anchor and clear upgrade logic
  • An enterprise/custom and add-ons section
  • A pricing FAQ that defuses the top hesitations

Required Inputs

Ask for these if not provided:

  • The plans — names, prices, billing periods, and the key limits/features per plan
  • Who each plan is for — the buyer or use case that maps to each tier
  • The value metric — what pricing scales on (seats, usage, contacts, etc.)
  • Free trial / freemium / money-back terms
  • Top buyer objections about price or packaging
  • Brand voice and any competitor framing to be aware of

Do not invent prices, limits, or guarantees — mark unknowns [to confirm].

Process

  1. Clarify the value metric — buyers must understand what they pay for and why it scales.
  2. Map plan → buyer — each tier should have one obvious "this is me."
  3. Anchor — pick the plan to highlight and make upgrade reasons explicit.
  4. Write feature lists as outcomes — group and phrase features so buyers see value, not a checklist.
  5. Reduce risk — surface trial, guarantee, and "no credit card" where true.
  6. Handle objections in the FAQ — cover switching, overages, cancellation, and "which plan do I need?"

Output Format

[Pricing header — value-framed, e.g. "Pricing that scales with your team"]

[Subhead: one line on the value metric and how to choose.]

Plan Cards

[Plan name] — [price] /[period]

Best for: [buyer / use case]

  • [Feature or limit as an outcome]
  • [Feature or limit as an outcome] CTA: [Start free / Choose [plan] / Talk to sales]

[Plan name — mark "Most popular" if applicable] — [price] /[period]

Best for: [buyer]

  • Everything in [lower plan], plus:
  • [Differentiating feature] CTA: [...]

[Enterprise / Custom] — [Contact us]

Best for: [larger buyer / compliance / SSO / SLA]

  • [Enterprise-only capabilities] CTA: [Talk to sales]

Add-ons

  • [Add-on] — [price] — [what it does]

Risk Reducers

[Free trial length · no credit card · money-back guarantee · cancel anytime — include only what's true.]

Pricing FAQ

  • Which plan is right for me? [Decision guidance by use case.]
  • What counts as a [value-metric unit]? [Plain definition.]
  • What happens if I go over my limit? [Overage / soft-cap behavior.]
  • Can I change or cancel later? [Upgrade/downgrade/cancel terms.]
  • Do you offer discounts? [Annual / nonprofit / startup — or omit.]

Quality Checks

  • The value metric is stated plainly and consistently
  • Each plan says who it's for in the buyer's own words
  • Feature lists read as outcomes and use "everything in X, plus"
  • Every CTA matches the plan's motion (self-serve vs sales)
  • The FAQ answers the real money objections, not softballs
  • No invented prices, limits, or guarantees

Anti-Patterns

  • Do not list raw features with no grouping or value framing
  • Do not hide the value metric or make overages ambiguous
  • Do not over-anchor with fake "most popular" if it isn't
  • Do not promise guarantees or terms you weren't given
  • Do not use the same CTA on a self-serve and an enterprise plan

Example Trigger Phrases

  • "Write pricing page copy for our three plans"
  • "Improve our pricing tiers so buyers pick the right one"
  • "Write a pricing FAQ that handles overage and cancellation questions"
  • "Name and describe a Free, Pro, and Enterprise plan for [product]"

Individual skills in this repo

This repo contains 6 individual skills — each has its own dedicated page.

mohitagw15856/pm-claude-skills

Create a structured brief for an influencer or creator partnership campaign. Use when asked to brief an influencer, plan a creator collaboration, set up a paid partnership, or define deliverables for a sponsored content campaign. Produces a complete campaign brief with objectives, deliverables, creative guidelines, approval process, and performance metrics.

mohitagw15856/pm-claude-skills

Write full landing-page copy that converts — section by section. Use when asked to write a landing page, homepage copy, a product page, or copy for a marketing site. Produces complete copy for every section (hero, problem, solution, social proof, features-as-benefits, objections/FAQ, final CTA) with a clear single conversion goal and one primary call to action.

mohitagw15856/pm-claude-skills

Write a short-form video script for TikTok, Instagram Reels, or YouTube Shorts — built on the hook→retention→payoff structure that drives watch-time. Use when asked to script a Reel, TikTok, Short, or any 15–60s vertical video. Produces a timed script with a 0–3s hook, retention beats with on-screen text and B-roll cues, a payoff, and a CTA — plus a caption and on-screen-text list. Distinct from long-form YouTube scripting.

mohitagw15856/pm-claude-skills

Plan and write a paid social advertising campaign. Use when asked to build a paid social campaign, create Meta/LinkedIn/TikTok/X ad copy, define a social ad strategy, or plan an advertising funnel across social platforms. Produces a complete campaign plan with audience targeting, ad set structure, copy for each ad format, budget allocation, and measurement framework.

mohitagw15856/pm-claude-skills

Build a framework for creating shareable, high-reach social media content. Use when asked to plan viral content, develop a shareable content strategy, create a hook writing system, or build a repeatable process for content that gets shared. Produces a platform-specific viral content framework with hook formulas, content structures, shareability triggers, and a content testing system.

mohitagw15856/pm-claude-skills

Audit an existing social media presence across all active platforms. Use when asked to review social media performance, analyse a brand's social presence, benchmark against competitors, or identify what's working and what isn't. Produces a scored audit with platform-by-platform analysis, content performance review, competitive benchmarking, and a prioritised action plan.

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